For Fashion Week rather than creating a Pop-up store, Glamour Magazine created a Pop-up wall co-sponsored with CO Bigalow.  The event and wall introduced Glamour’s use of QR code on the Pop-up Wall and online.  We are grateful to Glamour Magazine for allowing The Displayers to share this video.

The Displayers we responsible for the design, construction and installation on the Pop-up wall.  During Fall 2012 New York Fashion Week, Glamour was all about instant beauty gratification with our Glamour Apothecary Wall, in NYC’s Meatpacking District. Readers lined up to shop the wall using their mobile wallet, the Glamour Friends & Fans app. Take a look at how we made it all happen, from construction to the big unveiling.