National Stationery Show 2016 NSS

About the Show


There’s Only One Stationery Market in North America. And the NSS is it.


For 70 years, the NSS has been the place for all things paper – from greeting cards, custom invitations, gift wrap and journals, to lifestyle gifts – and everything in between. The NSS offers a streamlined, focused platform for meaningful business development.  The atmosphere is highly creative, yet very serious, attracting store owners and top buying executives from thousands of diverse businesses worldwide, and engaging exhibitors from designer-makers to well established companies.   The NSS is also the launching pad for 200+ emerging, trend-leading businesses each year, a tru discovery zone!

Only One Place, One Time to Experience the Best in Greeting Cards, Custom Invitations, Personalized Products and More, Including:

giftwrap/ribbon • stationery • specialty party supplies • paper tableware • bridal accessories •  in-store printing equipment • decorative home office products • luxury leather goods • writing instruments • DIY/paper-crafting supplies • frames • journals • calendars • handmade gifts • scrapbooking • back-to-school • jewelry • candles • toys


Two Distinctive Show Sections: #fresh and The Supply Side

#fresh – Where emerging lifestyle and stationery businesses of 1-5 years call home. A unique community, #fresh is where new talent unveils and trending products debut. For an authentic point of view, be sure to visit #fresh!

The Supply Side – This B2B section services NSS exhibitors and attending product development and design professionals in the stationery, gift and other creative industries. It features production equiptment, services and supplies including die-cutting, foil stamping, embossing, holography, lamination, packaging, converters, paper, printing, thermography, production machinery, envelopes, display/ fixture systems and more.


The Greeting Card Association + the LOUIE Awards

The GCA’s spring activities center around the NSS. Membership development events, Board and Committee meetings and, most notably, its covered LOUIE Awards take place each May at the NSS.

About the LOUIE Awards

The LOUIEs recognize, reward and celebrate the moment art, editorial and design perfectly coalesce to bring emotions to life and memorialize the numerous milestones in our lives through greeting cards. The program culminates in a gala awards event on Sunday, May 15th.  A beautiful display of finalists and winners will be presented in the Crystal Palace Lobby during the NSS.


FACT SHEET

  • Official Exposition Title:
    National Stationery Show®
  • Address & Telephone:
    1133 Westchester Avenue, Suite N-136, White Plains, NY 10604-3547
    Tel: (914) 421-3250; Fax: (914) 948-6180
  • Exhibit Organizer:
    Emerald Expositions
  • Location:
    Jacob K. Javits Convention Center
    11th Avenue at 34th-39th Streets
    New York, NY
  • Co-located with SURTEX® on Level 3 and ICFF® on Levels 1 and 3
  • Next Show:  May 15-18, 2016

 

Show Hours:
Sunday, May 15 10:00am – 6:00pm
Monday, May 16 10:00am – 6:00pm
Tuesday, May 17 10:00am – 6:00pm
Wednesday, May 18 10:00am – 1:00pm

Global Attendance:

The NSS attracts a diverse global attendance of 10,000 buyers and industry professionals from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers’ representatives.

Professional Attendance: 800
Anticipated Worldwide Trade Attendees: 10,000
Attending Stores: 8,500
Attending Trade & Consumer Press: 300

Anticipated International Exhibitor Participation:
Australia, Canada, Czech Republic, China, England, Germany, Hong Kong,
India, Indonesia, Israel, Italy, Japan, Mexico, Poland, Sweden, Taiwan,
Brazil, France, Argentina

Showcase Your Very Best Stationery, DIY Products, Season Accessories and More

Calling all exhibitors!

Enter the NSS Best New Product Competition for the chance to have your products featured in a grand on-site display showcasing the best new products on the show floor.

Entries will be judged by a panel of leading trade and consumer publication editors and retailers.  The winners will be announced and recognized the afternoon of opening day, Sunday, May 15, 2016. 


2016 Best New Product Categories

Paper Love

Greeting Cards, Invitation Suites, Personal Stationery, Announcements, Specialty Papers

DIY – Do It Yourself

Art materials, Blank boxes & raw frames, Buttons, Craft kits, DIY kits for home décor, party, holiday & card-making, Embellishments & adornments, Luxury papers & blank, die-cut stock, Organizational containers, Ribbons & bows, Rubber stamps, Scrapbooking supplies, Stickers

Celebrations

Party Favors, Gift Wrap, Paper Tableware and Décor, Packaging, Ribbon and Embellishments, Party Kits, Confections

Lifestyle

Candles, Soaps, Small Leather Goods, Frames, Pillows, Books, Baby to Tween Giftables, Decorative Objects, “Kitchen Chic,” Specialty Toys and Games, Men’s Gifts and Gadgets, Jewelry

The Desktop

Writing Instruments, Journals, Calendars, Paperweights, Letter Trays, Desk Ensembles, Storage and Organizational Products

All Things Wedding

Invitation Suites, Favors and Other Wedding Accessories, Décor, Shower Gifts, Bachelor/Bachelorette Party Gifts, Activity Kits, Cake Toppers, Personalized Items

Eco Chic

Any item that is authentically and holistically environmentally produced and manufactured.

Seasonal Greats

Your best products for every seasonal occasion…from Valentine’s Day to Mother’s Day, Halloween to Thanksgiving, Christmas, Chanukah and Kwanzaa!

Read our Best New Product Competition Fact Sheet for more information.

Category winners will be included in the Show Daily as well as on the NSS website, on Twitter, Facebook, and Instagram. Award winners will also be posted in the press room during the Show.

For BNP competition or display questions, contact Michelle Daniels, programs & events manager at michelle.daniels@emeraldexpo.com.

Stationery retailers are looking for range and diversity of paper and lifestyle products. From letterpress and handmade greeting cards, to personalized products and lifestyle gifts, there’s only one opportunity each year to be before this most important, focused audience. NSS is it.  


WHO WILL YOU SEE AT NSS?

NSS attracts buyers worldwide at a convenient time of year for them to travel to the U.S.  You’ll meet buyers from all 50 states, plus D.C., Puerto Rico, Guam, as well as from 77 other countries. International attendance increased by 3% alone in 2015.

Business Types in Attendance:
NSS attracts a diverse global attendance of 10,000 buyers and industry professionals from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers’ representatives.

Buyers are looking for the best classic and trending products in:
Social Stationery. Greeting Cards. Invitations, Announcements. Calendars, Desk Accessories,Diaries, Journals,Gift Wrap, Bags, Bows, Boxed Cards, Wedding/Bridal Products, Letterpress, Seasonal/Holiday Products, Packaging, Party Supplies/Décor, Candles, Decorative Objects, Personalized Products, General/Lifestyle Gifts, Books, Printing, Customized Products, Handmade


KEY SECTIONS BRING THE RIGHT BUYERS AND SELLERS TOGETHER

Adjacent to the “core” of the Show that presents a majority of well-established companies across all product categories, there are two distinct sections that offer targeted exposure to the right buyers:

#fresh
Home to an eclectic variety of emerging businesses — five years and younger — #fresh is where attendees find the newest faces in the industry. This juried section, full of original, creative products is where buyers meet tomorrow’s star players. Now in its 3rd year, #fresh features approximately 100 companies.  

Criteria for consideration:

  1. Product must be original, creative and authentic, with an emphasis on design and packaging (as perceived by the selection committee).
  2. Must be able to supply a booth photo from a previous exhibition, or barring that, a rendering of your NSS exhibit display.
  3. Company can only have been in business a maximum of five years.
  4. Company cannot have exhibited in the NSS for more than four years.

To apply for #fresh, indicate your interest on the NSS Exhibitor Application.

The Supply Side
This B2B section services NSS exhibitors and attending product development and design professionals in the stationery, gift and other creative industries. It features production equiptment, services and supplies including die-cutting, foil stamping, embossing, holography, lamination, packaging, converters, paper, printing, thermography, production machinery, envelopes, display/ fixture systems and more.

In addition to these two sections, GCA members can participate in this special area:

GCA Pavilion
An atmosphere for Greeting Card Association members to exhibit cooperatively, affordably, and with all of the advantages that come with being an exhibitor minus the logistical stress!  GCA members are cordially invited to exhibit within the GCA Pavilion. See details within application.


WHAT CAN YOU EXPECT FROM EXHIBITING?

At the NSS, you will:

  • Build awareness of your brand
  • Generate leads
  • Write orders
  • Make new customer contacts and reconnect with former customers
  • Network with manufacturers’ representatives from across the U.S.
  • Meet international distributors from around the world
  • Launch new products before important consumer and trade press

Buyers wouldn’t miss the NSS. When they attend, they buy.

  • 8 times out of 10, purchase decisions are made based on having seen a product at the NSS.
  • The average buyer spent more than $78,000 at the 2015 NSS.
  • 96% of exhibitors generated leads as a result of exhibiting at the 2015 NSS.
  • 88% of exhibitors wrote orders at the 2015 NSS.
  • 75% of attendees consider NSS a must-attend annual event. 
  • 72% of buyers say the NSS influences their purchase decisions more than any other show or resource.
  • 62% of buyers place orders with new exhibitors.

BOOTH PACKAGES

Exhibit space can be booked as a single booth or in multiples (i.e., 10’x10′, 10’x20′). Standard package rate is $31.90 per square foot. Visit nationalstationeryshow.com for diagrams and details.


There’s no better time to exhibit than in 2016. Be a part of this milestone year as we celebrate seven decades and honor the people who live and breathe this industry by sharing their most inspiring stories. As a participating exhibitor, you’ll be invited to share yours!

We expect exhibit space to go quickly during this momentus year — so make your plans to exhibit today.

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