Why are Brand Colors so Important?

When it comes to branding, the main backbone of a strong and easily recognizable identity is expressing the right colors through a ingenious graphic design. Without it, the majority of popular brands would not exist in the form as we know them today. So, what do colors say about your brand? Marketo recently conducted a research that they presented in a form of an infographic, showing why brand colors are important:

 

Infographic: Column Five / Marketo

BY Dorian CiobanAuthor

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.  Branding Magazine: Why are Brand Colors so Important? by Dorian Cioban: July 26, 2012