About the Show
There’s Only One Stationery Market in North America. And the NSS is it.
For 70 years, the NSS has been the place for all things paper – from greeting cards, custom invitations, gift wrap and journals, to lifestyle gifts – and everything in between. The NSS offers a streamlined, focused platform for meaningful business development. The atmosphere is highly creative, yet very serious, attracting store owners and top buying executives from thousands of diverse businesses worldwide, and engaging exhibitors from designer-makers to well established companies. The NSS is also the launching pad for 200+ emerging, trend-leading businesses each year, a tru discovery zone!
Only One Place, One Time to Experience the Best in Greeting Cards, Custom Invitations, Personalized Products and More, Including:
giftwrap/ribbon • stationery • specialty party supplies • paper tableware • bridal accessories • in-store printing equipment • decorative home office products • luxury leather goods • writing instruments • DIY/paper-crafting supplies • frames • journals • calendars • handmade gifts • scrapbooking • back-to-school • jewelry • candles • toys
Two Distinctive Show Sections: #fresh and The Supply Side
#fresh – Where emerging lifestyle and stationery businesses of 1-5 years call home. A unique community, #fresh is where new talent unveils and trending products debut. For an authentic point of view, be sure to visit #fresh!
The Supply Side – This B2B section services NSS exhibitors and attending product development and design professionals in the stationery, gift and other creative industries. It features production equiptment, services and supplies including die-cutting, foil stamping, embossing, holography, lamination, packaging, converters, paper, printing, thermography, production machinery, envelopes, display/ fixture systems and more.
The Greeting Card Association + the LOUIE Awards
The GCA’s spring activities center around the NSS. Membership development events, Board and Committee meetings and, most notably, its covered LOUIE Awards take place each May at the NSS.
About the LOUIE Awards
The LOUIEs recognize, reward and celebrate the moment art, editorial and design perfectly coalesce to bring emotions to life and memorialize the numerous milestones in our lives through greeting cards. The program culminates in a gala awards event on Sunday, May 15th. A beautiful display of finalists and winners will be presented in the Crystal Palace Lobby during the NSS.
- Official Exposition Title:
National Stationery Show®
- Address & Telephone:
1133 Westchester Avenue, Suite N-136, White Plains, NY 10604-3547
Tel: (914) 421-3250; Fax: (914) 948-6180
- Exhibit Organizer:
Jacob K. Javits Convention Center
11th Avenue at 34th-39th Streets
New York, NY
- Co-located with SURTEX® on Level 3 and ICFF® on Levels 1 and 3
- Next Show: May 15-18, 2016
|Sunday, May 15||10:00am – 6:00pm|
|Monday, May 16||10:00am – 6:00pm|
|Tuesday, May 17||10:00am – 6:00pm|
|Wednesday, May 18||10:00am – 1:00pm|
The NSS attracts a diverse global attendance of 10,000 buyers and industry professionals from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers’ representatives.
|Anticipated Worldwide Trade Attendees:||10,000|
|Attending Trade & Consumer Press:||300|
Anticipated International Exhibitor Participation:
Australia, Canada, Czech Republic, China, England, Germany, Hong Kong,
India, Indonesia, Israel, Italy, Japan, Mexico, Poland, Sweden, Taiwan,
Brazil, France, Argentina
Showcase Your Very Best Stationery, DIY Products, Season Accessories and More
Calling all exhibitors!
Enter the NSS Best New Product Competition for the chance to have your products featured in a grand on-site display showcasing the best new products on the show floor.
Entries will be judged by a panel of leading trade and consumer publication editors and retailers. The winners will be announced and recognized the afternoon of opening day, Sunday, May 15, 2016.
2016 Best New Product Categories
Greeting Cards, Invitation Suites, Personal Stationery, Announcements, Specialty Papers
DIY – Do It Yourself
Art materials, Blank boxes & raw frames, Buttons, Craft kits, DIY kits for home décor, party, holiday & card-making, Embellishments & adornments, Luxury papers & blank, die-cut stock, Organizational containers, Ribbons & bows, Rubber stamps, Scrapbooking supplies, Stickers
Party Favors, Gift Wrap, Paper Tableware and Décor, Packaging, Ribbon and Embellishments, Party Kits, Confections
Candles, Soaps, Small Leather Goods, Frames, Pillows, Books, Baby to Tween Giftables, Decorative Objects, “Kitchen Chic,” Specialty Toys and Games, Men’s Gifts and Gadgets, Jewelry
Writing Instruments, Journals, Calendars, Paperweights, Letter Trays, Desk Ensembles, Storage and Organizational Products
All Things Wedding
Invitation Suites, Favors and Other Wedding Accessories, Décor, Shower Gifts, Bachelor/Bachelorette Party Gifts, Activity Kits, Cake Toppers, Personalized Items
Any item that is authentically and holistically environmentally produced and manufactured.
Your best products for every seasonal occasion…from Valentine’s Day to Mother’s Day, Halloween to Thanksgiving, Christmas, Chanukah and Kwanzaa!
Read our Best New Product Competition Fact Sheet for more information.
For BNP competition or display questions, contact Michelle Daniels, programs & events manager at firstname.lastname@example.org.
Stationery retailers are looking for range and diversity of paper and lifestyle products. From letterpress and handmade greeting cards, to personalized products and lifestyle gifts, there’s only one opportunity each year to be before this most important, focused audience. NSS is it.
WHO WILL YOU SEE AT NSS?
NSS attracts buyers worldwide at a convenient time of year for them to travel to the U.S. You’ll meet buyers from all 50 states, plus D.C., Puerto Rico, Guam, as well as from 77 other countries. International attendance increased by 3% alone in 2015.
Business Types in Attendance:
NSS attracts a diverse global attendance of 10,000 buyers and industry professionals from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers’ representatives.
Buyers are looking for the best classic and trending products in:
Social Stationery. Greeting Cards. Invitations, Announcements. Calendars, Desk Accessories,Diaries, Journals,Gift Wrap, Bags, Bows, Boxed Cards, Wedding/Bridal Products, Letterpress, Seasonal/Holiday Products, Packaging, Party Supplies/Décor, Candles, Decorative Objects, Personalized Products, General/Lifestyle Gifts, Books, Printing, Customized Products, Handmade
KEY SECTIONS BRING THE RIGHT BUYERS AND SELLERS TOGETHER
Adjacent to the “core” of the Show that presents a majority of well-established companies across all product categories, there are two distinct sections that offer targeted exposure to the right buyers:
Home to an eclectic variety of emerging businesses — five years and younger — #fresh is where attendees find the newest faces in the industry. This juried section, full of original, creative products is where buyers meet tomorrow’s star players. Now in its 3rd year, #fresh features approximately 100 companies.
Criteria for consideration:
- Product must be original, creative and authentic, with an emphasis on design and packaging (as perceived by the selection committee).
- Must be able to supply a booth photo from a previous exhibition, or barring that, a rendering of your NSS exhibit display.
- Company can only have been in business a maximum of five years.
- Company cannot have exhibited in the NSS for more than four years.
To apply for #fresh, indicate your interest on the NSS Exhibitor Application.
The Supply Side
This B2B section services NSS exhibitors and attending product development and design professionals in the stationery, gift and other creative industries. It features production equiptment, services and supplies including die-cutting, foil stamping, embossing, holography, lamination, packaging, converters, paper, printing, thermography, production machinery, envelopes, display/ fixture systems and more.
In addition to these two sections, GCA members can participate in this special area:
An atmosphere for Greeting Card Association members to exhibit cooperatively, affordably, and with all of the advantages that come with being an exhibitor minus the logistical stress! GCA members are cordially invited to exhibit within the GCA Pavilion. See details within application.
WHAT CAN YOU EXPECT FROM EXHIBITING?
At the NSS, you will:
- Build awareness of your brand
- Generate leads
- Write orders
- Make new customer contacts and reconnect with former customers
- Network with manufacturers’ representatives from across the U.S.
- Meet international distributors from around the world
- Launch new products before important consumer and trade press
Buyers wouldn’t miss the NSS. When they attend, they buy.
- 8 times out of 10, purchase decisions are made based on having seen a product at the NSS.
- The average buyer spent more than $78,000 at the 2015 NSS.
- 96% of exhibitors generated leads as a result of exhibiting at the 2015 NSS.
- 88% of exhibitors wrote orders at the 2015 NSS.
- 75% of attendees consider NSS a must-attend annual event.
- 72% of buyers say the NSS influences their purchase decisions more than any other show or resource.
- 62% of buyers place orders with new exhibitors.
Exhibit space can be booked as a single booth or in multiples (i.e., 10’x10′, 10’x20′). Standard package rate is $31.90 per square foot. Visit nationalstationeryshow.com for diagrams and details.
- See standard booth package (NSS + #fresh)
- See The Supply Side booth package
- See hard wall package options (available through GES)
There’s no better time to exhibit than in 2016. Be a part of this milestone year as we celebrate seven decades and honor the people who live and breathe this industry by sharing their most inspiring stories. As a participating exhibitor, you’ll be invited to share yours!
We expect exhibit space to go quickly during this momentus year — so make your plans to exhibit today.
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