Dwell on Design NY

Dwell on Design New York

New York, 10012


New York City is a design laboratory— one that constantly reinvents its landscape while embracing new ideas and possibilities.

Dwell on Design NY (DODNY) shares that ethos as it upends the standard “design show” format by constructing a forum for unique ideas and a fresh point-of-view.

Join us as we dive deep with commercial designers, architects, manufacturers and you.  Together, we’ll evaluate design, solve problems and innovate through research, technology, and ingenuity.


At the core of this discourse are “hot buttons” that are rapidly evolving within the world of contract design:

—   Learning spaces

—   Hospitality venues

—   Public spaces

—   Urban Infrastructure


Join the candid conversation and lively debate on the future of design, with large-scale installations created by renowned brands that are not only relevant, but also influential.


Location: 82 Mercer, SoHo, New York City


Schedule of Events:

October 6-8: Launch events around the city during Dwell Design Week NY

October 9-11: DODNY at 82MERCER with two trade days and one consumer day focused on contract design. All day conference programming, design installations, new ideas and more.

October 11-12: Modern Home Tours with a showcase of the most innovative, design-forward dwellings in Manhattan. Get an up close look at some of the most interesting residential design in New York.

Buy your tickets now on dwellondesign.com.

Exhibitor Services

Dear Exhibitor,

Welcome to Dwell on Design 2015, being held Friday, October 2 – Sunday, October 4.  Grateful to welcome back previous exhibitors and looking forward to working with those that are new to Dwell on Design 2015.  We ask that even if this is not your first year; that you read the Exhibitor Services Manual (ESM) carefully, as it includes important information that pertains to this show.

This ESM will contain basic show information and forms required by show management.  You will find more information and all order forms on our website at ny.dwellondesign.com, which will be your primary resource for exhibiting. You may contact the vendor’s customer service departments directly with any questions you might have about their forms or any order you have already placed.

Please make sure to update your online booth profile. The exhibitor search feature of our website is one of the most visited sections, so make sure your company’s information is up-to-date for our prospective attendees.

If you would like to edit/create your exhibitor profile, follow these easy instructions:

    1. Click the Sign In button in the top right hand corner.
    2. Enter your company’s eCode (case sensitive). The eCode was included on your booth confirmation letter.
    3. Once signed into the Exhibitor Portal, click on the Booth Profile icon to update your online exhibitor profile

The information you provide here will not only be included on the website but within the show program, so make sure you include as much information as possible.

In order to save time and money, we encourage you to read the information carefully, taking note of upcoming deadlines and important show regulations.  For any questions, please contact me at (972) 536-6459 or email me at rana.schultz@informa.com.

Rana Schultz
Senior Operations Manager



General Contractor / Wizard Studios
305 Ten Eyck St.
Brooklyn, NY 11206
Phone: (212) 627-3058

The Venue / Skylight Clarkson Sq
550 Washington Street
New York, NY 10014
Phone: (212) 736-6200

Please read on for solicitation information pertaining to all exhibiting companies. Read More

If you are using a contractor to set up your booth or provide a service, you must designate the contractor as an EAC.  EAC’s that are not registered will not be allowed to work on the show floor.  EAC’s must submit a certificate of insurance by September 14, 2015.

General Information


Skylight Clarkson Sq
550 Washington Street
New York, NY 10014
Phone: (212) 736-6200


Set-up will take over two days.  However, move-in times are “targeted”, meaning you will be required to move in at a specific time to expedite load in and access to the freight elevator.  You will be contacted by Show Management with your target time. You may not arrive before your targeted time.  Arriving after your targeted time will most likely result in your having to wait for the next available window on a first come, first served basis to load-in.

Wednesday, September 30*      8:00 a.m. – 5:00 p.m.
Thursday, October 1*                 8:00 a.m. – 5:00 p.m.

*Show Management will contact you with your exact time


Friday, October 2                             11:00 a.m. – 7:00 p.m.
Saturday, October 3                        10:00 a.m. – 5:00 p.m.
Sunday, October 4                          10:00 a.m. – 5:00 p.m.


Sunday, October 4                          5:01 p.m. – 10:00 p.m.
Monday, October 5                         8:00 a.m. – 3:00 p.m.

No dismantling or packing permitted prior to the close of the show at 5:00 p.m. on Sunday.  Empty cartons will be returned to booths beginning at 5:00 p.m.  Dismantling will continue on Monday beginning at 8:00 a.m. and ending at 3:00 p.m.  All materials must be removed from the show floor by that time.


Warehouse Shipping Address:

Dwell on Design

Exhibiting Company Name

Booth #

Wizard Studios
305 Ten Eyck Street
Brooklyn, NY 11206
Phone: (212) 627-3058

Wizard will accept shipments beginning Tuesday, September 1 at the above address until Monday, September 28.

Show Site Shipping Address:

Dwell on Design

Exhibiting Company Name

Booth #

c/o Wizard Studios

Skylight Clarkson Sq
550 Washington Street
New York, NY 10014
Phone: (212) 736-6200

Skylight Clarkson Sq will only accept shipments at the above address beginning Wednesday, September 30 at 8:00 a.m.  Shipments arriving before this date may be refused by the facility.


All exhibitors must REGISTER everyone from their company/organization who will be in attendance at the show. You will need to register staff who will be assisting in set-up and dismantle even if they will not be present during the show.  You do not need to register any contracted workers that are assisting with install and dismantle.  Everyone may obtain a wristband from security upon arrival on Wednesday.


Registration Hours (Subject to change):

Wednesday, September 30* Exhibitor Registration not open.
Thursday, October 1*              Exhibitor Registration not open from 8:00 a.m. – 12:00 p.m.

Thursday, October 1                       12:00 p.m. – 5:00 p.m.
Friday, October 2                             9:00 a.m. – 7:00 p.m.
Saturday, October 3                        9:00 a.m. – 5:00 p.m.
Sunday, October 4                           9:00 a.m. – 5:00 p.m.

*Exhibitors will need to pick-up wristbands from security.

Questions? Let us know!

 Important Links

Opportunities for Exposure

  • An online Exhibitor Directory listing at ny.dwellondesign.com sorted alphabetically and by category.
  • Your company “fan page” at ny.dwellondesign.com, includes:
    company name, contact information, web link, logo, and image upload
  • Show Directory with exhibitor listing sorted alphabetically, which features your company name, contact information, image, and web link
  • Dwell on Design banners and buttons for you to use on your website and to drive traffic to your booth.
  • Free exhibition passes to give to your best customers and prospects—amount varies by your booth size.
  • Space includes 92” high, free-standing, white hard walls that have two 4’ “returns” (sidewalls)
  • Your company name on 7” x 44” Company ID Sign
  • The chance to meet 5,000+ potential clients
  • Your fan page and exhibitor directory listing at ny.dwellondesign.com will remain live for a minimum of 3 months after the show.

Dwell on Design Reach

Internationally recognized with a highly engaged audience – attendees of Dwell on Design are passionate about seeking out great modern design.


Dwell on Design’s targeted promotional campaign includes seamless integration into editorial, in-book promotion, direct-marketing, digital media, broadcast, social media, and attention from local and national press.
Over 100 members of the international, national and local media registered to attend Dwell on Design 2015, including The Huffington Post, Los Angeles Times, LA Weekly, HGTV, Los Angeles Magazine, Reviewed.com, The Examiner, JustLuxe, Arch Daily, Design\Milk and more.

NYNOW Welcomes Exhibitors

press Release

Growth in Size & Scope Expected in All Collections
WHITE PLAINS, NY, November 14, 2014… An impressive roster of new, returning and expanding exhibitors – showcasing some 100,000+ products from across the globe – is fueling increased enthusiasm for the winter 2015 edition of NY NOW®, the Market for Home + Lifestyle, January 31-February 4, 2015, at New York City’s Jacob K. Javits Convention Center. New, returning and expanding exhibitors are distributed throughout NY NOW’s three Collections: HOME, LIFESTYLE and HANDMADE.

“NY NOW’s 2,800+ exhibitors will include an anticipated 400 new companies for the winter 2015 edition, with newcomers representing both first-time participants, as well as companies returning to NY NOW after a hiatus from the New York Market,” said Randi Mohr, NY NOW co-director and vice president. “We also have a number of long-time exhibitors who are expanding their profile in the New York Market with larger exhibit spaces this winter.”

To date, nearly 20 new and returning exhibitors have confirmed their participation in two HOME Collection categories – Home Furnishings + Textiles and Tabletop +Gourmet Housewares. Newcomers for the winter 2015 edition include: Artifacts Trading, Oohlong, Paliwal GDR Homestyles Pvt Ltd., Ro Sham Beaux and Trillium Collection within the Home Furnishings + Textiles category; and Benguela Trading, Farmhouse Pottery, Hella Bitter, Island Stoneware, Joseph Wesley Black Tea, Livliga, Maryland China, Merritt International, Monbento, Mottahedeh & Company, Pfielring of America, Q-Squared, Sertodo Copper and Silver Needle Tea Company within the Tabletop + Gourmet Housewares category. Additional newcomers to Accent on Design®, the industry’s leading resource for design-led merchandise presented semi-annually alongside the HOME Collection, will be announced in late November, following the Accent on Design Selection Committee’s review of new applicants.

NY NOW’s LIFESTYLE Collection welcomes nearly 40 new and returning exhibitors to its four categories – Baby + Child, Gift, Personal Accessories and Personal Care + Wellness. Newcomers for the winter 2015 Market are: beatrix NEW YORK, Calisson Inc., Dabbawalla Bags, lulujo baby, The Little Yoga Mat and Swankie Blankie within Baby + Child; Ann Page, Anna Griffin, Applewood Books, Ardsley International, BigLove, Eunco, Evy Jacob, Fashionit, Flying Bird Botanicals, Graphique De France, Girl of all Work, Gumball Poodle, Heritage International, Hong Kong Trade Development Council, JPT, Lucy Lu Designs, Panama Jack, Recover, Relaxus, Retro 1951 and The Home T within Gift; Anohki, Dea Dia, ena colours, Liz Soto Handbags, Meg Carter Designs and Sacs of Life, within Personal Accessories; and Eleven Point, J.R. Watkins and Moon Valley Organics, within Personal Care + Wellness.

NY NOW’s HANDMADE Collection welcomes new and returning exhibitors to its two categories, which are defined by process (limited production makers from the United States and abroad) and provenance (global import resources). To date, and in advance of a more formalized jury review of new applicants to HANDMADE, the following newcomers already have been confirmed: Calyz Textiles, Manos Zapotecas and Welspun within Global Design; and Two Tone Studios within Designer Maker.

In addition to new and returning exhibitors, more than 20 companies in NY NOW’s three Collections already have demonstrated their commitment to the New York Market by expanding their exhibit space for the winter 2015 edition. Expanding LIFESTYLE Collection exhibitors include Apple Park and Kidkraft within Baby + Child; British Jewelry & Giftware International, Penguin / Random House, Spitfire Girls and Time Concept within Gift; Spartina within Personal Accessories; and Royal Apothic within Personal Care + Wellness. HOME Collection exhibitors also taking larger exhibit spaces are: Aesthetic Movement, Eleven Design Studio, Seletti and Tom Dixon within Accent on Design; Emporium Home, London Clock 1922, Made Goods, Outpost Original, Prestige Identity and Rani Arabella within Home Furnishings + Textiles; and Ambiente Paper Products, Lily Juliet, Lunares, Mariposa, Mottahedeh & Company and Rolf Glass within Tabletop + Gourmet Housewares. HANDMADE Global Design exhibitor Good Paper also has expanded for the forthcoming Market.

The winter 2015 edition of NY NOW®, the Market for Home +Lifestyle, will run Saturday, January 31, through Wednesday, February 4, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW has staggered show opening dates, with HANDMADE running Saturday to Tuesday at the Javits Center, and HOME and LIFESTYLE running Sunday to Wednesday at the Javits Center. Market hours are 9am – 6pm, daily, except Tuesday, February 3, when HANDMADE closes at 5pm; and Wednesday, February 4, when HOME and LIFESTYLE close at 2pm.

NY NOW’s comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – will encompass 100,000 products in 400+ product categories. Attendees from all 50 U.S. states and more than 80 countries worldwide are expected. IInformation and registration are available online at www.nynow.com.




10 Laws to Exhibit Success

10 Simple Laws to Trade Show Success:


You don’t need a law degree to grasp the simple rules of trade show success.

To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:



1. Know why you exhibit before you do anything else

Just as intent is an important factor in the law, it’s essential in exhibiting. Too often exhibitors reserve a booth at a show without knowing why they are going in the first place. Without the guiding light of an overriding goal, they can’t shape their exhibit to match their needs, train their staff to aim at a common goal, or even know if they succeeded.

2. Exhibiting well requires both logistics AND marketing

You may say, “I object, your honor. I only have time to manage the logistics for our trade show.” That’s not going to get you off the hook. To succeed, you must also perform well the marketing tasks that too often get pushed aside in favor of details like shipping, ordering show services, and travel arrangements.

3. Exhibit at shows where your buyers are

Just as what is legal based on jurisdiction, so changes your fortunes as you exhibit at one of the over 10,000 shows you can choose from (in North America alone). You have to do the homework to determine what your best customers look like, and then find the trade shows where they freely roam.

4. Design your exhibit for your buyers, not you

What if your lawyer talked a lot just because he likes to hear the sound of his voice, rather than to convince the jury? Similarly, some companies design their exhibit to show themselves off the way they want to be seen – rather than focusing their message to best appeal to their clients and prospects.

5. Bring only willing booth staffers

Do the people you ask to staff your booth react as if being summoned for jury duty? Those people will take that negative attitude with them when they meet your booth visitors. Don’t ever break this law if you want to succeed at shows – just bring willing booth staffers, even if they cost more to get there.

6. Always train your booth staffers

Legal proceedings follow almost ritualistic protocol. You will please the judge if you follow similarly repetitive steps and train your staff for every show. Top sales people still need to know how to adapt to trade show booth staffing. And veteran staffers don’t know your new objectives, new products, latest pre-show and at-show promotions, and how to use the new technology you added to your booth.

7. Qualify your leads to boost follow up

Just as not everyone is guilty, not every lead is qualified. Your booth staffers must interrogate attendees to determine their value, and then rank the leads (A – Immediate, B – Intermediate, C – Future). Your reps will be more likely to follow up on the A & B leads, knowing you have already sent the C leads (that you still continue to market to) to the holding cell.

8. Promote your presence before and during the show

A good trial lawyer is a little bit the showman in order to sway the jury. You should have no objection to taking a page out of his book and promoting your presence before and during the show. Let attendees know all the reasons they should visit your booth, so you get their attention, rather than your competitor.Here’s a free book to help.

9. Plan for lead follow-up before the show

Have your closing arguments prepared before the trial ends – by preparing your lead follow up system before you go to the show. Assign a person to enter the leads, have fulfillment packets prepared, and have a smooth process for getting leads quickly to the right sales people.

10. Measure and report your results to keep exhibiting

After the show ends, the jury is still out whether it was a successful show or not. But if you track your leads to sales, compare your costs to your sales, and then report your satisfactory return on investment, you’ll be much more likely to be judged successful.

If you’ve just realized you have been breaking these laws all along, consider yourself on parole. You’ve got some time to reform your ways, become a trade show law-abiding citizen, and generate trade show success.

Link to original article at tsnn.com


Six Ideas to steal from 2014

Six Ideas to Steal from 2014 Trade Shows

Ours is an industry filled with ingenuity and innovation. Even the shows that have been around for decades find ways to reinvent themselves and bring an exciting and profitable experience to both attendees and exhibitors, making them crave even more next year. Here’re a few ideas tested by shows in 2014 that could bring a new sparkle to your event:Near Field Communication. Several shows switched this year to Near Field Communication (NFC) technology in attendee badges. In essence, it’s a microchip in the badge encrypted with relevant data about the attendee, such as access to expo, sessions and events. No printing and losing lunch tickets (and drink coupons) anymore. Exhibitors collect leads by scanning badges with their smartphone pre-loaded with a registration app and synched with their database. Since all contact info is digital exhibitors can also instantly send specs and relevant materials.CES introduced the badges at its 2014 show in collaboration with ITN International. “There’s a bit of a learning curve but people are very excited about it,” said Karen Chupka, senior vice president of events and conferences for Consumer Electronics Association. CES will again use NFT in their badges in 2015.Licensing Expo 2014 also has a successful experience with NFT. “I heard from a lot of attendees that this was the smoothest entry process they’ve had into a show. It is likely that Advanstar will adopt the same technology for its other shows,” said Chris DeMoulin, president of Licensing & EVP Worldwide Customer Development at Advanstar Communications.Mobile Engagement Technology. CTIA Super Mobility Week 2014 launched a system that could monitor location of mobile devices on the floor as well as send proximity marketing messages. It collected real-time data from 125 sensors around the floor and created a “heat map” of the busiest booths and presentations displayed in the Big Data Wall in the lobby. At the same time, it allowed exhibitors to send messages to nearby attendees through the official show app and opted-in to receive such notifications.  More of proximity messaging is expected at next year’s event.

“You’ll walk into the Samsung booth, and it will ask you questions about what you’d like to see and offer to schedule a meeting and send information to your phone,” said Robert Mesirow, vice president and show director for CTIA. “It makes it a lot more efficient for exhibitors as it automatically does their lead generation and follow-up.”

Shop the Tradeshow. MAGIC Market Week launched its Shop the Floor website as an online product showcase to help extend the life of the show. In 2014, the site became a full ecommerce platform. Buyers can still use it to research products and brands before the show but they also can also place orders throughout the year. “It’s an established brand now,” said Allison Lombardo, vice president of marketing for Advanstar. “And it’s a lot more robust in terms of a shopping experience for the retailer.”

Show Apps All Grown Up. One of the most helpful innovations in show apps has been the introduction of real-time navigation and its integration with other functions. At JCK, attendees could provide information about the desirable products and price ranges and were recommended up to 25 exhibitors that could be a good match. The app would then help schedule appointments and help navigate to the booth during the show.

Along with the GSP routing feature, National Hardware Show app also had a Near Me button that allowed exhibitors to show deals to attendees that had selected their product as category of interest.

Sample Box. Cosmoprof partnered with Glossy Box, a subscription beauty samples service, to create and distribute a limited edition Cosmoprof Box with products launched at the show. “We wanted our exhibitors, especially smaller companies, to get a chance to connect directly with their consumers and also to test the subscription box model that is getting very popular now,” said Daniela Ciocan, marketing director at Cosmoprof North America. “Normally, it takes 30,000 pieces to participate, and it’s a huge investment. Here they only have to contribute 3,000 pieces. We’re hoping it will be a successful partnership with a B-to-C platform.”

Awesome Old School. IT show Interop decided to go the low-tech route to promote attendance at its 2014 event by sending out posters with the history of the show and IT. Their colorful presence on the walls of attendee firms did the trick. “Instead of doing three humongous mail drops, we did one drop to about 100,000 potential registrants,” said Jennifer Jessup, general manager of Interop. “We got better pickup and made more money from those codes than we’d ever done.”

Bonus: Personal Meme Generator. Ok, so this is really a glance into the future, but 2015 CES lets you build a surprisingly accurate and funny personal meme that makes it hard to resist sharing on social media. Even if you’re not going, it might be worth it just as inspiration for next year.

Link to original Article at TSNN.com: Six Ideas to Steal from 2014 Trade Shows


6 Trends From the NY Auto Show

With more than a million people expected to wander through the New York International Auto Show over the next 10 days, the car makers showing their newest offerings need to do what they can to stand out. At this year’s show, that means lots of inviting, serene-looking booths that put the visual focus on the cars, along with some high-tech elements to draw people in and engage them with information about the new models on display.

In press days at the Jacob K. Javits Convention Center Wednesday and Thursday, the big car companies gave a preview of what the public will see when the show opens today and runs through Sunday, April 7. Here’s a look at the trade show exhibit trends on display.

1. Simple, modern design
If the main point of the Auto Show is to let consumers see the latest cars, the vast majority of exhibitors chose sleek structures that showed them off without any design distractions. That meant lots of restrained color palettes and bright, well-lit areas that felt modern and airy.

If you were touring the show looking at the design of displays rather than cars, that made for some sameness. But it likely—and rightly—put the focus squarely on the vehicles for people more concerned with such things.

2. White
Speaking of sleek, what can be more minimalist than a white box? That’s what many brands chose—Porsche among them—displaying cars without any unnecessary frills. Rolls-Royce used white tiles on the floor and wall, and both Rolls-Royce and Volvo incorporated some wood tones into otherwise all-white designs.

White leather cubes were a popular choice for simple seating in front of presentation stages. Some brands even drove in a fleet of color-free cars for visual consistency: Almost all of Audi’s autos on display were white.

3. Contemporary architectural shapes
Some of the brands with more elaborate stands appeared to take their design cues from architects like Zaha Hadid and Rem Koolhaas, using unconventional shapes and angular elements to convey a sense of innovation and modernity.

Hyundai used a sleek black structure that rung around the ceiling along the perimeter of its space, touching down to the floor only at the back wall. (The shape brought to mind the CCTV Headquarters designed by Koolhaas and Ole Scheeren of OMA.) In the Volkswagen area, a large white trapezoid-shaped structure had video screens embedded inside. Likewise, in the Lexus booth, giant partitions—white, naturally—were cut into trapezoids by decorative silver lines.

4. Giant screens
If so many sleek, all-white booths made for a serene setting, brands put some energy in their areas with enormous LED screens showing dynamic graphics. Most booths seemed to have at least one large screen incorporated somewhere, often above or behind the main model on display. Others used giant screens as space dividers and focal points.

Ford’s large space had a huge screen showing videos with moving text and lit other large blue walls to look like glowing screens. (Perhaps the design team figured at this point we’re all so used to looking at screens at all times, we can’t help being drawn to something that looks like one?) Scion hung three huge LED screens from the ceiling that defined its space and put four smaller video walls behind four cars.

On Wednesday, the screens showed large logos, energetic graphics, video of cars driving—the kinds of things you’d see in a slick TV commercial. What you didn’t see was product specs or text-filled, corporate-looking slides. As a well-attended presentation in the Hyundai booth finished, the host—standing in front of a giant video wall broken up into several screens with live video feeds and car shots—bragged, “We just did this whole thing without teleprompters or PowerPoint.”

5. Interactive games
There were smaller screens, too—and many of them showed games meant to entice consumers to engage more actively in the displays. Lots of touch screens let you get more information about the cars. Other games mimicked the experience of driving them: Toyota had a giant kiosk with three screens for just one driver; tire maker Pirelli had a line of simulators meant to recreate the experience of a Formula One race track.

6. Caffeine
This trend is decidedly an old-fashioned and low-tech one, but effective: Several car makers kept the press engaged on Wednesday with espresso bars. With 846,000 square feet of exhibit space in use at the Javits Center—plus plenty of announcements, promotional events, and nighttime parties during the run of the show—journalists on Wednesday were lining up for a jolt of caffeine.

Bizbash Article By Chad Kaydo Posted March 29, 2013


IBS New York


IBS New York offers beauty professionals access to over 500 exhibitors who provide discounts and special show pricing on thousands of tools and products, unbelievable educational classes, and amazing networking!  Additionally, attendees are invited to attend New York’s largest Spa Show – free of charge – with an IBS admission ticket.

Exhibitor Resources

IBS New York is the longest-running professionals-only tradeshow in the nation and draws almost 62,000 salon owners and beauty professionals who are passionate, determined and eager to build their careers and increase their profits. These professionals rely on the beauty authority—IBS New York—to learn the latest trends and techniques from the industry’s leading educators, platform artists and exhibitors.

Rock your sales:

Delivering the professionals YOU want to see… 84% identify products for future use78% attend to learn new trends 82% influence purchasing84% watch in-booth demos72%o Make Lasting Impressions:

Classes & Education

Propel your education to new heights!

The 2014 IBS New York Conference Program is now available! 
IBS New York offers more than 100 educational classes by industry-heavy hitters providing the latest in hair, nails, makeup and business—FREE with your paid exhibit hall ticket! IBS New York offers eight education tracks to help take your career to new heights: Technique Focus, Texture Focus, Barber Focus, Makeup: Artistry & Income, The Art of Nails, The Business Side of Beauty and Student and Instructor classes.
Some of the industry’s hottest talent will host Main Stage performances, which are also included with your exhibit hall ticket. Kelly Cardenas, Sam Villa, Nick ArrojoTed GibsonMartin Parsons, James Harris, Sassoon Academy and Lisa Yamasaki are scheduled to put on extraordinary and inspiring performances that are sure to motivate audience members.
And, for those of you interested in a more tactile experience, we offer the
workshops require an additional fee and include a one-day Exhibit Hall ticket!
IBS New York is the longest-running professionals-only tradeshow in the nation
and draws almost 62,000 salon owners and professionals who are passionate, determined
and eager to build their careers and increase their profi ts. These professionals rely on
the beauty authority – IBS New York
—to learn the latest trends and techniques from the
industry’s leading educators, platform artists and exhibitors.
Rock your sales…
IBS New York is the ideal venue to reach your sales objectives. You’ll find
new customers, maintain relationships with current clients and extend
your reach into the professional beauty market.
And, in 2013 94% of attendees purchased products on the show floor and,
more than a quarter of them increased their spending at the show

Reach the right buyers…

An impressive 82% of IBS attendees infl uence decision-making in their salon
Our attendees are serious beauty professionals who come to the show to acquire new
skills, learn the latest trends and fi nd, source and utilize new products and services

Boast your business with innovative products and walk through miles of exhibits in the most energetic Exhibit Hall in the nation! Watch exciting demonstrations from some of the industry’s top beauty companies and learn valuable tips and tricks. Explore and compare thousands of tools and stock up on necessities for your salon and products that simply make your life easier.  Plus, shop all of the beauty brands at amazing show-only prices! 

The IBS New York 2014 Exhibitors:

Exhibitor  Booth Number
# 1 Lash & Beauty Supply 3131
3 H Hair 1679
5-Star 2537
Absolute Hot 2019
Aemilie Hair 2662
AG Hair 2319
Agadir International 2641
AHO Enterprises 1675
Akzentz Professional Nail Products 2613
alessandro International 2652
Alfa Parf Milano 1609
Alfa Parf/Piermarco Group 1609
Amen Beauty 1775
Amika 1853
Andis Company 1801
Aquaroma/Daylight 3121
Argan Woman 2412
Aromatica 3119
Artistic Nail Design 2907
Artzone Academy 2483
Asahi Scissors 1779
Audrey Morris Cosmetics 1431, 1531
Avena 1645
Aviva Hair 2065
B & S Beauty Supply 2425
B. Tiff New York 2375
B.W. Boyd Shears 1473
Babyliss 1829
Banzai Living 2564
Barbar Hair Tools 2901
Bass Brush Company 3063
Be.Professional 1537
Beachwaver 3043
Beaming White Teeth 2474
Beauty and Pinup’s 1819
Beauty Pros Salon Services 2237
Beauty Store Business 2480
Beaute Tsuru 1461
Belvedere USA 2853
Betty Oh 1383
Bio Sculpture Nails USA 1661
Biomooi Intl Co. Ltd. 3221
Biosile 3201
Biotouch Permanent Makeup 2419
BleachBright Teeth Whitening 1673, 3125
Bleach Shield 3164
Blinc, Inc. 2377
Bling Bling 1586, 2486
Bmac Scissors 1766
BMU Hair 2263
Bodipure, Inc. 2965
Body Toolz, Inc. 2468
Bone Combs 1658
Bonika Shears 3138
Bravo Impex 2162
Brazilian Blowout 2253
Brisa Lite 2631
Bronner Brothers Co., Inc. 2574
Celebre Pro-HD 3042
Celebrite 3218
Charlene Products 1658
Charlene Salon Wear 1658
Charlie Leather 1986
Cherry Blooms Fibre Eyelashes 1580
CHI 3201
China Glaze 2668
Christrio 2462
Colorevolution 3237
Colours Of Joy 2063
CND 2631
CND Shellac 2631
CND Vinylux 2631
Colours of Joy 2079
Columbia Cosmetics 1331
Conair 1829
Contact Lens & Shea Butter 2958
Cortex USA 1537
Cortisio 2325
Cranston Jewelry 1886
Creative Age Publications 2480
Creative Hair Tools 2052
Crisace Hair Extensions 2625
Croc 2243
Crown Brush 1445, 2443
Crystal Works 1383
Dare to Wear 2215
De Lorenzo Hair Color TBD
DaySpa Magazine 2480
Deepa Gurnani 2164
Denman Inc. 2064
Dennis Bernard, Inc. 1008, 1900
Dinair Airbrush Makeup 3347
Dollar Shave Club 2476
Domibeauty International USA 3236
Dominican Magic 2568
Donna Bella Hair Extensions 1437
DreamCatchers Hair Catchers 2825
D’Shalom Scientific Cosmetics 3236
Earthly Body 2552
Ecoco, Inc. 1553
El-Milano Extensions 2363
Elite 3219
Entering The ArtZone 2483
Enzo Milano 1718
Essence Labs 1563
Essie 1336
Estetica Latina 1975
Estetica USA 1975
Evalash Silk Eyelash Extensions 1362
EVE PEARL Beauty Brands 3230, 3231
Exclasa 1819
Export Magazine 3065
Eye Kandy Cosmetics 1560, 2463, 3037
Exhibitors Booth Number
Fake Bake 1760
Fantasia 2543
Farouk Systems, Inc. 3201
FI Hair Gear 1467
Free Eyelash Extensions 1580
Fromm International 2369
Gabriel Productions 3327
Gamma 3013
Gammastore 3013
GAMMA & BROSS / BeautyDesign.com 3013
Gamma PIU 2313
GAN/Salon Red by Arthur Harris 2581
Gel II 2752
Gelaxy 1337
Gelish 2819
Geo Palette 1559
Georgie Xtensify 1667
Glamnation Cosmetics 1582
Global Artist Network/GAN 2581
Golden Rainbow Publication Company 1772
go Panache 3215
Golden Rose 3341
Grande Hair 3108
Grande LashMD 3106
GROH 2774
Gummy 2231
Hair Art Products 2813
Hair Color Research Group 1645
Hair Couture 2531
Hairdresserpower.com 1462
Hair For Hair, Inc. 1361
Hair Illusion 1363
HairMax 2565
HairMax Lasercomb 2565
Halo Couture Extensions 1728
Hattori Hanzo Shears 2336
Hawaiian Moon 1572
Health & Beauty Connection TBD
Heartland Tan 1965
Helen of Troy 2231
Herbalosophy Beauty 1919
Hercat Scissors 2475
Hi Fashion Beauty Supplies 2569, 2668
Hi-Fashion Beauty Supplies 2564
Hikari Products, Inc. 1567
Hot by Hairs How 1480
Hot Dog Pro Tools 1653
Hot Heads Hair Extensions 2219
Huangshan Watts Electrical Co. 2072
IBD 2569
Ibiza Hair Brushes & Tools 3214
Icon Shears 1960
IL Makiage 2863
Impact Nails Systems 3213
Indique Hair 1962
Indie Hair 2314
Infinity Hair 2471
Infinity Sun 1767
Innovations Today 2865
Inova Professional 2619
Inspire 2480
Instantly Ageless 1968
Intense Pro 3042
Interfashion 1645
Irest Massager 2563
Isabella’s Own 2574
ISIS Couture 3100
ISO Beauty 2005
It Works Global 1566
It’s A Wig 1980
It’s Good On Ya TBD
J. Andre All Natural Cosmetic Sponges 2557
J & N Excel 1436
JA Alternatives TBD
Jaguar Imports 2569
Jane Carter Solution 3147
JB Enterprise USA 1479, 2477
Joewell USA 1533, 2431, 3319
June Jacobs Spa Collection 1866
Just Fantastic 1384, 1397
Kamisori Shears 2545
Kanar 2231
KARG Inc. New York 2407
Kashi Shears 1575
Kashmir Keratin Hair System 3030
Kasho Shears / URI LLC 2343
Kelly Cardenas  1981
King Eagle- Yasaka 1573
KIWABI/Root Vanish 1374
Kocostar 1979
KollagenX 2309
Komar Intl, LLC. 1919
Kouho 3007
Krest Combs 1446
LA LA 3344
Laboratories Reynard 3058
La-Brasiliana 1453
La Palm Products 2752
Launchpad Magazine 2480
Laundrylux 1578
Laurelle Parfums 2776
Le Angelique Hair Tools 3218
Leading Hair 1366
LeChat Nail Products 2215
Levissime 2053
Lexor Pedi-Spa 3219
LIC Salon Apparel 1860
Linkas Enterprises Ltd. 3324
Lipo Express 3126
Liquid Technologies, Inc – Private Label Haircare 2481
London Hair 1879
Look Plus Inc. 3137
Lucas-cide Disinfectant 1672
Lucas Products 1672
Luminous 3219
M plus M Worldwide 2680
Magic Sleek 2712
Major League Barber 2381
Makeup Forever Academy 3243
Mancine Cosmetics 2669
Mancine Professional Summer Tan 2669
Manic Panic 1582
Marcel-France Paris 2859
Martin Parsons – Intermar Productions 2762
Mastey de Paris 1911
Matsuzaki 3007
May Coop 3119
MCL Beauty 3031
Medesthetics Magazine 2480
Mehron 3042
Mia Beauty 1973
Micabeauty 2337
Millennium by Harms Software 2445
Mindbody 1972
Mixed Chicks 3124
Mizon 3119
MOD USA 1869
Modern Basic Distributor 2513
Moon Walk NYC TBD
Mopro 2843
Morgan Taylor 3025
Morphe’ Make-up Brushes 2953
Mr. Beauty Equipment 2675
Muk Haircare 1873
My Amazing Blow Dry Secret 2937
Exhibitors Booth Number
Nailpro Magazine 2480
Naked Cosmetics 3238
Next Level Concepts by Denise Michelle 1678
Nic 3007
Nigel Beauty Emporium 3247
Nina’s Herbal Salon Threading & Henna 1669
Ningbo Jufa Electric Appliance Co. 2078
Nirvel 2053
Norvell Sunless 1367
Nunaat 2231
Nutra Luxe Hair 1474
Nutra Luxe Lash 1474
Nutra Luxe MD 1474
Obliphica 2015
Olivia Garden, Inc 2837
ONE Styling 2959
One N Only Argon Oil 1829
Orly International 3018
Oscar Blandi 2069
Oster Professional Products 1753
Otto Trading Inc. 2563
Painted Woman by Kameco 1478
Painted Woman by Kameco 3225
Paradigm Style 1358
Paris Stations 1687, 2287
Parlux 1545
Passion Beauty, Inc. 2331, 2530
Patty’s Books 1978
Peach and Lily 3119
Perfect Match 2215
Permanent Makeup Int. 3226
Peter Thomas Roth 3062
Petruccelli Inc. 1453, 1545, 1645
Pibbs Industries 1319, 1320, 1324, 1330
Piermarco 1609
PIMM-USA.com 1373
Pinnacle Cosmetics 2931
Pixi 3218
Poppin 2518
Powertools 1008, 1900
Premier Tools 2925
Prima 1481
Private Label Dental & Salon Group 1000
Probelle 1579
Product Club 2525
ProFashion 2452
Professional Beauty Association 3014
Prota Hair 2263
Pura Spa 1965
Pura Sunless 1965
Pure Brazilian 3036
Pure Organics 2752
QL Beauty 2465
Quality Hair Factory 1867
Ram Products, Inc. 3012
Redken 5th Ave 3251
Rejuvonal 2231
Rentention + 2631
Rockabella Virgin Hair Imports 2558
Rock Your Hair by Michael O’Rourke 1601
Rolland and Versum 2943
Royal & Langnickel Brush 1353
Rusk 1829
Sa Palette 3224
Sahag Workshop 2674
Salon Interiors 2437
Salon International 3065
Salon Iris Software 2575
Salon Towels 3184
SalonBooker 2663
Salonware Software 3118
Salonwear 1345
Sam Villa 3053
SarahPotempa 3043
Sashay 2587
Sassi America, Inc. 2580
Sassoon Academy 2605
Satin Smooth 1829
Savannah Hair Therapy 3019
Scentations 2631
Sensational Accessories 1987
Sensei Shear Systems / VIA San Francisco 1359, 2413, 3162
Sensual Collection 2351
Shark Fin Professional Shear Co. 1458
Shear World 3007
Shearman Co. 2368
Shen Zhen Six Plus Trading Co., LTD 1778
Short 2 Long 2919
Skinall 1979
Slender Touch 3126
smART Nails 2962
Smart Solutions 1008, 1900
Smockers by Bexar Mfg 3120
Snappies 2219
SOHO 2768
Soma 2537
SpaLogic 3013
Square Inc. 2269
StaffMySalon.com 1674
Sterling 2537
Studex Ear Piercing Products 1466
Studex Self Piercers 1466
STX 2536
Style Edit 2205
Stylist Strong 1878
Sun Laboratories 2401
SunFX Professional Spray Tanning 3024
Supreme Hair 2263
Tae Shears & Holsters 3115
Tara Shears 1436
Tearsheet Editorial Education 3059
Ted Gibson 2774
Templeclean 2562
Terme Line 1645
The Hair Shop 2519
The Knot 1581
The Moon Walk NYC 3351
The Shears Depot 3164
The Trade Foundation 3312
Tish & Snooky’s NYC 1582
Titan 3218
Top Secret Haircessory 1761
Tourmaline 1379
TowelHub 3164
Tress Couture 2219
TRON 2518
TS 2 2237
Tsubame Scissors 1919
Turbo Power Inc. 1519
Turbo Tools 1519
Tuscany Makeup Chairs 3133
Tweezerman International 2652
Uberliss 1637
Ultimate Creations 1472, 3239
United States Postal Service 5311
V Aesthetic Organic Skin Care 3127
Vagaro 2456
Vern Hairdressing Style College (Yanni Co., LTD) 2963
Verne 3007
Vim & VIgr Stylish Compression Socks 2469
Vinik Imports 1973
Vodana 2805
Wahl 2537
Walk the Walk America 1006
Washi Scissors 1773
Wet Brush 2237
Worcester Reading Co 1352, 2512, 3313, 3321
Wrap Up 3043
XFusion 2913
Y.S. Park 3007
Yasaka 3007
Yasaka Scissors/Keco Clips 1573
Young Nails 2501
Your Name Professional Brands 2205
YouVeeShield, LLC 3113
Zeepk 1675
Zen Care Professional 1475


Press and Media

IBS New York garners tremendous press and media coverage. Take a look at the links below to get an inside look at all of the excitement and energy that make the event incredible.


Click on the following links to check out all that happened at the 2013  show:


Take a look at what happened at past events:

SharePoint Fest – NYC

SharePoint Fest to Exhibit at SharePoint Conference 2014 – Booth #1939


SharePoint Fest announced they will actively participate and exhibit at the upcoming Microsoft SharePoint Conference in Las Vegas. Join the Prize Hunt in our Metadata Maze.


Our regional events facilitate technology transfer between subject matter experts and attendees as well as provide access to local firms that can provide additional support and assistance

Greenwood Village, Colorado (PRWEB) February 25, 2014

SharePoint Fest, a technical conference series delivering SharePoint specific conferences around the US regionally since 2010 , is excited to announce its participation at the SharePoint Conference 2014, March 3rd-6th at the Venetian Hotel and Resort, Las Vegas.


This year, SharePoint Fest will be adding New York City to its conference schedule. SharePoint Fest – NYC will take place at the Jacob K Javits Convention center in Manhattan on June 18-20. This will be the first multi-day SharePoint conference to take place in New York City.


Art Cain, CEO of SharePoint Fest, feels that the best way for organizations to keep on top of the ever changing technologies surrounding SharePoint is to participate with their peers in training events that bring together leading SharePoint experts as well as companies in the ecosystem that supports SharePoint. “Our regional events facilitate technology transfer between subject matter experts and attendees as well as provide access to local firms that can provide additional support and assistance.”


SharePoint Fest has teamed up with its partners to provide insight into the importance of metadata in an on-premise, cloud or hybrid environment. Conference attendees can enter the ‘Metadata Maze’ and win great prizes during the process. Partners included in the Metadata Maze are CipherPoint Software, Collabware, Kodak Alaris, Concept Searching, ShareSquared, and SurfRay. Prizes can be won by having the Metadata Maze card stamped at each participating vendor’s booth, and winners will be announced on March 6th.


About SharePoint Fest


SharePoint Fest is in its fourth year. It offers a two day conference (plus an optional workshop day) that brings together SharePoint enthusiasts and practitioners with many of the leading SharePoint experts and solution providers in the country.


Multiple tracks are offered including: Enterprise Content Management, Power User, Workflow, Business Intelligence, Business Value, Special Topics, Infrastructure & Administration, Office 365, Social SharePoint and SharePoint Development.


At SharePoint Fest there will be sessions created for SharePoint administrators, software developers, business analysts, information architects and knowledge workers which will ensure that you and your team walk away with as much knowledge as you desire to truly leverage SharePoint in your current environment!


Choose From over 60 Sessions in Multiple Tracks!

Attend SharePoint Fest – NYC, where you’ll be able to attend technical classes and seminars – taught by Microsoft Certified Trainers, Microsoft engineers and Microsoft MVPs – covering Enterprise Content Management, Social SharePoint, Business Value, Infrastructure/Administration, Composites (Workflow), Search, Business Intelligence, & Development. Choose one complete learning track or mix & match based on what content best meets you and your organization’s current needs!

At SharePoint Fest there are sessions created for SharePoint administrators, software developers, information architects and knowledge workers which will ensure that you and your team walk away with as much knowledge as you desire to truly leverage SharePoint in your current environment!




Seven Great Reasons to Attend SharePoint Fest – NYC:


  • The technical classes and seminars at SharePoint Fest are focused on practical techniques and practices you can put to work today!
  • Our expanded three-day SharePoint conference allows for more topics and additional expert speakers from the community!
  • Get answers to your questions in the classroom, or as you mingle with speakers and peers at coffee breaks or at the evening cocktail reception!
  • Bring a group of developers, IT pros and business teams to improve your whole organization’s skills – and get a discount to boot! Contact us for group registration discounts!
  • Attend the SharePoint sessions that work best for you. With more than 80 classes and workshops to choose from, you can make SharePoint Fest your own custom SharePoint training event.
  • See how the Microsoft SharePoint ecosystem is growing and evolving by speaking with technical experts from the local Microsoft field and diverse channels within the Microsoft Partner Network all in our exhibit hall!
  • Learn from the brightest minds in the SharePoint universe! Many of our speakers are either Microsoft engineers or have achieved Microsoft MVP or MCM status based on their in-depth knowledge of SharePoint.


Choose From Multiple Tracks:


  • ECM Track:  Sessions in this track will focus on Enterprise Content Management as it relates to SharePoint technologies.  Microsoft has quickly created a major presence in the enterprise content management (ECM) market with Microsoft Office SharePoint Server 2007, 2010 & now 2013.   
  • Social SharePoint Track: Sessions in this track will focus on utilizing SharePoint’s capabilities to improve collaboration and adoption internally while expanding the enterprise’s social networking reach and complementing its social business strategy.
  • Power User Track:  Sessions in this track will focus on non-code solutions that allow business analysts and knowledge workers to leverage the power of SharePoint. Topics will include SharePoint Designer, Visio, Windows Phone 7 and Microsoft Office 2010.
  • Workflow Track:  Sessions in this track will focus on SharePoint workflow and highlight that SharePoint 2010 provides more choices in tooling to better fit the needs of those creating and maintaining workflow models. The tools for workflow development include Visual Studio 2010, SharePoint Designer 2010 and Visio 2010.
  • Search Track:  Sessions in this track will focus on search as just one of several major categories of capabilities in SharePoint 2010, but also will focus on enterprise search as a big investment area for Microsoft and an area where they’ve added depth at all levels in SharePoint 2010.  Discussed in this track will be Enterprise Search, Search & Records Management, & FAST for SharePoint.
  • Business Value Track:  Sessions in this track will focus on calculating the ROI and investment considerations for SharePoint as well as solutions that drive business value.
  • Business Intelligence Track: Sessions in this track will focus on exposing, customizing, and extending SharePoint 2010 Business Intelligence (BI) services like charting, Access services, Visio services, Excel services, PerformancePoint services to your customers through the familiar SharePoint user interface.
  • Infrastructure & Administration Track:  Sessions in this track will focus on topics necessary for all SharePoint administrators throughout the planning, implementation, and management phases of their internal SharePoint deployments.  Topics in this track include authentication, performance, and storage management.
  • SharePoint Developer Track:  Sessions in this track will focus on how software developers can use the SharePoint 2010 business collaboration platform to build enterprise-class solutions for intranet portals and the web.
  • SharePoint 2013 Track:  Sessions listed in this track are specific to SharePoint 2013, allowing attendees to experience a first look at the new features and possibilties within the next version of SharePoint.





Microsoft is a multi-billion dollar manufacturer of products and software, and a recognized leader within the technology industry.


Microsoft is committed to optimally serving the needs of its customer base. This customer commitment is based on three tenants:

  1. Help customers solve business problems
  2. Help customers develop breakthrough ideas
  3. Help customers stay connected to what’s important to them

Microsoft has recently added to its portfolio a suite of online services for business customers (small and large). In addition, the company continue to make advancements in the Unified Communications arena designed to help customers reduce costs and improve efficiencies.

WebSite: http://www.microsoft.com




Protiviti’s SharePoint Solutions provides consulting, support and training service expertise to help clients unlock the full business potential of Microsoft SharePoint. Protiviti is a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. We help solve problems in finance and transactions, operations, technology, litigation, governance, risk and compliance. Through its network of more than 70 offices in over 20 countries, Protiviti has served more than 35 percent of FORTUNE® 1000 and Global 500 companies. To learn more about Protiviti’s SharePoint Solutions, visit SharePoint.Protiviti.com or call 888.603.0304.


Web Site: http://sharepoint.protiviti.com


Concept SearchingConcept Searching


Founded in 2002, Concept Searching is the industry leader specializing in conceptual metadata generation, auto-classification, and taxonomy management. Platform agnostic, Concept Searching also has a Microsoft Gold Application Development competency, and offers a complete suite of SharePoint and Office 365 solutions. The award winning technologies integrated with Concept Searching’s Smart Content Framework™ encompass the entire portfolio of unstructured information assets in on-premise, cloud, or hybrid environments.

Concept Searching has the only statistical metadata generation and classification products that use compound term processing to generate intelligent metadata from unstructured and semi-structured data. The use of compound term processing, or identifying ‘concepts in context’, enables organizations to more effectively find, organize, and manage their information capital.


Clients have deployed the intelligent metadata enabled solutions to improve search, records management, identification and protection of privacy data, migration, text analytics, eDiscovery, and Enterprise/Web 2.0.
Web Site: http://www.conceptsearching.com



AvePoint is a global technology company and proven software leader. Since its founding in 2001, AvePoint has become the world’s largest provider of enterprise-class governance, compliance, and management solutions for social enterprise collaboration platforms. AvePoint helps more than 10,000 customers – including many Fortune 500 companies and government agencies – meet their specific business objectives by enabling collaboration with confidence. AvePoint, Inc. is headquartered and maintains its principal operational center in Jersey City, NJ, with wholly owned operational centers in the USA, Canada, Australia, South Africa, United Kingdom, France, Germany, Netherlands, Switzerland, Japan, Singapore, and China. AvePoint is a Depth Managed Microsoft Gold Certified Application Development Partner and Gold Certified Collaboration and Content Partner as well as a US Government GSA provider via strategic partnerships.


Web Site: http://www.avepoint.com



CommVault’s Simpana® software provides an effective framework for the management of a range of information management activities including retaining and accessing archive email messages, files and documents, along with backup data. All this is achieved from a single console and a single infrastructure, providing the most comprehensive, risk-adverse and cost managed eDiscovery solution that exists today. More companies every day join those who have discovered the unparalleled efficiency, performance, reliability, and control only CommVault can offer.

Web Site: http://www.commvault.com



Nintex is the world’s leading SharePoint workflow company, with over 4000 customers in 90 countries serviced by a global network of high quality partners and service providers. Nintex delivers innovative software and cloud services that empower organizations to automate business processes, quickly and easily.

Nintex is focused on delivering technology that is powerful, easy to use, and addresses the needs of business users, developers, and IT professionals alike. Products include Nintex Workflow, recognized by analysts as the most utilized third party tool for SharePoint, and Nintex Forms, the breakthrough technology that enables SharePoint forms to be designed and deployed quickly and easily to any mobile or PC device.


Nintex customers are government, public, and private organizations including over 200 of the Fortune 500, and over 100 major banks.


Web Site: http://www.nintex.com




We power the people who build great companies.


For more than a decade, K2 has been helping customers rapidly transform their companies with applications that connect the right people to the right information and work.


With offices and distributors all over the globe and a powerful partner network, more than a million users in 40 countries rely on K2 to streamline operations, save money and reduce risk.


Dispute impossible.
Web Site: http://www.k2.com

Kodak AlarisKodak Alaris


Kodak Alaris’ Document Imaging business enables customers to effectively collect data from information flows, route it to the right people within an organization, understand its meaning, and extract more value from its contents through the use of superior systems and solutions. Our offerings include award-winning scanners and capture software, information management platforms, an expanding range of professional services, and industry-leading service and support. From small offices to global operations, Kodak Alaris’ Document Imaging business intelligently delivers the solutions that enterprises need, automating business processes, enhancing customer experience management and enabling better business decisions.


Web Site: http://www.kodakalaris.com

Camp SharePointCamp SharePoint


Camp SharePoint is a SharePoint 2010 Certification Bootcamp located in Greenwood Village, Colorado. It offers both a one week certifcation bootcamp for the SharePoint 2010 Administrator certifications (TS and PRO) and a one week certifcation bootcamp for the SharePoint 2010 Developer certifications (TS & PRO).


Web Site: http://www.campsharepoint.com

colligo-logo-180.fwColligo Networks

Colligo Networks is the leader in email and document management solutions for Microsoft SharePoint. Over 4000 organizations, including Microsoft, rely on Colligo solutions to improve collaboration, increase productivity, and mitigate corporate risk. Featuring seamless integration with Microsoft Outlook and Windows Explorer, Colligo drives SharePoint adoption by making it easy to file, tag, find, view and share SharePoint content in familiar ways, even when offline.


Web Site: http://www.colligo.com


What if you could simplify your SharePoint migration? SharePoint geeks at Sharegate made this possible with the creation of THE simplest SharePoint migration tool. Helping Power Users migrate site collections, sites, lists, libraries and much more with a simple Drag & Drop, Sharegate has proven its value by being used and trusted by great organizations around the world including the NASA, Coca-Cola and Best Buy. There’s no volume limit, no server installation and unlimited support. Can’t wait to learn more? Check out our website today!
Web Site: http://www.share-gate.com

Bamboo SolutionsBamboo Solutions

Bamboo Solutions is the global leader in SharePoint solutions. Since 2001, more than 8,000 organizations worldwide have chosen to enhance and extend their SharePoint deployments with software from Bamboo. Featuring more than 70 individual products for SharePoint, Bamboo offers a broad array of solutions, including Project Management, Knowledge Management, Community Management, Case Management, and Process Management. Bamboo Solutions is a Microsoft Gold Certified Partner.


Web Site: http://www.bamboosolutions.com

CipherPointCipherPoint Software

CipherPoint Software, Inc. is the first provider of transparent data encryption solutions for SharePoint. CipherPoint’s products secure sensitive data from the insider threat, external attackers, and privileged IT staff and database administrators, and enable organizations to meet their compliance obligations.


Web Site: http://www.cipherpoint.com

DocPoint SolutionsDocPoint Solutions


DocPoint Solutions is a Microsoft Partner with Gold Competency specializing in implementing, training and supporting Microsoft SharePoint and its integrated product suite. With a focus on electronic content management and document capture, DocPoint serves a wide range of federal, state and local governments as well as private and commercial enterprises. DocPoint is an approved SharePoint Deployment Planning Service Provider.

DocPoint’s innovative consultative approach aligns technology requirements with thoroughly defined business needs and then translates each design into an effective training plan to meet customers’ unique goals. By combining state-of-the-art solutions with document management expertise and innovative systems design and integration approaches, DocPoint Solutions helps clients attain greater effectiveness and productivity. DocPoint, which has an extensive partner network, is located in the heart of the Washington, D.C.–Baltimore technology corridor in Fulton, Maryland. For more information, call 301-490-7725; visit our website; or join the conversation on Facebook, Twitter, LinkedIn or Google+.


Web Site: http://www.docpointsolutions.com



Since 2005, KWizCom has provided innovative solutions and services to make SharePoint even better for over 5,000 companies worldwide. KWizCom’s solutions and services expand Microsoft SharePoint out-of-the-box capabilities, streamline workflow, maximize efficiency and enhance over-all productivity for hundreds of thousands of users.
KWizCom, a Gold Certified Microsoft Partner, is headquartered in Toronto, Canada. Please visit our web site to find out more about KwizCom’s clients, people, partners and solutions.


Web Site: http://www.kwizcom.com


CML MatrixCLM Matrix

CLM Matrix is a Microsoft Gold Partner and a leading global innovator of SharePoint-based contract lifecycle management software products that transform the way organizations manage contracts, trade agreements and other important documents that contain valuable strategic information.  CLM Matrix products are used by customers worldwide across more than 18 unique industry verticals to standardize, streamline and automate their document centric collaborative processes.  The company focuses on building intuitive software that leverages and extends existing Microsoft Office/SharePoint technology in three key areas:  enhanced rule and policy based workflow, dynamic server-side document generation and no-code configuration.  CLM Matrix is headquartered in Dallas, Texas and maintains a global network of experienced deployment and support specialists.
Web Site: http://www.clmmatrix.com


KnowledgeLake, Inc. develops document imaging, document capture, and workflow products and solutions for Microsoft SharePoint. KnowledgeLake’s suite of products extend SharePoint into a comprehensive ECM solution that enables businesses to reduce mailing costs, streamline operations, and achieve regulatory compliance using familiar Microsoft products that most businesses already own and use. These products provide a low cost, low risk, easy to implement alternative to legacy ECM solutions and enable a quick return on investment. KnowledgeLake products and solutions are deployed globally in thousands of organizations in many different horizontal and vertical industry sectors.


Web Site: http://www.knowledgelake.com

Portal Solutions

Portal Solutions


Since its beginning in 2002, Portal Solutions has been a leader in the industry, continually expanding its expertise in support of the most innovative and valuable solutions for Microsoft SharePoint. Now well over 200 implementations of SharePoint under its belt, Portal Solutions excels at providing clients with innovative SharePoint-based solutions to increase productivity, reduce costs, and to rapidly respond to evolving business needs. Its highly experienced and talented team of experts have been designing, developing, implementing and customizing solutions for information sharing for nearly 10 years.

Portal Solutions is a Microsoft Gold Partner in Content and Collaboration and has been selected to participate in the SharePoint Microsoft early adopter program for the last three releases of SharePoint. At Portal Solutions, our mission is to deliver solutions that people love to use.


Web Site: http://www.portalsolutions.net


CoSign by ARXCoSign by ARX

CoSign by ARX is the most widely-used proper digital signature solution with millions of signers at security-minded businesses, governments and cloud services worldwide. Available as a server- or cloud-based solution, CoSign is the only standard digital signature solution seamlessly integrated with a wide variety of DM/ECM/workflow solutions, including SharePoint, OpenText, Oracle, Alfresco, K2 and Nintex. Users can digitally sign their documents anywhere anytime using any device from within major content-authoring applications/file types including Word, Excel, Outlook, InfoPath and PDF. By affordably streamlining their signature-dependent processes, our customers have significantly reduced costs, shortened process times, and increased their efficiency, while improving governance, security and control.


Web Site: http://www.arx.com


Microsoft Speakers:


Ira Fuchs


Ira Fuchs,  SharePoint Technical Specialist at Microsoft and Author 


Ira Fuchs is a Microsoft SharePoint Technical Specialist working out of the New York Metropolitan District. He has assisted some of Microsoft’s largest financial services organizations deploy and exploit the full set of features and capabilities of the SharePoint platform. He has written numerous white papers on BizTalk Server, InfoPath and SharePoint and is the author of the book “Enterprise Application Development in SharePoint 2010 – Creating an End-to-End Application without Code”.






Invited SharePoint Community Speakers:




Joel Oleson


Joel Oleson

Joel has played a pivotal role in the success of early days of Microsoft SharePoint as the first full time employee hired in IT to deploy and manage what would become SharePoint at Microsoft. In 2003 he managed global collaboration team at Microsoft which included file shares, personal storage, and the SharePoint platform. For the SharePoint 2007 release he design the first beta version of SharePoint in the cloud. As a Senior Product Manager on the SharePoint team, he managed the IT audience and played an important technical voice for the SharePoint 2007 release. After his time at Microsoft he spent a few years speaking, writing, and providing guidance to the global community. Launching the IT Pro channel on NothingButSharePoint.com, SharePoint Yammer community http://yammer.com/spyam, and co-founder of SharingthePoint.org.



His passion for community building and social networking has launched SharePoint User Group communities in Jordan, Kenya, Malaysia, Philippines, Tunisia, Dubai, India, Egypt, Macedonia, El Salvador, Uruguay, Georgia, Armenia and many more. Some of his travels are captured in his writings at travelingepic.com. Joel is currently the Managing Director of Salient6 a SharePoint Consulting agency in Bellevue Washington and lives in Salt Lake City, UT.




Joel has been recognized as the most popular SharePoint blogger with more than 20,000 votes from the community, and recognized as #1 Online SharePoint Influencer in a study in Forbes. You can read his popular SharePoint blog at SharePointJoel.com.

twitter16 @joeloleson



Robert Bogue


Robert Bogue, MVP

Robert Bogue is a thought leader on all things SharePoint and an engaging speaker who speaks at events around the world on SharePoint. Rob has been awarded the Microsoft MVP designation nine times, and earned recognition as a Microsoft Patterns and Practices Champion. Rob holds certifications from Microsoft: MCPD, MCITP, MCTS, MCSA: Security, MCSE as well as CompTia: A+, Network+, Server+, I-Net+, IT Project+, E-Biz+, CDIA+. Rob also served as a team member for the SharePoint Guidance.  He is the author of 22 books including, “The SharePoint Shepherd’s Guide for End Users-2010” which is also available in a Wiki version as The SharePoint Tutor. Robert is committed to “making the complicated, simple.” Find out more about SharePoint made simple at, http://www.SharePointShepherd.com or follow Rob’s blog at http://www.ThorProjects.com/blog/. You can also email Rob at Rob.Bogue@ThorProjects.com.

twitter16 @robbogue




Sarah Haase


Sarah Haase

Sarah Haase is an information architect and corporate librarian with more than 15 years of knowledge management, technical writing, and business process re-engineering experience. From building wikis and other online knowledge-bases to supporting content management system implementations, Sarah has focused on using technology to enable efficient information storage/retrieval. In her current role as a Collaboration & Search Engineer, Sarah relies on SharePoint to drive online collaboration and optimize business processes. To date, these efforts have netted more than $750,000 in annual cost savings. Sarah’s Blog: http://sarahlhaase.wordpress.com

twitter16 @sarahhaase


Brian Culver


Brian Culver, MCM


Brian Culver is a SharePoint Solutions Architect for Expert Point Solutions in Houston, Texas. Brian is a Microsoft Certified Master (MCM) in SharePoint 2007 and a Microsoft Certified Professional Developer (MCPD). He has worked in the Information Technology industry for since 1998 and he has been working with SharePoint since 2005. His deep expertise includes SharePoint, ASP.Net, SQL Server and Project Server. He has been involved in many large SharePoint implementations including Internet and Intranet sites, Partner Portals, Enterprise Content Management and Governance, and much custom application integration and development.


twitter16 @spbrianculver


Benjamin Niaulin


Benjamin Niaulin, MVP MCT


Benjamin Niaulin works as a SharePoint Specialist at GSoft, a Montreal-based software development firm specialized in Microsoft technologies. Passionate about SharePoint, Benjamin has been helping people around the globe reaching their goals by simplifying SharePoint solutions. With his Microsoft Certified Trainer certification and over 5 years of Training and Speaking experience, he has acquired the skills needed to help everyone understand and use SharePoint.


twitter16 @bniaulin




Susan Hanley


Susan Hanley, Author


Susan Hanley is a recognized expert in knowledge management and the design, development and implementation of successful portal solutions, with a specialization in Microsoft SharePoint. Her areas of expertise include information architecture, user adoption, governance and business value metrics. Sue’s client list includes many of the Fortune 500 along with some of the world’s leading academic, professional services, and not-for-profit organizations. Immediately prior to establishing her own firm, Sue led the Portal practice for Dell Professional Services. Sue is the co-author of “Essential SharePoint 2007”, “Essential SharePoint 2010” and “Essential SharePoint 2013”. She writes the Essential SharePoint blog for NetworkWorld.com.


twitter16 @susanhanley




Eric Riz


Eric Riz, MVP Author

Eric is the Executive Vice President of Concatenate, Inc. a software firm focused on maximizing SharePoint through product innovation and systems integration based in Toronto, Canada. He has worked with many Fortune 500 companies on their business adoption, change management and deployment strategies to ensure they maximize the benefits of Microsoft technologies and successfully implement SharePoint-based solutions. A thought-leader in the SharePoint business space, Eric is a sought after speaker, strategist and author of SharePoint for Decision Makers. He has developed and facilitated management and technology sessions through-out North America and addressed conferences around the world. You can follow Eric on Twitter @rizinsights and read his latest articles on www.ericriz.com.

twitter16 @rizinsights




Rob Windsor


Rob Windsor, MVP Author

Rob Windsor is a Lead SharePoint Consultant with Portal Solutions – a Microsoft Gold Partner based in DC and Boston. He has twenty years experience developing rich-client and web applications with Delphi, VB, C# and VB.NET and is currently spending a majority of his time working with SharePoint. Rob is a regular speaker at conferences, code camps, and user groups across North America and Europe. He regularly contributes articles and videos to MSDN, TechNet, and the Pluralsight On-Demand library and is the co-author of “Professional Visual Basic 2010 and .NET 4” for Wrox. Rob is the founder and past-president of the North Toronto .NET User Group and has been recognized as a Microsoft Most Valuable Professional for his involvement in the developer community.

twitter16 @robwindsor




Mark Rackley


Mark Rackley, Solutions Architect


Mark Rackley is a Solutions Architect for Summit 7 Systems with more than 17 years of experience designing and developing software solutions. Mark’s daily responsibilities include forging the direction of solution architecture and development projects for clients while providing the best solutions for clients’ unique problems. As a globally recognized SharePoint geek, Mark is an active blogger, presenter, author (and bacon aficionado) who is eager to lend his real-world knowledge of SharePoint to all who need it. In addition to speaking at various SharePoint conferences, Mark is the organizer of SharePoint Saturday Ozarks and can be found speaking at as many Saturday events as his professional and family life will allow. Mark engages his audiences with humor, real world stories from the trenches, and practical solutions. For more information follow Mark on Twitter at @mrackley or read his blog at www.SharePointHillbilly.com


twitter16 @mrackley




Chris McNulty


Chris McNulty, MVP Author

Chris McNulty is CTO-SharePoint at Dell Software, where he oversees the strategic product direction of the SharePoint business. Chris is a Microsoft SharePoint MVP, Microsoft Certified Technology Specialist (MCTS), Microsoft Certified Systems Engineer (MCSE), and a member of the Microsoft Solutions Advocate and MVTSP programs. A frequent speaker at events around the world , Chris is the author of “SharePoint 2013 Consultant’s Handbook ,” and many other titles. He also blogs at http://www.chrismcnulty.net/blog and http://www.sharepointforall.com.



Prior to Dell, Chris led the SharePoint consulting practice at KMA, a New England-based Microsoft Gold Partner. He holds an MBA in investment management from the Carroll School of Management at Boston College, and has more than 20 years of experience in financial services technology with John Hancock, State Street, GMO, and Santander.


twitter16 @cmcnulty2000



SharePoint Fest NYC 2014, Session Abstracts

Tracks: ECM  Power User  Workflow  Search  BI  Social  Special Topics  Dev  Admin  Keynote

ECM 203 – Yes Virginia, you can use Content Types…


Sarah Haase – Invited Speaker


Ever wonder what practical solutions you can build using SharePoint content types? This “couch-to-content type” session will give you everything you need to build (and use) content type-based solutions. We’ll define what content types are and how they’re constructed. Then we’ll walk through several use cases and build a real-life business automation solution that incorporates content types. You’ll get practical advice and how-to tips that will help you become a content type hero!


BI 103 – Business Intelligence in SharePoint 2013: Empowering users to change their world


Jason Himmelstein – Invited Speaker


Starting in May 2010, with SQL Server 2008 R2, Microsoft began talking more and more about “Personal BI”. The focus of this discussion was a paradigm shift moving business intelligence from being something a few BI professionals do with a data warehouse to a practice done by Information Workers every day in familiar tools like Microsoft Excel and SharePoint. Over the course of this session we will show you the improvements that Microsoft has made in the 2013 stack to take this new focus from being a “nice idea” to a truly powerful reality. We will explore the improvements made to Excel, PowerPivot & Power View, PowerQuery, PowerMap & Reporting Services. We will explain the underlying technology that makes the new features possible and walk through demos of some of the shinier toys. At the end of the session you will walk away with a better understanding of what is new in 2013 for business intelligence and an extreme desire to build reusable data model that will undoubtedly bring real value to your business.

PWR 103 – Cool Dashboards, Charts and Visualizations you can Build


 Benjamin Niaulin, MVP – ShareGate


Enough already with needing to be a developer or some kind of super IT person to build interesting and cool data visualizations.

This session helps you, as a Power User; build interesting dashboards, charts, animations, data visualizations, KPI etc. with the new SharePoint 2013 Business Intelligence features. Let’s explore things like Power View, Power Pivot, Power BI and other cool ways to get the job done.


Don’t be afraid to step into this world and show off some new skills after you leave the session packed with demos.



PWR 202 – Building Contoso Electronics – Understanding Cross-Site Publishing


 Benjamin Niaulin, MVP – ShareGate


This session will explore the new SharePoint 2013 Features like the Product Catalog, Cross Site Publishing and Search 2013 to build Contoso Electronics.

Though it will be focused on building a product-centric site, everything that will be covered can be used in more collaborative scenarios or extranets.
Cross-Site Publishing allows you to curate content in one place and display it using Search somewhere else, anywhere. There are many tools both new and upgraded within SharePoint that help us make this possible.

In this session will look at all of this:
-What’s new with Search 2013
-Building a Product Catalog not for products but for content
-Integrating Managed Metadata Navigation to your site
-Content Search Web Part
-Refinement Web Part
-Display Template
and even an introduction to the new features in the Design Manager to make the branding possible.


Be sure to attend this session full of demos and files you will be able to use right away to build your own site in SharePoint 2013 using Cross-Site Publishing.


SPT 102 – Escaping the land of confusion: How to create effective business process solutions in SharePoint


Sarah Haase – Invited Speaker


Are you caught in an infinite loop of overgrown, outdated processes? Are your end-users stuck in a rut, copying data between an endless string of Excel spreadsheets? If so, this is the conference session for you! We’ll explore common process engineering methodologies, outline the “universal truths” that will help you relate to your business users and expose the “forgotten layer of content management” that exists at most organizations. Then it’s GO TIME! We’ll outline a formula for finding your alpha project, provide a streamlined storyboarding/requirements gathering process and show you how to incorporate ROI valuations into your project timeline. You will leave this session with a “couch-to-success” plan for building effective business process solutions.



SPT202 – Is SharePoint on Your Annual Review?


Eric Riz, MVP – Invited Speaker


Organizations spend a great deal of time, money and effort evaluating their staff each year. While this is critical to the long term growth of the individual, and the company, there is rarely a measurement done on the effective use of software at the individual level. Now is the time for companies who have deployed, or are deploying SharePoint, to use the evaluation cycle as a method to increase adoption and control change management. With the right strategy, your organization can empower each employee and build a better working environment with SharePoint at the forefront.

This session will discuss your corporate strategy and tune it towards empowered SharePoint users. At the center of the discussion will be:
• Why a business case aligned with your strategy and business objectives is critical to your success
• How SharePoint can become a quantitative measure of your progress that can be re-evaluated each year
• Tips for building senior stakeholder engagement to improve user adoption
• Rapid and cost effective empowerment, governance and adoption best practices for SharePoint


SPT204 – Enterprise Mobile SharePoint Revolution


Joel Oleson, Invited Speaker


Microsoft’s mobile device and tablet strategy are only the beginning. You can’t begin to understand the mobile world without looking at the enterprise bring your own (BYOD) strategy. Touch is revolutionizing our interfaces, and you can’t develop to a minimum resolution size. The world of design has dramatically changed with Responsive Web Design and Adaptive strategies. In this session we’ll look at the best and the worst of mobile web design. In addition, you’ll come away with a good understanding of what to do for your SharePoint 2010 and SharePoint 2013 mobile device strategy.


SOC 102 – Guidance for Your Yammer Enterprise Social Journey


Joel Olsen, Invited Speaker


So much to think about. In this session we’ll break it down. SharePoint 2013, Yammer and Office 365 product families bring new capabilities for content sharing, finding, organizing, and authoring. They also create new challenges. The move to the cloud and the integration of SharePoint with the enterprise social network with yammer, and have made this release so profound and disruptive to the business. In this session we’ll dig into planning and strategy for social architectures around both business process and the technologies to help ensure compliance and success. Social enterprise technology is transformative and will lead to more agile business when used correctly, but a disaster and chaos when not used properly.

DEV 202 – Integrating SharePoint 2010/2013 and Visual Studio Lightswitch


Rob Windsor, MVP – Invited Speaker


Visual Studio LightSwitch is a tool that’s designed to let power users build data-centric business applications for the desktop and cloud. The tooling takes care of code generation, data access and common infrastructure needs, allowing the application builder to focus on business logic. If enhanced functionality is required, developers can extend the application with custom .NET code. In terms of data access, LightSwitch applications can use many data sources, including SharePoint 2010 or 2013. In this class, you’ll see how to build client, Web, and mobile LightSwitch applications that use data from SharePoint. You’ll also see how you can use LightSwitch to build SharePoint 2013 Apps.


DEV 101 – SharePoint 2010/2013 for ASP.NET Developers


Rob Windsor, MVP – Invited Speaker


SharePoint is an awesome tool. It allows you to build web sites, manage lists of data, collaborate on documents, and so much more – all done through a simple, easy to use, web interface. Even better, SharePoint is built on top of ASP.NET. So, when the platform doesn’t have the functionality you need, you can extend it using the tools in Visual Studio and the SharePoint developer APIs. Unfortunately it’s not all wine and roses. In addition to your ASP.NET development experience you’ll need to learn SharePoint specific concepts, practices and terminology. This session is covers the SharePoint architecture, developer tools, APIs, and the different packaging and deployment models. Its goal is to give you enough to get started developing on the SharePoint platform while laying the foundation for further learning on the subject.



DEV 102 – Lazy Client Side Dev – Let the Plugins Do the HeavyLifting


Mark Rackley – Invited Speaker


One of the bright spots for Client Side Development is the large number of options of plugin libraries that can bring your Client Side Applications to the next level in SharePoint and give the users the visuals and usability they crave. Critical knowledge for the modern SharePoint Developer is to know about various plugin options that are “SharePoint Friendly.”

You will learn:

  • Several powerful Client Side Libraries that work will with SharePoint
  • Tips for choosing the write library for their needs
  • To understand the options for storing data as objects in JavaScript in a manner that various libraries need



DEV 103 – How to Develop and Debug Client Side Code in SharePoint


Mark Rackley – Invited Speaker


Client Side Development is officially an essential skill for all SharePoint developers, however with the lack of traditional compilers and debugging processes, many developers quickly grow frustrated and resent the Client Side Development experience. There is hope though, utilizing a growing number of development tools and resources, client side developers can create astonishingly usable and functional applications that before would have required Visual Studio and solution deployment. In this session developers and those familiar with JavaScript will learn how to get started writing feature rich client side applications in SharePoint without the need to open Visual Studio or deploy any features or solutions to your farm. Whether you are using SharePoint 2010, 2013, on premise or in the cloud, this session will enable developers and experienced designers to add value to their SharePoint deployments.

You will learn:

  • Do’s and don’ts for being an effective Client Side Developer
  • Simple tricks that make developing and debugging JavaScript easier
  • An introduction to tools and plugins that can help bring JavaScript development closer to traditional managed code development



DEV 105 – iOS Development with SharePoint using Xamarin


Becky Isserman, Invited Speaker


iOS development was introduced in SharePoint 2013 as being obtainable, but there is not a lot of documentation into the process for developing solutions with SharePoint. In this session we will discuss what you need to work with to build applications for apple products on top of Office 365. We will discuss the challenges that claims based authentication presents when building iOS applications. We will build applications primarily using C# and the Xamarin.iOS. In the end developers will leave with a basic understanding on how to build an application to access list data from Office 365.



DEV 204 – Office 365 Development: Sandbox Solutions vs. Apps


Becky Isserman, Invited Speaker


In this session we will go through an epic knockdown between Sandbox solutions that are considered deprecated vs. the new app model in Office 365. We will discuss the differences between Sandbox applications versus applications built in the new app model. Some things that will be included will be deploying solutions, javascript, multi-select custom actions, and list instances. In the end the attendees will judge which solution wins overall.



SIA 202 – Converting an Email Culture to a SharePoint Culture


Rob Bogue, MVP – Invited Speaker 


E-mail is pervasive. Despite the social media pundits claiming that e-mail is dead, it still overflows mailboxes and inundates everyone in the organization. In this session, we’ll illuminate a path from e-mail addiction to a healthy relationship with e-mail. Along the way, we’ll talk about what’s wrong with the obsession with e-mail, the tools that we have to move the organization down the path of recovery, and what gets in the way.

  •   Identify how e-mail is an addiction for your organization
  •   Remove barriers to SharePoint adoption
  •   Create a structure for change in your organization

SIA 103 – Top 10 Non-SharePoint Technical Mistakes that can Doom your Implementation


Rob Bogue, MVP – Invited Speaker 


Every company has some level of employee change and turnover. The question is how do I manage the graceful removal or modification of user information from SharePoint? If everything is perfectly aligned SharePoint will automatically process and delete the user account, permissions, profile, and MySite for users that are deleted from Active Directory. Updates to user information is also automatic in many cases. But most SharePoint installations don’t have all the necessary components aligned for automated removal of old users and some profile properties refuse to update. Even when everything works as designed you are still left with a problem of orphaned metadata references for documents and items created or modified by the deleted user. How can I manage a user base and still maintain historical metadata?
In this session we will examine the underlying processes controlling user accounts, permissions, profiles and MySites and how they interact. Along the way we’ll recommend Best Practices for managing users, their profiles, and MySites in a SharePoint environment.

OFF 104 – Mail enhancements for Office 365


Chris McNulty – Invited Speaker


SharePoint-based services on premises and Office 365 provide a strong repository for content centralization and a single version of the truth. All too often, the speed and ubiquity of Exchange-centric messaging make it too easy to create and send multiple copies of documents to your team, which go immediately out of date. But Exchange on Office 365 has new integration with SharePoint that you may not have seen. Come to this session and you’ll learn to create Site Mailboxes, eDiscovery & Data Loss Prevention, and Yammer email integration.

OFF 203 – Free to Be Me and Me – Multiple Identity Disorder and Hybrid Office 365


Chris McNulty – Invited Speaker

Office 365 offers a unified login experience across its cloud-based services – Exchange, Sharepoint and Lync. However, few organizations are prepared to move entirely to cloud-only identity as they maintain hybrid workloads with on premises systems.. Microsoft has offered several different approaches to synchronize or migrate on premises Active Directory with ADFS, Azure ACS, AD on Azure IaaS and more. And most users also need to coordinate logins with other cloud services to provide, ideally, single sign on with proper security. We’ll review best practices in AD migration and synchronization, and how to apply these techniques in your hybrid Office 365 environment.






Jacob K. Javits Convention Center of New York
655 West 34th Street
New York, NY 10001
Tel: 212 216-2000
Fax: 212 216-2588





ICFF International Contempory Furniture Fair

The 26th annual International Contemporary Furniture Fair, North America’s platform for global design, will map the newest frontier of what’s best and what’s next at New York City’s Jacob K. Javits Convention Center, May 17-20, 2014.


Trade – Saturday, May 17 and Sunday, May 18 – 10:00 a.m.-5:00 p.m.
Trade and General Public – Monday, May 19 – 10:00 a.m.-6:00 p.m.
Trade and General Public – Tuesday, May 20 – 10:00 a.m.-4:00 p.m.

Jacob K. Javits Convention Center – (11th Avenue at 38th Street) – New York CityFor the four-day duration of the Fair, 165,000 net square feet (15,300 net square meters) of the Javits Center will be abuzz with more than 29,500 interior designers, architects, retailers, designers, manufacturers, representatives, distributors, and developers. On Tuesday, May 20, the ICFF opens its doors to the general public, as well.More than 500 exhibitors from all points of the globe will display contemporary furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, and kitchen and bath for residential and commercial interiors. This remarkable throng of exhibitors creates an unparalleled opportunity to view a broad yet highly focused selection of the world’s finest, most innovative, and original avant-garde home and contract products side-by-side, under one roof.The ICFF hosts representatives from Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Egypt, El Salvador, France, Germany, Guatemala, Italy, Japan, Lebanon, Lithuania, Mexico, Netherlands, Norway, Philippines, Portugal, Scotland, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, U.S., United Kingdom, and Venezuela.Making their yearly pilgrimage to the celebrated design hub will be contingents from Austrian Federal Economic Chamber, British European Design Group (BEDG), Center for International Trade Expositions and Missions (CITEM, Philippines), Ceramic Tiles of Italy, Furniture New York, The Furniture Society (U.S.), Inside Norway, Interiors from Spain, JETRO (Japan External Trade Organization), and Portugal Brands.


Here are the facts – 165,000 Net Square Feet (15,300 Net Square Meters)

570 Exhibitors –

230 First Time
297 U.S.
273 Non-U.S.

11 Categories – Furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, kitchen and bath, fabricators

33 Countries – Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Czech Republic, Denmark, Egypt, El Salvador, France, Germany, Guatemala, Italy, Japan, Lebanon, Lithuania, Mexico, Netherlands, Norway, Philippines, Portugal, Scotland, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, U.S., United Kingdom, Venezuela

10 Contingents – Austrian Federal Economic Chamber, British European Design Group (BEDG), Center for International Trade Expositions and Missions (CITEM, Philippines), Ceramic Tiles of Italy, Furniture New York, The Furniture Society (U.S.), Inside Norway, Interiors from Spain, JETRO (Japan External Trade Organization), Portugal Brands

11 Special Features – ICFF Talks, ICFF Studio, Schools, designboom mart, ICFF Editors Awards, Textiles*, Jasper Morrison: The Good Life*, ASID at the ICFF*, ICFF Opening Night Party at The Museum of Modern Art, Bergdorf Goodman, ICFF Public Day

* New 2014 – 29,642 Attendees – Interior designers, architects, retailers, developers, facility managers, wholesalers, store design professionals, hotel and restaurant designers, manufacturers

ICFF – Floor Plan

ICFF – Exhibit Appointed Contractor Form – EAC

ICFF – Important Dates




Listed below are the specific departments and their Direct Dial phone numbers. While most of the questions you may have about your participation at the ICFF should be directed to the Operations Department, the departments and functions listed below are the exceptions, and you should call them directly with any inquiries at the phone number listed.


On-Line Directory listing Karla Frisenda (914) 421-3290 kfrisenda@glmmarkets.com

Display Construction & Shipping Inquiries Operations (914) 421-3261

Exhibitor Badges customerrelations@glmmarkets.com (800) 272-7469 or (212) 204-1060

Payment of Booth Space The ICFF Team (914) 421-3239

Public Relations & Marketing Tobin and Tucker (212) 879-5776 icff@tobinandtucker.com

CHILDREN UNDER 18 YEARS OF AGE WILL ABSOLUTELY BE PROHIBITED DURING THE SET-UP AND DISMANTLING OF THE FAIR. THERE WILL BE NO EXCEPTIONS TO THIS RULE.  Exhibitors may set up beginning on Wednesday, May 14 after the receipt of their freight. Please refer to the Targeted Floor Plan for your delivery time.

Set up hours are:

Wednesday May 14 8:00 am – 5:00 pm
Thursday May 15 8:00 am – 5:00 pm
Friday May 16 8:00 am – 5:00 pm

All exhibitors must vacate the premises by 5:00 pm on Friday in order to facilitate the cleaning of the aisles and the laying of the aisle carpet.

All exhibits must be open and ready for business by the official open hour each day and remain fully staffed until closing time. The ICFF hours are:
Saturday May 17 10:00 am-5:00 pm Trade only
Sunday May 18 10:00 am-5:00 pm Trade only
Monday May 19 10:00 am-6:00 pm Trade only
Tuesday May 20 10:00 am-4:00 pm Trade and Public
Exhibitors will be admitted starting at 8:00 am each day and may stay until one-half hour after the Fair closes each evening. Any exhibitor wishing to conduct a meeting should contact the ICFF Team about the use of one of the meeting rooms available at the JKJCC.

The Jacob K. Javits Convention Center of New York (“JKJCC”) is located at 655 W. 34th Street, New York, NY 10001, between 34th and 39th Streets and 11th and 12th Avenues. The ICFF will be held in Halls 1A-1D from May 17-20, 2014. SURTEX, a trade show for surface design, will occupy Hall 3A from May 18-20, 2014. The signature mix™ marketplace will occupy Halls 3B-3E from May 18-21, 2014. Please call (800) 272-7469; (212) 204-1060 if you require special accessibility or arrangements during the ICFF.

We will maintain a fully staffed office at the JKJCC in Room 1A02 located directly adjacent to the entrance to Exhibit Hall 1A.

Please be sure to fill out our SHOW SITE CONTACT FORM to allow us to contact your representative in New York in the event of an emergency. This information will be kept confidential.

Choose the Best Tradeshow Lead Retrieval

How to Choose the Best Tradeshow Lead Retrieval Device for Your Needs


I recently attended a meeting for exhibitors held by a large show organizer about six weeks before their event. The purpose was to give representatives from exhibiting companies a chance to hear presentations from experts on image, social media and tradeshow marketing. They also got live access to vendors of whom they could ask questions and place orders and I was there as the lead retrieval vendor.


After a morning of presentations, there was a lovely sit-down lunch where I had the chance to speak with some exhibitors for the first time. One of them asked a very reasonable question: “What is your most popular lead retrieval device?” Without skipping a beat, I responded, “The cheapest.”


It’s true. Despite offering a variety of devices with an array of features to meet a plethora of needs, the leading seller is always the cheapest. And it doesn’t matter which device happens to be the cheapest on that particular order form, that’s the one that will sell the most.


Please allow me to step up on my soapbox for a moment. Lead retrieval is not “one size fits all” and no one has, at any price, created a be-all, end-all solution. For example, a device that works brilliantly in one booth may be completely inappropriate for another. That same device may even work well in two very different booths, but for very different reasons. Trust me, it’s not a simple equation, but all too often, I hear this:


•    “We’ll just get the lead retrieval device that provides a paper printout, it’s cheaper.”


•    “We don’t need to qualify our leads electronically. We’ll sort the leads later, it’s cheaper.”


•    “We’ll just get one lead retrieval unit. Sure our booth is 60′ x 60′, but our sales people can walk to scan a badge. It’s cheaper.”


See a theme here? Everyone is trying to contain costs. So much so that even show organizers consider the price their exhibitors will pay when choosing vendors. But all too frequently, they choose the cheapest option rather than the one that will deliver the most effective results. The irony here is that while the most effective one may cost a little more, it often saves money and provides increased business opportunities in the long run. Now I’m not saying the most expensive option is always better. It’s not. But the least expensive may not be either.


When choosing a lead retrieval solution, here are a few things to consider:


1.    Booth size and layout. Will booth staff be able to capture a lead without a long or awkward a walk? The size and layout of your booth may be a significant factor in the type and number of capture stations you require.


2.    Number of leads you expect to capture. This one can be deceptive. More leads do not necessarily mean more devices. But, if you can reasonably expect 1,000 leads during a two-day event, then you better have the bandwidth to handle that volume.


3.    Number of booth staff. The last thing you want is to have staff crowded around a single lead capturing device rather than engaging prospects.


4.    Experience of booth staff. By this I do not mean how experienced they are in their regular positions, but rather how experienced they are with engaging and qualifying prospects in a busy booth. The less experience present, the easier the process must be if you want them to be efficient and capture as many qualified leads as possible.


5.    Event culture. Is this the type of show where most of the activity takes place during show hours or are there many “social” off-hour events where engagement occurs? Make sure you choose a solution that works when and where you need it.


6.    Resources available after the show. This is often forgotten. You’ve been to the show, you’ve collected tons of leads, and now you’re back in the office. You’re probably pretty exhausted too. What kind of physical and technical resources do you have available to sort through and follow-up with your hard-earned sales leads?


These are the types of considerations to keep in mind when assessing your lead retrieval needs. There are solutions available to address all of these factors, but as I said before, there is no “one size fits all” solution. However, by assessing your needs and resources and then prioritizing them, you will be able to identify which features are crucial for your situation and which are not.


One more warning: Now that I’ve (hopefully) convinced you to not automatically default to the cheapest solution, don’t think that the most expensive one with all its bells and whistles is the answer either. It may be, but over-purchasing is just as large of a sin as under-purchasing. Choose wisely, young Jedis. And keep track of the pros and cons of each solution as you go along. Though you may have a few bumps along the way, ultimately you will find the solution that works best for you.


April 5, 2013


by Siobhan Connellan
Siobhan Connellan is senior manager of exhibitor operations at Experient
Original Article: Trade Show News Network


6 tactics to increase the effectiveness of your lead follow-up
  1. Regardless of whether you are using an electronic lead management system, have your own lead form for capturing specific information. When you create the form, get your sales organization (who will be using it) to review it prior to giving it to them to use at the show. Get early buy-in.
  2. Train your staff how to capture information in the interview process. What information should they be seeking that will be beneficial to follow-up?
  3. Discipline your staff to categorize your leads – “A”, “B”, “C” as they are generated, and review them each night for completeness.
  4. Create a system to manage the leads. When the show ends how do they get fulfilled, who is responsible for the transmittal letter, the lead management reporting? When and to whom does the sales force report their results? When and to whom are the results reported?
  5. Prepare your lead follow/fulfillment before leaving for the show. If you are sending a letter along with literature, prepare and store it so all you have to do is text merge your leads into your word processor. Most exhibitors go to shows to accelerate the sales cycle. In order to accomplish this goal, a well thought out lead management systems needs to be in place
  6. Make your follow-up timely – time your follow-up so it arrives the week after the show’s attendees get back to their offices so that they have time to clear their desks of work that was generated while they were at the show. They will then have time to give your proposal consideration.
Start Following Up On Leads BEFORE The Show Starts!
To efficiently follow up your leads it is important to make preparations to follow them up before you leave for the show.
Before leaving for the show:
  • Write (and, if not personalized, even print) the follow-up letter
  • Prepare the follow-up packets — be sure to have a stockpile of any brochures you may need
  • If you’re going to promise to send anything after the show, be sure to have it already back in the office
  • Create the lead management forms
  • Identify the person responsible for lead management
By preparing before the show starts, you can fulfill your leads without delay once you return from the show.
Measuring Results
Once you return from a trade show it is important to measure the success of the trade show. This information can be used to report to management the effectiveness of the show and to improve exhibit performance for future shows. Success can be measured by the return on objectives set, and also by the return on investment. The following worksheets can help you to evaluate your company’s performance at all your trade shows.

From ExhibitorCentral

2nd Smaller NY Comic Con

New York Comic Con producers plan smaller show just for comics

The company behind New York Comic Con is creating a convention in New York for, well… comics. ReedPop, which runs not only NYCC but also the Chicago Comic & Entertainment Expo and the PAX gaming convention, has announced a purely comics-focused new event known as “Special Edition: NYC.” Held on June 14th and 15th in Manhattan, it’s meant to be a gathering for comic book fans, artists, writers, and collectors. ReedPop VP Lance Fensterman describes it as an “intimate destination” in contrast to NYCC, which had over 130,000 attendees in 2014.

As an events management company, ReedPop will always have an incentive to test new gatherings. The fact that it’s launching Special Edition now, though, speaks to the growth and evolution of existing comic conventions beyond comic books and towards general pop culture. Events like NYCC and the unaffiliated San Diego Comic Con draw thousands of dedicated comic book fans, but they’re often there to get some hard-earned kudos for cosplay outfits, see panels held by big-name authors, filmmakers, and TV stars, or catch previews of next year’s movies. The show floor has plenty of collectors or artists selling commissioned work, but it can also be a free-for-all of booths showing off video games and TV shows.

The Special Edition event is lower-profile and focused exclusively on comics and graphic novels; among other things, it’s meant to be a place where fans can meet authors in a less hectic environment. The guests announced so far have won both dedicated followings and critical praise, but they aren’t household names. Artist Alex Maleev won an Eisner award for his work on Daredevil, and Brian Wood wrote and helped illustrate DMZ, which launched to critical acclaim in 2005. The list also includes illustrator Frank Cho and Greg Pak, who currently writes DC’s Batman / Superman and Action Comics series.

From TheVerge:  By Adi Robertson on


ReedPOP Plans “Pure Comic-Focused” Show for NYC in June

ReedPOP, producers of C2E2 and New York Comic Con, will bring another comic convention to New York City this June, CBR News has confirmed. The two-day “Special Edition: NYC” is scheduled for the Javits Center on June 14 and June 15, and ReedPOP global vice president Lance Fensterman calls it a “pure comic-focused show,” in contrast to the more wide-ranging NYCC.

“It’s really about creators, artists, dealers and some publishers,” Fensterman told CBR. “We’re trying to keep it really pure to comics, [with] a little bit of kind of an indie bent to it. Just something for that pure comic fan, and something for the creator community.”

Special Edition: NYC will be held in Javits Center North, the same location as NYCC’s Artist Alley for the past two years, along with a couple of nearby panel rooms hosting programming. Capacity will be somewhere between 10,000 and 15,000 people a day, according to Fensterman. (Last October’s reported New York Comic Con attendance was more than 130,000 over four days.)

It was the unique experience offered by NYCC’s Artist Alley — where it’s been separate from the busy main convention floor, in a space that offers natural light and high ceilings — that inspired Special Edition: NYC.

“After every show we do, we do really in-depth research, and with artists, exhibitors, fans, professionals, where they give extremely detailed feedback about how the show was for them — about 40 or 50 questions,” Fensterman said. “Across the board, from both artists and fans, Artist Alley was the single highest-rated component of the show. The satisfaction numbers were crazy, crazy high. If they were that satisfied with it, maybe they want more. From there, it wasn’t much of a leap to think of that as a standalone event, because of the way it felt.”

Fensterman said the new event is in part a response to criticism that the focus of major comic book conventions has strayed away from comic books themselves.

“We started as a pure comics event,” he said. “That’s what New York Comic Con was, and it’s grown and grown. We felt having something that was still consistently focused on and serving that core comic fan and community was true to our vision when we started this whole game.”

An official Special Edition: NYC announcement should be coming in the next couple of weeks, Fensterman said, including ticket sales and guest announcements. This year’s New York Comic Con will be held four months after Special Edition: NYC, from Oct. 9-Oct. 12.



National Stationary Show

Show Hours

Sunday-Tuesday, 5/18-5/20:    10:00am – 6:00pm

Wednesday, 5/21:                     10:00am – 1:00pm

Now in its 68th year, the National Stationery Show® is the world’s most comprehensive marketplace for greeting cards, stationery and related lifestyle products. No other trade fair in the U.S. matches the depth and caliber of stationery selection at the NSS—or serves as the launching pad for so many young, creative businesses each year.




Some 900 designers and manufacturers come to New York each year to exhibit at the NSS, a gorgeous, design-driven show with a product mix that includes:



greeting cards • custom invitations • giftwrap/ribbon • stationery • specialty party supplies • paper tableware • bridal accessories • customized/personalized products • in-store printing equipment • decorative home office products • luxury leather goods • writing instruments • paper-crafting supplies • frames • journals • calendars • specialty giftware • scrapbooking • back-to-school




The signature mix™ marketplace will draw a projected 12,000 diverse buyers from all 50 states and 58 countries worldwide, attending to stock their shelves and assess the latest trends. They represent stationery card and gift shops; bookstores; bridal shops; party stores; gourmet grocers; toy stores; pharmacies; attractions, hotel, hospital and airport gift shops; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail-order catalogs. The Show also attracts importers and distributors, licensors, special-event planners and corporate marketers.





The signature mix™ marketplace is the combination of three shows: Gift>it – distinctive gifts. fabulous finds™, the National Stationery Show and Creative & Lifestyle Arts. Together these shows will provide a unique combination of synergistic lifestyle products at a time of year when retailers are refreshing their merchandise and continuing their holiday buying.





Gift>it will feature a selective, diverse assortment of products from among popular leading brands and emerging, young businesses that will complement the offerings in NSS and C&LA. Such products range from decorative objects for the home and office, “kitchen chic,” specialty toys and games, to men’s gifts and gadgets, jewelry and confections.


#fresh is the newest destination at the National Stationery Show. Conceived for buyers hunting for cool, cutting-edge stationery and lifestyle products created by young emerging designers. Click here to learn more about # fresh.




The Creative & Lifestyle Arts (C&LA) show features 150 manufacturers of innovative tools and supplies for a broad range of creative pursuits—from crafting, paper art and card making to woodworking, jewelry making, fine art, needlecrafts and more. Together, C&LA, NSS and Gift>it will deliver unparalleled product synergies and cross-marketing opportunities, attracting some 12,000 owners, buyers, merchandise executives, product developers and designers.




Learn more about The Supply Side, a focused division within the NSS, featuring vendors of production equipment, services and supplies for stationery and gift manufacturers (many of which exhibit at the NSS).





The National Stationery Show is collocated with the Creative & Lifestyle Arts (C&LA) show and the newest addition, Gift>it – distinctive gifts. fabulous finds.™ as well as SURTEX®, and the International Contemporary Furniture Fair® (ICFF®). Your NSS badge admits you to these five shows.


Setup Manual

Beginning in 2013, NSS and GES, an award-winning service contractor – and one which has produced other outstanding GLM events, including ICFF – partnered together to produce the Show. GES – Global Experience Specialists’ – mission is to create the world’s most meaningful and memorable experiences for exhibitors. They understand exhibitors’ needs often change over the course of a show and are committed to addressing your challenges and priorities to ensure a positive and productive show experience.

Click here for access to the 2014 signature mix™ marketplace Setup Manual. 

Click here for access to Stationary Show Order Forms

Official Exposition Title:
National Stationery Show®

Address & Telephone:
1133 Westchester Avenue, Suite N136, White Plains, NY 10604-3547
Tel: (914) 421-3200; Fax: (914) 948-6180

Exhibit Organizer:

Jacob K. Javits Convention Center
11th Avenue at 34th-39th Streets
New York, NY

Presenting The Supply Side division and co-located with SURTEX® on Level 3 and ICFF® on Level 1 and a show that inspires new ideas – Creative & Lifestyle Arts (C&LA).

Next Show:
May 18-21, 2014
New Show Hours:
Sunday, May 18 10:00am – 6:00pm
Monday, May 19 10:00am – 6:00pm
Tuesday, May 20 10:00am – 6:00pm
Wednesday, May 21 10:00am – 1:00pm







Click here to see a short list of National Stationery Show attendees.

Click here to see a short list of The Supply Side attendees.

Profile of Attendees:
NSS attracts a diverse global attendance of 12,000 buyers from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers and distributors.

Anticipated Exhibitor Participation:  800
Anticipated Worldwide Trade Attendees:  12,000
Attending Stores:  8,500
Attending Trade & Consumer Press:  300

Anticipated International Exhibitor Participation:
Australia, Canada, Czech Republic, China, England, Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Mexico, Poland, Sweden, Taiwan, Brazil, France, Argentina

Click here for a list of our International Agents.

Attendee Registration (800) 272-SHOW
Exhibit Sales (914) 421-3250
General Contractor, GES (201) 814-1313






New York Times Travel Show

Show Hours:

  • Friday, February 28 – (Travel Show Professionals Only)

    • 9 AM – 5 PM Travel Industry Conference Sessions
    • 2 PM – 7 PM Exhibition Hall
  • Saturday, March 1 – (General Public and Travel Professionals)

    • 10 AM – 6 PM
  • Sunday, March 2 -(General Public and Travel Professionals)

    • 11 AM – 5 PM


Travel Professionals Information


Travel Professionals


Travel Industry – Trade Day, Friday, February 28


Sponsored by American Express and more than 20 industry associations, The New York Times Travel Show Trade Day, taking place February 28, offers a comprehensive education program designed for travel professionals with insight and unique selling techniques on up-to-date products, services and destination information and trends and the opportunity to visit with over 500 exhibitors in the largest travel trade exhibition in North America.


Exhibition (FREE)


The exhibition features over 500 exhibitors in 15 destination and category pavilions, showcasing destinations, products and services from over 150 countries around the world. Travel professionals will have an exclusive time on Friday in the exhibition to visit with exhibitors, discuss business opportunities and negotiate contracts.


Industry Reception from 5:30 – 7:00pm



Travel Industry Conference 


The Travel Industry Conference at The New York Times Travel Show offers 14 Focus Conferences designed to give travel professionals targeted, in depth information about destinations around the world and many categories of travel. Attending this unique Conference also provides networking opportunities that will increase your knowledge of new products while connecting with industry colleagues. Join travel agents, meeting planners, line agents, home-based agents, agency owners, travel counselors, representatives from hotels and airlines, consortiums, journalists, bloggers and travel and tourism experts in these specialized Conferences…and enjoy lunch and the annual Keynote presentation:



















































Saturday, March 1


11:00AM Experience a blend of traditional and contemporary Japanese festival culture, presented by JAPAN.
11:30AM Great Dane Journeys asks, “What’s on your bucket list?” Come see the Trans Siberian train journey come alive. The Silk Road, Namibia, Laos and Iran!
12:00PM Experience an authentic Chinese Lion Dancer Troupe with a live band, courtesy of the Macau Government Tourist Office.
‘Malaysia Truly Asia’ presented by Tourism Malaysia New York.
1:30PM Experience a blend of traditional and contemporary Japanese festival culture, presented by JAPAN.
2:00PM Experience the beauty and elegance of Indonesian traditional dances.
2:30PM Experience the spiritual sound of the Himalayas, presented by Sonam Adventures.
3:00PM Selena Travel presents a traditional music performance from Mongolia, the Land of the Eternal Blue Sky, and a prize giveaway.
3:30PM ‘Malaysia Truly Asia’ presented by Tourism Malaysia New York.
4:00PM Experience the beauty and elegance of Indonesian traditional dances.



11:15AM Come celebrate the Mayan eco-experience of Sandos Hotels & Resorts and get a chance to win a free stay at one of our Mexico hotels.
11:45AM Meet the best doctors and dentists in Costa Rica and win a medical tourism package courtesy of PROMED Costa Rica.
12:45PM It’s salsa time with “Danza Fiesta,” presented by The Puerto Rico Tourism Company.
1:15PM Quark Expeditions, the leaders in Polar Adventures for over 25 years.
1:45PM Join us for an exciting and fun celebration of Mecian culture, presented by the Mexico Tourism Board.
2:15PM Discover why variety is the spice of life at Oasis. Win one of five all-inclusive stays at our luxury resorts.
2:45PM It’s salsa time with “Danza Fiest,” presented by The Puerto Rico Tourism Company.
3:15PM Learn about traveling all over the world by bicycle and win a prize courtesy of BikeToursDirect.
Gear-up for adventure with great prizes from International Expeditions, specializing in award-winning nature travel for 34 years!



11:00AM Meet SeaWorld Parks & Entertainment’s animal ambassadors and learn important conservation information. SeaWorld inspires millions to celebrate, connect with and care for the natural world.
11:30AM Going to Europe? Tour director, Nicholas Zenobi, direct from Italy, will showcase the highlights and benefits of touring Europe with Globus.
12:00PM Hurtigruten is the alternative to the traditional cruise; scenic voyages of the west coast of Norway; explorer voyages in Antarctica, Greenland, Spitsbergen and Europe.
12:30PM Venice and Istria Experience trip giveaway, presented by Istria Experience, Croatia.
1:00PM Cultureal Folk Tours: Enjoy a demonstration of Turkish and Middle Eastern music and rhythms by Bora Özkök and learn about their influence on Europe.
1:30PM Steve Solosky, the Traveling Professor, presents his Top 10 ways to save money in Europe without sacrificing luxury or comfort.
2:00PM The Hungarian Tourist Office demonstrates the diversity of traditional Hungarian folk culture by presenting the new York Mirage Dance Company.
2:30PM Road Scholar inspires adults to learn, discover and travel. Enter to win a $1,000 gift certificate toward any of our educational travel programs!
3:00PM I LOVE Italy: Discover the wonders of Italy’s history and culture with the president of Nada’s Italy Small Group Tours.
3:30PM Win three different prize getaways, presented by Royal Gulf Tourism, providing exceptional travel services since 1996.
4:00PM Lithuania presents Children’s Chorus “Varpelis” (the Bell). Listen to beautiful voices and Lithuanian national songs.



11:15AM Learn all about what makes Alaska a unique, memorable vacation destination with prize givaways and more, presented by Visit Anchorage.
11:45AM Travel safer with Pick-Pocket Proof Pants™ by Clothing Arts. Discover how they prevent theft, plus givaways and show discounts!
12:15PM Five “musts” you need ot know when booking a safari to Africa presented by Rothschild Safaris.
12:45PM The Maine Office of Tourism presents “Tea with Eleanor,” the legacy of Eleanor Roosevelt, celebrating the 50th Anniversary of Roosevelt Campobello International Park.
Join Essence of Life Retreats and meet natural singer instructor and award-winning voice coach, Claude Stein!
2:15PM Experince Riverhead with overnight prize packages filled with activities ranging from kayaking, wine tasting, fine dining and more!
2:45PM Learn how to get global travel savings exclusively for military veteransand their families, plus prize giveaways, from Veterans Advantage.
3:15PM Visit the southern Vermont towns of Okemo Valley, Mount Snow and Bennington in booth 970 and register to win free vacation packages.
3:45PM Atlantic City nightlife lives for your applause. Experience the glitz, the glamour, the entertainment, and most importantly, the chance to win with “DO AC 2014.”



11:30AM 2014 travel trends with Cruise Planners American Express Travel – Come find out what’s hot!
12:00PM Savor the incomparable flavors of the culinary capital of the Caribbean – Puerto Rico, presented by Puerto Rico Tourism.
12:45PM Have you ever wanted to start your own home-based travel franchise? Let Cruise Planners American EXpress Travel show you how!
1:15PM Bahamas: to be announced
1:45PM A culinary traveler’s guide ot the Hudson River Valley, presented by Dutchess County Tourism.
2:45PM We invite you to taste the ancestral magic of MEZCAL from OAXACA, presented by Mexico Tourism Board.
3:45PM A presentation of Martinique traditional dance, presented by the Martinique Promotion Bureau and the Caribbean Tourism Organization.
4:15PM CHTAEF presents a drawing for a free Caribbean hotel stay, plus charity benefit silent auction for over 150 Caribbean hotel vacations.










Sunday, March 2


11:00AM Lithuania presents the folk dance group, “Viesulas,” (Whirlwind)!
11:30AM Great Dane Journeys asks, “What’s on your bucket list?” Come see the Trans Siberian train journey come alive. The Silk Road, Namibia, Laos and Iran!
12:00PM ‘Malaysia Truly Asia’ presented by Tourism Malaysia New York.
12:30PM Experience the spiritual sound of the Himalayas, presented by Sonam Adventures.
‘Lithuania presents the children’s folk band, “Spindulelis” (Ray of Light)!
1:30PM Experience the beauty and elegance of Indonesian traditioanl dances.
2:30PM ‘Malaysia Truly Asia’ presented by Tourism Malaysia New York.
3:00PM Selena Travel presents a traditional music performance from Mongolia, the Land of the Eternal Blue Sky, and a prize giveaway.



11:15AM Come celebrate the Mayan eco-experience of Sandos Hotels & Resorts and get a chance to win a free stay at one of our Mexico hotels.
11:45AM Meet the best doctors and dentists in Costa Rica and win a medical tourism package courtesy of PROMED Costa Rica.
12:45PM It’s salsa time with “Danza Fiesta,” presented by The Puerto Rico Tourism Company.
1:15PM Quark Expeditions, the leaders in Polar Adventures for over 25 years.
1:45PM Join us for an exciting and fun celebration of Mecian culture, presented by the Mexico Tourism Board.
2:15PM Discover why variety is the spice of life at Oasis. Win one of five all-inclusive stays at our luxury resorts.
2:45PM It’s salsa time with “Danza Fiest,” presented by The Puerto Rico Tourism Company.
3:15PM Learn about traveling all over the world by bicycle and win a prize courtesy of BikeToursDirect.



11:00AM Meet SeaWorld Parks & Entertainment’s animal ambassadors and learn important conservation information. SeaWorld inspires millions to celebrate, connect with and care for the natural world.
12:00PM Hurtigruten is the alternative to the traditional cruise; scenic voyages of the west coast of Norway; explorer voyages in Antarctica, Greenland, Spitsbergen and Europe.
12:30PM Venice and Istria Experience trip giveaway, presented by Istria Experience, Croatia
1:00PM Cultural Folk Tours: Enjoy a demonstration of Turkish and Middle Eastern music and rhythms by Bora Özkök and learn about their influence on Europe.
1:30PM Steve Solosky, the Traveling Professor, presents his Top 10 ways to save money in Europe without sacrificing luxury or comfort.
2:00PM The Hungarian Tourist Office demonstrates the diversity of traditional Hungarian folk culture by presenting the new York Mirage Dance Company.
2:30PM Road Scholar inspires adults to learn, discover and travel. Enter to win a $1,000 gift certificate toward any of our educational travel programs!
3:00PM I LOVE Italy: Discover the wonders of Italy’s history and culture with the president of Nada’s Italy Small Group Tours.



11:15AM Learn all about what makes Alaska a unique, memorable vacation destination with prize givaways and more, presented by Visit Anchorage.
11:45AM Travel safer with Pick-Pocket Proof Pants™ by Clothing Arts. Discover how they prevent theft, plus givaways and show discounts!
12:15PM Five “musts” you need ot know when booking a safari to Africa presented by Rothschild Safaris.
12:45PM The Maine Office of Tourism presents “Tea with Eleanor,” the legacy of Eleanor Roosevelt, celebrating the 50th Anniversary of Roosevelt Campobello International Park.
Join Essence of Life Retreats and meet nationally acclaimed animal communicator Joan Ranquet, seen on “Animal Planet,” “Good Morning America” and “Dateline.”
2:15PM Experince Riverhead with overnight prize packages filled with activities ranging from kayaking, wine tasting, fine dining and more!
2:45PM Learn how to get global travel savings exclusively for military veteransand their families, plus prize giveaways, from Veterans Advantage.
3:15PM Visit the southern Vermont towns of Okemo Valley, Mount Snow and Bennington in booth 970 and register to win free vacation packages.



11:45AM 2014 travel trends with Cruise Planners American Express Travel. Come find out what’s hot!
12:45PM Have you ever wanted to start your own home-based travel franchise? Let Cruise Planners American Express Travel show you how!
1:15PM Bahamas: to be announced.
1:45PM A culinary traveler’s guide to the Hudson River Valley, presented by Dutchess County Tourism.
CHTAEF presents a drawing for a free Caribbean hotel stay, plus charity benefit silent auction for over 150 Caribeean hotel vacations.
3:15PM A presentation of Martinique traditional dance, presented by the Martinique Promotion Bureau and the Caribbean Tourism Organization.





The Displayers at ComicCon

October 10, 2013 – examiner.com


When Greg Rathe, owner of The Displayers, a NYC company specializing in displays for conventions, museums, exhibits and other corporate clients, took over a building across the street from the Jacob K. Javits Convention Center, he knew he wanted to do something really cool for one of the biggest and most popular conventions hosted at the location, New York Comic Con.


st marks sml

The Displayers moved into the new location back in June, and spent about 2 months cleaning up the industrial space and renovating it to suit their needs. Now, with today marking the kick off for the four day mega event, Rathe has turned his building into a pop up site that celebrates another NYC business, St. Mark’s Comics, which has been in the same location on St. Mark’s Place in the East Village for over 30 years.


460 11th Ave - The Displayers


Rathe’s business has been family oriented since before World War 2, when his Grandfather, Fred Rathe, began dressing windows for Macy’s. Rathe says he is a born and bred city boy, who remembers collecting comics as a kid, and therefore it made perfect sense that he team up with another city bred guy to celebrate Comic Con and provide great marketing for both family owned businesses during the convention.


Mitch Cutler and his comic shop have been fixtures on the main thoroughfare of the East Village since well before the street became the tourist attraction it is today … And now with NYCC in full swing, St. Mark’s Comics is hosting events over the next four days that solidify its status as a standard bearer of all that is cool in the comics universe. And, oh yeah, how about that cool pop up right across the street from the convention center, the St. Mark’s Comics Cartoon and Pizza Saloon?

Rathe has chosen this event to launch their new location and celebrate the New York Comic Convention, and so far, if the tweets from fans of St. Mark’s Comics are any indicator, it is looking like a success. One fan tweeted that pizza and comics in one place was her idea of heaven. Rathe had his company design a huge sign with the St. Mark’s Comics logo on a red banner to put up outside the building, which is located at 460 11th Avenue, between 37th and 38th Streets, and it cannot be missed by attendees lined up outside the convention center waiting to enter the halls of fandom.


Link to the entire article and Examiner.com

Written by:  Linda Covello

BizBash IdeaFest 2013

 Lauren Matthews | Posted November 1, 2013, 11:41 AM EDT

NEW YORK The BizBash IdeaFest New York took place at Javits Center North, the north hall of the Jacob K. Javits Convention Center, on Wednesday with a roster of offerings that included speakers such as former New York Giants running back and Thuzio co-founder Tiki Barber, event designer Bryan Rafanelli, and Bloomberg’s head of global events Thom Casadonte at the Event Innovation Forum; an early morning workshop series; and a lively show floor filled with new products, event services, entertainment, and venue ideas. Here’s a look at some of the top event design, decor, and rental ideas highlighted at the show.

– See more at: http://www.bizbash.com/19-new-design-and-rental-ideas-from-the-bizbash-ideafest-new-york/toronto/story/27390#sthash.7In0zavb.C80kaawj.dpuf

NEW YORK The BizBash IdeaFest New York took place at Javits Center North, the north hall of the Jacob K. Javits Convention Center, on Wednesday with a roster of offerings that included speakers such as former New York Giants running back and Thuzio co-founder Tiki Barber, event designer Bryan Rafanelli, and Bloomberg’s head of global events Thom Casadonte at the Event Innovation Forum; an early morning workshop series; and a lively show floor filled with new products, event services, entertainment, and venue ideas. Here’s a look at some of the top event design, decor, and rental ideas highlighted at the show.

See more about Bizbash IdeaFest 2013:

By Lauren Matthews | Posted November 1, 2013, 11:41 AM EDT

BizBash and the Event Leadership Institute are proud to announce the second Event Innovation Forum—New York at BizBash IdeaFest. After selling out in New York, Los Angeles, and South Florida, the Event Innovation Forum returns to New York with a new roster of thought leaders and innovative thinkers sharing curated presentations designed to help you take your event, business, and career to the next level.

The Event Innovation Forum is a TED-style conference packed with nine dynamic presentations designed to help you think more strategically about your events. In between sessions, attendees will be invited to a networking lunch where they will have the opportunity to speak directly with the presenters and connect with their peers.


Bryan Rafanelli, president and C.E.O., Rafanelli Events

Beauty and practicality are no longer mutually exclusive in event design.  In this session, Bryan Rafanelli will share case studies where event design was pushed to the limit and instances where design had to be rethought to not overshadow the event goal. From a recent private event held on a barge in the middle of  the Boston Harbor to private dinners, Rafanelli will talk about working with clients to help understand where design brings value, and where it’s simply unnecessary.

Richard Steinau, vice president, AV Concepts

Richard Steinau of AV Concepts, the company known for bringing Tupac back to life at Coachella 2012, will share the story behind the iconic hologram appearance and how technology can be used to enhance an event’s intended message—without distracting the audience. Steinau will reveal recent projects produced for Fortune 500 companies such as Nike and Dell, detailing how to utilize audio, visual, staging, and immersive technologies to impress attendees, create augmented reality experiences that break sensory barriers, defy spatial limitations, and build buzz that lasts long after the event.

Michael Trainer, U.S. country director, Global Poverty Project; executive producer and creative director, Global Citizen Festival

With the advent of social media, apps, and other technology, planners now have more tools to engage their audience, and, importantly for nonprofit organizers, raise funds and awareness. As U.S. country director of the Global Poverty Project, Michael Trainer was one of the masterminds behind the Global Citizen Festival in Central Park that asked festivalgoers to earn points via a mobile and Web-based platform. The event secured more than $1.3 billion in pledged donations, while also spreading its message of social action via social media. Trainer will discuss how the idea for the festival came about and the lessons he and the team learned, as well as how other fund-raising organizations can innovate by taking advantage of new technology.

Thom Casadonte, head of global events, Bloomberg Link

Corporate meetings have a reputation for being dull. And meetings held by financial institutions are known for being even less exciting. Unless you work for Bloomberg L.P. Instead of hotel ballrooms, its meetings take place in unexpected venues like the New Museum. Instead of floral centerpieces, attendees take home bowls of live fish. Rather than being isolated in greenrooms, speakers are interacting with guests in open lounges. In this session Thom Casadonte, head of global events for Bloomberg Link, the company’s executive conference division, will talk about a variety of innovative approaches to make meetings more vibrant, dynamic, and productive.


Jeff Boedges, co-owner, SoHo Experiential

When it comes to brand advocacy today, superfans are the new secret weapon. Smart marketers are tuning into what their most active, engaged consumers are doing, and they’re finding ways to leverage the relationship as a promotional tool. In this session, Jeff Boedges from New York’s SoHo Experiential will discuss how to identify, recruit, and inspire local key influencers that planners can’t afford to ignore, plus examine best practices from the agency’s programs developed for its roster of international clients including Rémy Martin, the Macallan, and Bravo.



Tamara Mendelsohn, vice president of marketing, Eventbrite

Leading online retailer Amazon is known for its “larger game plan” and strategic vision that has helped it become a multibillion-dollar company. In this session, Tamara Mendelsohn will share how event marketers should think about the event registration experience like the online retailer, because driving registrations and ticket sales is as much a science as it is an art. Mendelsohn will share tips on how top companies like Amazon grow their sales and how these strategies can be used to boost attendance at your next event.

Tiki Barber, co-founder, Thuzio

Having a celebrity speaker talk from the podium is a thing of the past. Today’s audiences want more engaging, interactive, and unique experiences at their events, and creative planners are responding. In this session, former New York Giants running back Tiki Barber will share how the landscape of celebrity bookings has changed. From bringing in local sports heroes for a sales team’s ping-pong battle, to arranging for out-of-town clients to play golf with their local childhood hero, Barber will share the story of how he started Thuzio, lessons he’s learned at events, and the new ways to engage celebrities to create authentic event experiences.




By Lauren Matthews | Posted November 1, 2013, 11:41 AM EDT

NEW YORK The BizBash IdeaFest New York took place at Javits Center North, the north hall of the Jacob K. Javits Convention Center, on Wednesday with a roster of offerings that included speakers such as former New York Giants running back and Thuzio co-founder Tiki Barber, event designer Bryan Rafanelli, and Bloomberg’s head of global events Thom Casadonte at the Event Innovation Forum; an early morning workshop series; and a lively show floor filled with new products, event services, entertainment, and venue ideas. Here’s a look at some of the top event design, decor, and rental ideas highlighted at the show.

– See more at: http://www.bizbash.com/19-new-design-and-rental-ideas-from-the-bizbash-ideafest-new-york/toronto/story/27390#sthash.7In0zavb.C80kaawj.dpuf

By Lauren Matthews | Posted November 1, 2013, 11:41 AM EDT

NEW YORK The BizBash IdeaFest New York took place at Javits Center North, the north hall of the Jacob K. Javits Convention Center, on Wednesday with a roster of offerings that included speakers such as former New York Giants running back and Thuzio co-founder Tiki Barber, event designer Bryan Rafanelli, and Bloomberg’s head of global events Thom Casadonte at the Event Innovation Forum; an early morning workshop series; and a lively show floor filled with new products, event services, entertainment, and venue ideas. Here’s a look at some of the top event design, decor, and rental ideas highlighted at the show.

– See more at: http://www.bizbash.com/19-new-design-and-rental-ideas-from-the-bizbash-ideafest-new-york/toronto/story/27390#sthash.7In0zavb.C80kaawj.dpuf

Singapore Tourism – Renderings

The Displayers developed designs for the 20×50 Singapore trade show exhibit at the IMEX Convention in Las Vegas.


Singapore Exhibition and Convention Bureau requested: 

  • Clean design separating the Singapore Pavilion from other exhibitors.
  • (16) individual environments, a screening area and bar environment.
  • Suspended canopy identifying  Singapore from all angles.
  • Orchids and greenery throughout.

K:ACTIVE JOBS 2013Displayers'13SingaporeSNGAPRE 20x60 8-28-1   K:ACTIVE JOBS 2013Displayers'13SingaporeSNGAPRE 20x60 8-28-1   K:ACTIVE JOBS 2013Displayers'13SingaporeSNGAPRE 20x60 8-28-1   K:ACTIVE JOBS 2013Displayers'13SingaporeSNGAPRE 20x60 8-28-1

Portable Display – Patented By The Displayers

Can your exhibit company say they patented the ‘Portable Display’?


Patent drawing

The 1952 Patent Reads:

“This invention relates to display apparatus more particularly to a display which may be knocked down or collapsed for packaging in a relatively light, easy-to-handle packing case. The new apparatus comprises a plurality demountable support panels capable of being assembled together to form a display screen in a variety of specific arrangements. Each panel is made up of four-lightweight tubular frame members made preferably of a hard aluminum alloy.


A packing case, preferably . of lightweight ply wood, is included and is of a size sufficient to contain our entire display apparatus in knocked- down or collapsed condition. The packing . case however performs another function and that is to support a collapsible counter surface. A drape or cover, preferably of the same material as the curtains for the support panels, is provided to cover the counter supported by the packing case and to extend to the floor thereby hiding from view the open packing case and resulting in the composite counter appearing to be a table.”








Holiday Buying Show

Holiday Buying Show for Bars Restaurants and Retail

Where & When?

Jacob K. Javits Convention Center

11th Avenue & West 38th Street, New York City, NY. 10001
Monday, September 9, 2013 – 12:00 pm to 6:00 pm
Tuesday, September 10, 2013 – 12:00 pm to 5:00 pm

What is The 2013 Holiday Buying Show? It is the most timely, all-inclusive opportunity that will bring you success in today’s hospitality marketplace. Everything you need to run a successful business will be available all in one place.

This is truly the 1st all-encompassing show and conference for the entire on-premise, off-premise establishments and hospitality community in the United States. The Holiday Buying Show will provide this comprehensive forum to present your beverage brands, equipment /services, and technology to the precise buying customer that you need to sell to and promote your brands.

Why is it held in New York City?

In New York City, there are more on & off premise establishments within 2 hours of the world renowned Javits Convention Center than any other place on earth! New York City has the heaviest concentration of bars, restaurants and retail in the entire world. Hospitality buyers do not have to travel far distances to participate and gain the knowledge that is needed to succeed in this most demanding industry.

What will make The 2013 Holiday Buying Show the “Must-Attend” event? Meet our new Media Sponsor, The Tasting Panel.

The new scope and direction of The 2013 Holiday Buying Show is to simply bring in more On-Premise food & beverage buyers, distributors, owners and operators, purchasing executives, bartenders and chefs, caterers and Off-Premise retailers. One of the major ingredients to accomplish this objective is the show’s premier Media Sponsor, The Tasting Panel Magazine. With the leadership of world famous Anthony Dias Blue and Publisher Meridith May, The Tasting Panel has one of the largest circulations and influence in the Industry and the United States. Media penetration will be formidable with over 90,000 monthly circulation and a heavy readership of bar and restaurant personnel, F & B Directors, retailers and staff. In addition, The Tasting Panel will bring a new, innovative educational seminar series that will facilitate the opportunity to have one-on-one buying experiences with suppliers.

Why The 2013 Holiday Buying Show is September 9-10, 2013?

  1. It’s the perfect time for decision makers to buy brands and services
  2. Many companies introduce new products in the Fall prior to the holidays.
  3. The Holiday Season is the largest revenue producing season for the Industry.
  4. Purchasing requirements are much more timely made due to the closeness of the season
  5. New York City is back from the summer with many more things to do in the city.

What type of brands, equipment and services will be on hand at The 2013 Holiday Buying Show?

The 2013 Holiday Buying Show will feature the Best Vendors with their top brands, the latest innovations in technology and the largest selection of equipment and services in the Business! In addition, we will feature a wide variety of spirits, wine and beer including many of the new craft and luxury brands that are now hitting the shelves in the marketplace.

The 2013 Holiday Buying Show, in conjunction with The Tasting Panel, will present the most innovative, most productive educational seminars in the Industry.

The 2013 Holiday Buying Show will bring in the top industry experts to the show to present their best in management techniques along with new and innovative ideas to propel your business into the future and help you survive the daily grinds of business. It’s the hospitality’s business’s largest and most comprehensive educational program for industry professionals all under one roof. Best business practices, increasing your bottom line, advertising and promotions and new evolving technology all presented in an innovative format that will prove to dynamic and memorable in sharpening your skills.


The 2013 Holiday Buying Show has more on & off premise establishments within 2 hours of the world renowned Javits Convention Center than any other place on earth! New York City has the heaviest concentration of bars, restaurants and retail in the entire world. Hospitality buyers do not have to travel far distances to participate and gain the knowledge that is needed to succeed in this most demanding industry.

The 2013 Holiday Buying Show attracts owners, operators, managers, buyers and other industry professionals from the Tri-State area, the Northeast, Eastern Seaboard and the entire United States. With the expanded advertising and promotion by The Tasting Panel, including direct mailings, targeted e-mail and faxing, blogging to social media sites, telemarketing to thousands of establishments, other Industry publications, seminars, guest appearances and after show parties, The 2013 Holiday Buying Show promises to make your participation profitable and the perfect Holiday branding event!

New York City Move In Made Easy!

The 2013 Holiday Buying Show offers exhibitors the only complete package in the trade show industry, and we do it for one low price. New York City is now affordable! Included in each of your standard 100 sq. ft. exhibit spaces are:

  • 8′ back drapes
  • 3′ side drapes
  • 1-6’ draped table
  • 2-chairs
  • Aisle carpeting
  • 1-wastebasket
  • ID sign
  • 6-company badges
  • 10-Free customer invitations
  • Listing in the Show Program
  • Unlimited discount pre-registration tickets
  • Ice & cups at the show

The 2013 Holiday Buying Show will present new and exciting features that will attract the attendees that make the decisions for their establishments. New York City is the Greatest City in the World; so sign-up early to get the best space available.

  • New product introduction & sampling
  • Showcase and demonstrate products and services
  • Promote your company’s brands
  • Obtain sales leads
  • Obtain customer feedback
  • Market and promote your brands in cost effective manner
  • Network with colleagues in relaxed environment
  • Meet potential buyers one-to-one
  • Show good will to your customers
  • 10 guest passes for customers

  • AdvancedIDdection.com
  • AMI Entertainment Network
  • APU Joint Stock Company
  • Avellino Spirits
  • Balconesdistilling.com
  • Balls Vodka
  • Baron Nahmias
  • Bekseju USA Inc
  • Big Ass Fans –
  • Branding Shorts
  • Cayrum
  • Cayrum
  • Clever Imports, LLC
  • Coastal Seafoods
  • Coca-Cola Refreshments
  • College Enterprises
  • Con Edison
  • Concepts in Promotion
  • Cool Nerd Media Inc.
  • Culinary Depot Inc.
  • Dandy Lion Tea
  • Demetrio Tequila
  • Dibella Baking Company
  • Dos Armadilos Tequila C/O International Premium Spirits
  • Dr. Pepper Snapple Group
  • Global Brewers Guild
  • Gtech
  • Gunter Wilheim Cutlery
  • Heartbreaking Dawns
  • Icewine Exclusives
  • IDScan.net
  • John Celli Custom Furniture & Design
  • Jura – Upscale Coffee
  • Klein Electronics
  • Leebro Systems
  • Liberty Paper Company
  • McDonald Paper & Plastic
  • Medco Atlantic Corp
  • Merchandise Connection International Inc
  • Modern Line Furniture
  • New York State Lottery
  • Opal Payment Solutions/Harfortouch
  • Park Street Imports
  • Paster Training Inc.
  • Phillips Distilling Company
  • Pimm-USA.com
  • Port Morris Distillery
  • Q-shu Sho-chu Project
  • Rational
  • Remember Forever Photography
  • Royal Moscato Santero Rose
  • S & H Independent Premium Brands Inc.
  • Saharas
  • Segal Law PLLC
  • Shadow Beverage Group LTD
  • Shiprite Bags
  • Smart Bar Products
  • Sociallybuzz
  • St. Claire Vodka
  • Stellar Importing Company
  • The Noble Experiment NYC
  • The Teaologist
  • Tiburon Lockers
  • Tillen Farms
  • Tinplay
  • Totally Mod
  • Tuthilltown Spirits
  • Victory Electronic Cigarettes
  • View It Plus.com
  • VodKila
  • Western American Whiskey
  • Winz International Spirits Exchange LLC
  • Your Body Is Water


The RDP Group
Producers of Total Marketing Concepts for Trade & Consumer Events
152 Simsbury Road, Bldg. #8
Avon, CT 06001

Holiday Buying Show for Bars Restaurants and Retail – Website


SMX East – Search Marketing Expo

October 1 – 3, 2013

Jacob K. Javits Convention Center
11th Avenue & West 38th Street
New York City, NY. 10001
Attend SMX East and learn SEO, SEM and social media marketing tactics that increase web site traffic, boost conversions…and sales! Join us October 1-3 in New York City. Choose from over 50 sessions on internet marketing topics including search engine optimization, paid search advertising and social media marketing on Facebook, YouTube and Twitter. Check out the agenda!

Program By Search Engine Land

Danny SullivanYou can be confident that you’ve invested wisely when choosing Search Marketing Expo. SMX is programmed by the search marketing authorities who edit the leading news blog Search Engine Land and who have years of experience educating search marketers.

SMX East co-chair Danny Sullivan has been writing about search engines and programming search marketing events for a decade. He is renowned for producing quality shows where the information presented is so good that attendees frequently start implementing tips during breaks! .

Chris Sherman Conference co-chair Chris Sherman has analyzed and influenced developments in search marketing for more than a decade. As Vice President of Event Editorial, he is the creative force behind Search Marketing Expo events around the world. Chris is also the author of several books on search marketing and technologies.

Pre-conference Workshops on September 30

Jumpstart your SMX experience a day early! Conducted by recognized thought leaders in their fields, each SMX Workshop offers best-practices training and critical industry networking opportunities. Workshops will be held Monday, September 30, 2013 at the Sheraton New York Hotel & Towers. Check out the line-up:

Social Content Distribution for SEO – The New Link Building: Combining paid and organic tactics is the way content gets distributed on social networks and how links get built in this post Penguin/Panda world.now that search engines use social signals in organic results.and social media networks charge for comprehensive distribution.


Advanced AdWords Training: Boost your PPC campaigns with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase your Quality Score, learn how to sync your ad copy with both your keywords and buying cycle stages, and plenty more.


International Search Summit (ISS): Extend your international reach with tactics from a stellar global panel of internet marketing experts. Attendees will leave with real, actionable solutions to their most burning questions on international SEO, PPC and social media.


Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on your toes and your ranking in flux. Learn techniques that will help you improve your site and rankings from leading SEO expert Bruce Clay.


In-house SEO Exchange: Join us for an all-interactive workshop created to meet the unique needs and challenges in-house search marketers face, including technical tricks, organizational management, reporting metrics and getting more from your SEO budget.


Local University Advanced: Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, Local U Advanced is a workshop you won’t want to miss!


Who Attends SMX East?

Want to know if SMX East is for you? See who attends SMX:

Corporate Management
Chief Marketing Officer
CEO & owner
Vice President, Internet Sales & Marketing
Vice President, Business DevelopmentMarketing Management
E-Commerce Manager
Marketing Manager
Brand Manager
Creative Director
Director, Business Analytics
Marketing Staff
Search Engine Optimization (SEO) Specialist
PPC Analyst
Media Planner
Media Buyer
Junior Account Manager
SEM AssociateIT/Web
Executive Director, IT
IT Managers
Web Developer
IT Project Manager

…and hundreds more. Don’t miss out. Come to SMX East and see what your peers have been learning.

Raves for SMX East…

Don’t take our word for it. Here’s what SMX East participants said about the show:

“As a first time attendee to SMX, I enjoyed my three days by attending numerous sessions of knowledgeable speakers, meeting enthusiastic peers, and absorbing rich information of industry trends and best practices. I like the online community built by SMX for people to contact other interested attendees prior to the conference. That helps us to maximize the networking opportunities.”
– Mi Li, The Fiscal Times


“SMX East gave me with the opportunity to grow and learn from industry experts that were willing to share their experiences and give the inside scoop on SEM. SMX East is a great learning experience and an amazing networking opportunity for all industry professionals!”
– Lindsay Keller, Search Mojo


“SMX East was a fantastic event that facilitated the brilliant knowledgeshare of search and social topics. The sessions were incredibly smart and provided a diverse range of subjects that were both interactive and entertaining. No matter what your level of expertise was, SMX East provided a track that was just right for you. Furthermore, SMX East showcased a wide variety top-notch vendors that were happy to provide information about their services and offerings. Finally, I met quite a few new friends that I look forward to keeping in touch and networking with in the future. I highly recommend SMX conferences to all search marketing professionals and digitally focused organizations. Thanks for a great time, SMX!”
– Adam Dince, MRM – NY


“SMX East in New York City was a fantastic event! I only wish I could have cloned myself so I could have gone to multiple sessions at the same time. The speakers were top-notch, and the whole atmosphere made it easy to meet lots of other search marketing professionals. Definitely a “can’t miss” conference for anyone who wants to stay on top of the industry.”
– Steve Sasman, Sycara.com


“I thoroughly enjoyed my experience at SMX East. The sessions were insightful, cutting edge, and I definitely left with plenty of tactics I can apply to the search engine marketing campaigns I currently manage. The networking was also phenomenal. Between pre event networking on SMX connect, and all of the networking focused events at the conference, I was able to connect with dozens of other Internet marketers.”
– Mathew Guiver, e-storm international


“SMX East 2012 was massive value for my money. The staggering list of qualified presenters I was exposed to and got to chat with was without compare. This really was “friends in low places”, and by that I mean the the folks presenting were living right at the point of intersect of content, social and search, and it showed. In fact, I think the 90+ presentation decks I have access to from the event alone are worth more to me than the price of the event. Any marketer or services/content supplier in the space who missed SMX blew it. Plus the event staff were friendly and helpful and the food at SMX was by far the best I’ve had at a conference. Attending SMX is a no-brainer indeed. I’ll be back.”
– Greg MacDonald, Carleton University


“SMX East is on my must-attend conference list! It’s a great event with great speakers in a great city. There’s always so much to do and learn and the session agenda leaves even the most advanced marketers choosing which ones they want to attend.”
– Ryan Jones, SapientNitro


“This was my first SMX conference. I was so grateful for the opportunity to be there. I learned so much, met some fascinating and highly accomplished people, and generally had an amazing time. Thank you so much! Can’t wait until the next one!”
– Kristin McGowan, CloudClicks


See more reviews of SMX East

Sponsor/Exhibit at SMX East 2013!

Grow your business by sponsoring or exhibiting at Search Marketing Expo – SMX East! The SMX audience is made up of senior decision makers involved in buying media, tools and services for their business.

A Focus On Cutting-Edge Knowledge & Tactics

With each SMX conference, our overarching goal is to create the most valuable possible experience for our attendees. Our programming team is made up of the key editorial and reporting staff for Search Engine Land and Marketing Land, a team that has its collective fingers directly on the pulse of the industry on a daily basis. Combining first-hand knowledge of industry news, trends and developments, they shape each program to address the cutting-edge knowledge and tactics attendees need to stay sharp and keep their marketing campaigns running at full performance.

No Sales Pitches

Just as a newspaper or magazine has editorial content, produced by independent writers, SMX has editorial sessions where those who are speaking are selected based on the knowledge and experience they provide to conference attendees.

We do think sponsors and partners also have valuable information for our attendees. That’s why we’re proud of our expo halls. At some SMX events we even offer “Plus” sessions that are clearly marked “SPONSORED,” so you’ll know who is backing them.

But SMX doesn’t offer its own software tools, search marketing services or anything else. Our focus is solely on running the best search marketing events we can organize. So when you come to one of our conferences, you can be assured there’s no hidden agenda to push a particular product or service.

Diverse Viewpoints

Search marketing is not an exact science. That’s why many of our panels feature multiple speakers, so that attendees get a variety of opinions. It’s also why we offer extensive Q&A and discussion periods as part of most sessions, so that the audience can help drive forward exploration of particular views.

When we organize our panels, we invite knowledgeable expert speakers with proven track records of delivering valuable advice in their presentations. We also invite the search marketing community as a whole to make speaking pitches. Reviewing literally hundreds of pitches is an extra, time-consuming step, but it’s important, because it allows us to find newcomers or fresh voices with great content who might otherwise be missed.

This means that each SMX is unique: A conscious blend of proven veterans and new voices, covering a broad spectrum of topics and ideas. Many of our attendees make a point of attending every conference so they don’t miss anything new or relevant to their own success.

It’s All Choreographed

Once an agenda has been created by our programming team, each session is carefully prepped by a session coordinator. That coordinator reviews a range of potential speakers and selects a panel based on the most compelling presentations. But that’s not where development stops: The coordinator then works to ensure each speaker has an agreed amount of time to talk and that the presentations are complementary, rather than overlapping. The result: panels and sessions that deliver on the promises in our agendas and that just seem to magically flow together for attendees. We also use separate Q&A coordinators to screen and select questions from the audience, to ensure only the most important questions are addressed and priority is given to key issues.

Accessible, Friendly Speakers & Staff

We ask all of our speakers, moderators and staff to make themselves freely available to attendees throughout the show. So even if you don’t get a chance to ask a speaker a question during a session, you can find them elsewhere and pick their brain without feeling intimidated. Likewise, most speakers make their presentations available with their contact details so you can get in touch after a show. And at any time during the conference, our staff is more than willing to help you navigate your own best course through the various sessions, helping you get the most from your time at SMX.

An Enjoyable Experience

Great conference experiences are more than just sitting in a room and watching PowerPoint presentations. At SMX, we believe the surrounding experience to presentations is a key part of the show. Among other things, this means:

  • We sweat the details of each show, repeatedly running through extensive “pre-flight checklists” to make sure that everything runs smoothly during the conference itself.
  • We carefully plan networking events, to ensure this important aspect of coming to a live conference isn’t left to chance.
  • We also maintain an SMX social network before and during the show, so that you can interact online with other attendees and keep up with what’s happening everywhere at the show.
  • To facilitate this interaction, we ensure there’s complimentary internet connectivity and electrical power access for attendees.
  • To keep your mind and body happy, we serve plenty of healthy, great-tasting food and beverages throughout the day.
  • We offer durable, high-quality conference bags you’ll want to use again and again.

Our Advisory Board: You!

Like many conferences, SMX has an advisory board. But unlike many conferences, anyone can belong. It’s you. It’s anyone who has ever attended one of our shows. Whether you provide feedback to using our formal evaluation forms, send us email or just talk to us at the show, we take your advice and use it to constantly reshape and improve our events going forward. So congrats! If you’ve been to an SMX show and provided some feedback, feel free to link to this page and name yourself as a member of the SMX advisory board.

Why should I attend?

Search Marketing Expo – SMX East is for search engine marketing and internet marketing professionals of all skill levels and experience. This event offers:

Exceptional Content: The content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising (PPC), search engine optimization (SEO), social media marketing, local/mobile search and more.

Invaluable Connections: We do networking right at SMX East by providing the opportunities and the tools for you to meet new contacts, reconnect with colleagues and continue those invaluable relationships beyond the last conference day.

Essential Conveniences: Being out of the office means balancing your every-day responsibilities with maximizing your conference time. We get it, and to help you juggle those responsibilities we provide always available and free Wi-Fi in conference sessions. Plus you’ll never have to hunt down a cup of coffee, snack or a hot lunch. It is all included at SMX East.

Who is responsible for the SMX East content?


SMX East is programmed by the editors of Search Engine Land, the website that search marketers trust to deliver decision-informing news and thought-provoking analysis. Content development for SMX is lead by Search Engine Land founder Danny Sullivan and VP of Event Editorial Chris Sherman.

What are the dates of SMX East 2013?

The conference runs October 1-3, 2013

The SMX Expo Hall is open October 1-2

Pre-conference workshops will be held Monday, September 30 at the Sheraton New York Hotel & Towers.

The SMX “Meet & Greet” opening reception is also on Monday, September 30 (location to be announced).

Where is the conference being held?

Jacob K. Javits Convention Center655 West 34th StreetNew York, New York 10001

map »

Conference Hours:

Tuesday, October 1 from 9am – 7pm

Wednesday, October 2 from 9am – 6:15pm

Thursday, October 3 from 9am – 3pm

Expo Hall Hours:

Tuesday, October 1 from Noon – 6pm

Wednesday, October 2 from 10am – 4pm

(subject to change)

Registration Times:

Tuesday, October 1 from 7:30am – 7pm

Wednesday, October 2 from 7:30am – 6pm

Thursday, October 3 from 8am – 3pm

(subject to change)

How can I attend?


Click here to see all of the SMX pass options and what you get.

All Access Pass

You may register for the entire conference, which will give you access to all sessions including keynotes and educational sponsored sessions, speaker presentations, exhibit hall, free WiFi access, refreshment breaks, networking lunches, and parties including the SMX Meet & Greet opening reception and the Expo Hall reception.

Search Marketing Expo – SMX East 2013 Exhibitor & Sponsor Opportunities

Search Marketing Expo – SMX East will be held October 1-3, 2013 at the Jacob K. Javits Convention Center, New York City’s premier exhibition facility. Javits Convention Center yields a superior experience compared to hotel-located events since exhibits are in the same hall as the conference sessions.

The SMX East 2013 program will feature sessions on search engine optimization (SEO), paid search advertising, and social media marketing for Internet marketers of all skill levels. The program will also include sessions on conversion optimization, user-friendly site design, and enterprise SEM, as well as closely allied marketing fields such as search and display advertising.

Here are some key SMX East audience characteristics:

  • 79% of the audience are marketers; 42% work for agencies; 37% are corporate marketers
  • 82% are purchase decision makers
  • 82% buy PPC/internet advertising; 1 in 3 spends more than $1 million annually
  • 55% are in market prospects, planning to buy a wide variety of marketing software/services
Chart - 54% of SMX East Attendees Plan to Buy Internet Marketing Solutions in the Next 12 Months

The SMX Marketplace Difference


Facilitating engagement with our audience and ensuring your success is our top priority at SMX. We offer these beyond the booth programs and opportunities:

    • SMX Theater Presentations give participants the opportunity to conduct educational sessions on the Expo Hall floor. Enhance your ROI by extending lead generation activities beyond your booth. We scan attendee badges for follow up after the conference; you invite attendees back to your booth for on-site discussions.
    • Plus Sessions are integrated programs that combine extensive audience development activities (online, e-mail, PR) with a vendor-produced session embedded in the conference program. These features enable your company to build awareness that prepares the SMX audience to receive your message, delivers that message to attendees at the conference, and measures the results by capturing the names of attendees for follow up.

Chart - SMX Audience Members Buy the Spectrum of Internet Media - 79% Search ads, 69% Social media, 68% Display ads, 53% Local, 51% Mobile

  • Matchmaking@SMX puts the demand-generation power of the conference to work for you from the day you commit to SMX until the conference ends. Based upon purchase intent information we collect during the registration process, we connect you with registrants who have confirmed that they are interested in an introduction to your company. From there it’s up to you how to follow up with the lead – set up a pre-conference call, schedule an on-site meeting at SMX – maybe even an in-person sales call before the conference. The program is double-opt in, measurable, and free to all SMX exhibitors/sponsors.
  • Solution Spotlights allow you to reach your target audience by introducing a conference session on a topic matching your product or service. Deliver a 2-minute pre-session elevator pitch and invite attendees back to your booth for follow up.
  • Universal Lead Capture. Lead generation is a critical component of the value of exhibiting at SMX events. All exhibiting companies with get a lead retrieval device – free – as part of their sponsorship/expo package.
  • SMX Cash Back, an exclusive loyalty program that rewards your company for selling conference tickets. You earn 15% of the value of all tickets sold toward exhibiting at a future SMX conference. The more tickets you sell, the more Cash Back you earn! Cash Back credits are good for exhibit/sponsor items only and must be redeemed within 18 months from when they are earned. Company employee registrations do not earn Cash Back credit.
  • SMX Social Media Outreach. Get your brand and your message in front of over 48,000 followers and fans of Search Marketing Expo before, during and after the conference. The SMX Social Media Outreach program distributes multiple messages on your behalf to SMX’s Twitter, Facebook and Google+ communities, maximizing your reach to the SMX audience on-site and virtually.

Full Conference Agenda for SMX East – October 1-3, 2013

Tuesday – October 1, 2013 – Expo Hall Hours: Noon – 6pm
(1 hr 30 min)
Breakfast & Registration
(1 hr 15 min)

SMX Boot Camp Track

SMX Boot Camp: Keyword Research & Copywriting For Search Success (#smx #11A)
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also please your human visitors.

Moderator: Debra Mastaler, President, Alliance-Link (@debramastaler)


Christine Churchill, President, KeyRelevance (@keyrelevance)

SEO Track

Penguin-proof Link Building (#smx #11B)
Link building remains a lynchpin SEO tactic, but in a post-Penguin world you have to be cautious. This session discusses the link building tactics you should apply in order to thrive, while everyone else is worried about disavowing links. You’ll also learn about common link building methods that may be harmful, and how to avoid the “Penguin trap” of having links work against you.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)


Thom Disch, CEO, Handi-Ramp (@thomdisch)

Paid Search Track

Improving Your Geographic Targeting Tactics On Google & Bing (#smx #11D)
Geo-targeting can be as broad as targeting a country, or as precise as targeting a neighborhood. In an Enhanced Campaigns world, targeting tactics and strategies can help you reach your ideal audience and maximize ROI. Attend this session for a deep dive into the geo-targeting functionality of Google and Bing.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)


Kevin Lee, CEO, Didit.com (@kevin_lee_QED)

Mobile Track

Trends In Mobile Search (#smx #11C)
Mobile search has exploded, with people increasingly turning to their smart phones and tablets to find answers and make purchases. Our panelists in this session provide you with solid stats on how people are using mobile, predict growth trends, and discuss key aspects that are unique to mobile marketing such as optimizing for mobile, voice search, Google’s Enhanced Campaigns and responsive design.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

(30 min)
Refreshment Break
(1 hr 15 min)

SMX Boot Camp Track

SMX Boot Camp: Link Building Fundamentals (#smx #12A)
Ever since Google created PageRank, every good search marketer’s motto has been “I link, therefore I am.” Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)


Debra Mastaler, President, Alliance-Link (@debramastaler)

SEO Track

Life Beyond Google: Diversifying Your Digital Marketing (#smx #12B)
Google’s making life difficult for SEOs: constant algorithm updates, erosion of SERP real estate, PLAs and the knowledge graph all crowd out organic results. These new realities make driving traffic from other sources a priority. Attend this session for tactics for increasing organic traffic from other search engines, social media, video, and other sources.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)

Paid Search Track

Google Enhanced Campaigns: What We’ve Learned So Far (#smx #12D)
Like it or not, if you’re advertising on Google you are now using Enhanced Campaigns, a major update designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising. In this session, top PPC experts will share their insights and practices for maximizing Enhanced Campaigns.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)


Brad Geddes, Founder, Certified Knowledge (@bgtheory)

Mobile Track

App Store Optimization (#smx #12C)
Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires traditional SEO and techniques that go beyond the usual web optimization processes. Panelists on this session describe the best ways to get your apps found by mobile and tablet users.

Moderator: Barry Schwartz, News Editor, Search Engine Land, RustyBrick (@rustybrick)


Justin Briggs, Founder, Briggsby
Ian Sefferman, CEO, MobileDevHQ
Jennifer Wong, Marketing Manager, HasOffers (@JenerationY)

(1 hr 30 min)
Lunch & Expo Hall & SMX Theater Open
(1 hr 15 min)

SMX Boot Camp Track

SMX Boot Camp: Paid Search Fundamentals (#smx #13A)
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)


Matt Van Wagner, President, Find Me Faster (@mvanwagner)

SEO Track

What Are The Most Important Search Ranking Factors? (#smx #13B)
This is perhaps the most burning question for anyone doing SEO, answered by two comprehensive studies produced on an annual basis. This session examines the latest results of two studies, one by Searchmetrics, the other by Moz (formerly SEOMoz), comparing how they agree, differ, and the insights they offer to search engine optimizers to maximize content for optimal rankings.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)


Matthew Peters, Data Scientist, Moz (@mattthemathman)
Marcus Tober, CTO, Searchmetrics Inc. (@marcustober)

Paid Search Track

Pro-level Tips For Succeeding At Retargeting (#smx #13D)
Retargeting capabilities like Google remarketing lists, FBX and new interactive ad formats are raising the stakes for search marketers. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers and reach new audiences searching for similar products and services. In this session you’ll learn tactics and strategies for executing winning retargeting campaigns.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Mobile Track

How To Do Click-To-Call In An Enhanced Campaign World (#smx #13C)
If the primary call to action in your paid search ads is click-to-call, Google’s Enhanced Campaigns offer some new and valuable ways to reach customers, e.g. bid adjustment options for device and location. But if you’re not careful you may end up targeting the wrong kind of traffic and getting low-converting calls. This session looks closely at the best practices (and worst mistakes) when implementing click-to-call ads in an Enhanced Campaign world.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)


John Busby, SVP, Marchex Insitute (Analytics), Marchex (@JohnMBusby)
David Szetela, Owner and CEO, FMB Media
Marta Turek, Group Manager, Performance Media, Mediative (@MTurek)

Plus Session Track

Sponsored by Covario

This session is sponsored and produced by Covario. It is open to all SMX East attendees.

2:45pm – 3:30pm
(45 min)
Refreshments & Expo Hall Time
(1 hr 15 min)

SMX Boot Camp Track

SMX Boot Camp: Search Engine Friendly Web Design (#smx #14A)
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to “read”, it’s never going to work for your human visitors either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)


Shari Thurow, Founder and SEO Director, Omni Marketing Interactive (@sharithurow)

SEO Track

Glass Act: Search Marketers Talk Google Glass (#smx #14B)
Google is slowly making its revolutionary wearable device available, and some marketers who have had “heads-on” experience with Glass will provide a live demo, and then discuss the ramifications of this new way of interacting with the internet, from how it changes search behavior to SEO implications to all-important privacy concerns. There’ll be plenty of time for Q&A, so come armed with your own questions!

Moderator: Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget (@jkrohrs)


Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)
Barry Schwartz, News Editor, Search Engine Land, RustyBrick (@rustybrick)
Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)

Paid Search Track

Keeping Your Edge Sharp: Revisiting Fundamentals Of Paid Search (#smx #14D)
Talk to any world-class athlete, musician or other professional and they’ll all tell you that they continuously work on the fundamentals – especially in a world where change, and competition, is constant. This session explores what to test, how to test it, and how to analyze results for ads, landing pages, and bids.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Mobile Track

Getting Mobile SEO Right – Because Now Google Really Cares (#smx #14C)
On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some advocate distinct mobile SEO tactics, while others question the very notion of “mobile SEO.” Google is explicit in its advice: be sure to correctly map and optimize your site for mobile users and their intent rather than taking a one-size-fits-all approach – or else! Join the discussion with our panel of experts as we explore the challenges of mobile SEO. You’ll get the fresh tactics you need to maximize the enormous mobile search opportunity.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence (@gsterling)

Plus Session Track

Sponsored by Quantcast

This session is sponsored and produced by Quantcast. It is open to all SMX East attendees.

(1 hr 15 min)
Expo Hall Reception
Join us to talk, relax, have a drink and some snacks while you visit with market-leading exhibitors and sponsors.
SMX Expo Hall ReceptionTrust us. The SMX Expo Hall Reception is the most fun you can have in an Expo hall. Join us to talk, relax, have a drink and snacks while you visit with all of the market leading solutions providers in the Expo Hall. See the full list here.

SMX East – Day 2

Tuesday – October 2, 2013 – Expo Hall Hours: 10:00am – 4:00pm
(1 hr 30 min)
Breakfast & Registration
(1 hr)
(45 min)
Refreshments, Expo Hall & SMX Theater Open
(1 hr 15 min)

Semantic SEO Track

Why Structured Data & Semantic SEO Are Important (#smx #21C)
Structured data and semantic SEO are hot topics in the search marketing community, and for good reason. Structured data is the next big step in organizing the web, making it easier for search engines to deliver more relevant results. And semantic SEO is all about using that structure to maximum advantage for search visibility and helping your customers find what they’re looking for. In this session, our panelists offer an introduction to all of the programs, standards and techniques you need to get started with this next-gen approach to optimizing your content.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)


Aaron Bradley, Internet Marketer, InfoMine, Inc

Business Issues Track

Prioritizing Your Search Marketing Efforts (#smx #21B)
SMX is great for learning new tactics and techniques. But when you get back to your office…fired-up and ready to roll… what should you tackle first? Which projects will have the greatest impact on success? Which are easy to implement and achieve results quickly? And which are the more complex tasks that yield results long-term? Veteran search marketers share how they prioritize and plan in this session.

Moderator: Amy Gesenhues, General Assignment Correspondent, Search Engine Land (@amygesenhues)

SMX Advanced Track

Top Social Tactics For Search Marketers (#smx #21A)
Integrating your search and social media efforts can dramatically improve results, but where do you start? Speakers in this “speed-round” session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more.

Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)


Debra Mastaler, Link Building Specialist, Alliance-Link (@debramastaler)
Mark Traphagen, Director of Digital Outreach, Virante, Inc. (@marktraphagen)

Local & Retail Track

Must Have Local Search Tactics (#smx #21D)
If you cater to a local clientele, local search is an essential channel. But optimizing for local search is messy, with a multitude of options, variations and alternatives. Don’t waste time piecing together this multi-layered puzzle. In this session, our local search experts will reveal the tactics and best practices for getting your business found when and where people are searching for you.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)


David Mihm, President, GetListed.org (@davidmihm)

(1 hr 30 min)
Lunch & Expo Hall Time – Lunch
(1 hr 15 min)

Business Issues Track

Choosing A Digital Marketing Agency (#smx #22B)
Many marketers opt to work with an agency to manage some or all of their digital marketing initiatives. But it can difficult to know which agencies are reliable and are a good fit with other key stakeholders. In this session, speakers who have hired and manage agencies share the key questions you should be asking, how to build a healthy working relationship, and what to do when things go awry.

Moderator: Claire Schoen, Vice President, Marketing Services, Third Door Media, Inc. (@dmktingdepot)


Andy Atkins-Krüger, Group CEO, webcertain
Karen Burka, Senior Consultant Digital Marketing Depot, Independent Consultant
David Roth, VP Marketing, Realtor.com (@daverothsays)

Semantic SEO Track

Structured Data Superstars (#smx #22C)
The Schema.org protocol allows webmasters to embed structured data into web pages, providing search engines with explicitly defined information that then can be used as ranking signals and sometimes displayed in search results. Our panelists on this session show examples of how they’ve effectively used structured data to improve search visibility for articles, movies, products, local business information and more.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)

SMX Advanced Track

Extreme Excel Excellence (#smx #22A)
Your search marketing toolkit is full of powerful gizmos, each with its own special purpose and unique value. But for most of us, Microsoft Excel is likely your go-to workhorse. This simple yet powerful tool is literally the invaluable Swiss army knife for marketers, letting you slice and dice your campaign data in virtually unlimited ways. You’ll leave this session with power-user tactics and tips to get the most from Excel.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)


Annie Cushing, SEO and Analytics Consultant, Annielytics.com (@AnnieCushing)
John Gagnon, Bing Evangelist, Microsoft (@jmgagnon)
Brett Snyder, Director, Search Engine Optimization, Nebo Agency (@BrettASnyder)

Local & Retail Track

Maximizing Sales On Amazon & eBay (#smx #22D)
Amazon and eBay are two of the largest online retailers in the world, offering vast audiences for merchants. With consumers becoming more sophisticated at purchasing online, marketers need to know how to optimize their products on these platforms. You’ll leave this session with real-world-proven tactics for Amazon and eBay’s search algorithms that get results.

Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)


Frank Kochenash, VP Products and Services, Mercent
Daryl Logullo, Director, Ecommerce, Kellyco Metal Detectors
Anthony Verre, Associate Director of Search, Rockfish Interactive (@tonyverre(Q&A Speaker)

2:45pm – 3:30pm
(45 min)
Refreshments & Expo Hall Time (Expo Hall closes at 4:00pm)
(1 hr 15 min)

Business Issues Track

Scaling Your Search Marketing Efforts: Agency Edition (#smx #23B)
As agencies grow and acquire new customers, a universal challenge is how to scale the business. What kinds of people do you need, and how do you identify the necessary resources? How do you ensure that your tools, processes and reporting can scale along with you, and not hold you back? In this session, seasoned veterans talk about how they scaled their own agencies and share best practices for anyone trying to climb the growth curve.

Moderator: Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget (@jkrohrs)

Semantic SEO Track

Authorship: Step-By-Step & Troubleshooting (#smx #23C)
Authorship – the ability of a search engine to recognize and associate an author with his/her published work – has emerged as an important ranking factor and a way that search engines combat spam. Our experts will explain how to properly set up authorship to trigger author headshots and related rich snippets in search results, and discuss common authorship implementation errors and how to correct them.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)


John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)

SMX Advanced Track

Leveraging Big Data In Search Marketing (#smx #23A)
Seems every industry is using big data to extract previously hidden insights into customer wants, needs, behavior and intent. Smart marketers are crunching data and developing sophisticated predictive analytics models that unearth new worlds of opportunity. In this session, our panelists show you how to apply big data and achieve results that leapfrog traditional SEO and PPC tactics.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)


Hugh Williams, Vice President of Experience, Search, and Platforms, eBay

Local & Retail Track

The Holidays And PLAs (#smx #23D)
Product Listing Ads (PLAs) are a unique ad format that can include specific product information like an image, title, price, promotional message, and your store or business name. They also appear in their own box on Google search, standing out separately from text ads. This session looks at how to best use PLAs, just in time to maximize holiday season sales.

Moderator: Brad Geddes, Founder, Certified Knowledge (@bgtheory)


Ethan Batraski, VP of Product Management & Customer Success , Adchemy (@ethanjb)
Heather Cooan, Director, Client Services, Clix Marketing
Michael Griffin, CEO, Adlucent

(15 min)
Refreshment Break
5:00pm – 6:15pm
(1 hr 15 min)

Semantic SEO Track

The Coming “Entity Search” Revolution (#smx #24C)
We’re used to thinking of search as a keyword-based activity, which usually works well unless your search term has multiple meanings. “Entity search” helps resolve language-based ambiguities by creating a database of facts about specific, unique entities (people, places, businesses, events, etc). Google’s Knowledge Graph is an example of entity search, and how real estate on result pages is now allocated. Our expert panel will discuss the impact of entity search on SEO tactics, and what you need to prepare for as this trend accelerates.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)


David Amerland, Author, Speaker, Analyst., David Amerland
Jonathan Goodman, President, Halyard Consulting (@halyardconsult)
Reva McEachern, Global SEO Supervisor, Resolution Media

SMX Advanced Track

Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts (#smx #24A)
Content is king, and the search engines reward it. Great content goes viral, attracting links, likes, tweets and other online love. Simply put, great content is… well… how should we define “great” content? Shakespeare? Or silly shake videos? In this session our panelists skewer the myths of what some call “great” content and offer solid tips for creating content that’s fundamentally satisfying for both users and search engines.

Moderator: Rhea Drysdale, CEO, Outspoken Media, Inc. (@Rhea)


Eric Enge, CEO, Stone Temple Consulting (@stonetemple)
Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing (@heatherlloyd)
Amy Vernon, GM, Social Marketing, Internet Media Labs

Local & Retail Track

Improve Your PPC Results With Images, Offers & Other Ad Extensions (#smx #24D)
Make your ads more compelling by including your location and phone number, product images, links to pages on your site and special offers…all at no additional cost. Attend this session and get more customers by implementing ad extensions for Bing and Google.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)


Brad Geddes, Founder, Certified Knowledge (@bgtheory)

SMX East – Day 3

Thursday – October 3, 2013
(1 hr)
Breakfast & Registration
(1 hr 15 min)

SMX Summit

Conversation: Content: The Good, The Bad & The Ugly (#smx #31A)
In May, Google changed its webmaster guidelines for improving ranking, eliminating its long-standing advice to seek out high quality links. Now, Google recommends “creating high quality sites that users will want to use and share.” That means Google now considers quality content one of the most, if not the most important ranking factor. Join us for this no-PowerPoint-permitted discussion of what makes content “high quality” and how search engines recognize it.

Moderator: Matt McGee, Editor In Chief, Search Engine Land & Marketing Land (@mattmcgee)


Casie Gillette, Director of Online Marketing, KoMarketing Associates (@casieg)
Jenny Halasz, President, Archology (@jennyhalasz)
Arnie Kuenn, President, Vertical Measures (@ArnieK)
Andrew Melchior, VP and Founder, Avalaunch Media (@atraine)

Tools Track

What’s In My SEM Toolbox? (#smx #31B)
In order to organize, run and track paid search campaigns, tools are a necessity, especially if you’re working with thousands or even millions of keyword/ad combinations. In this session, our panelists talk about their favorite SEM tools, how they use them and why they chose them over alternatives.

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)

Marketing Land Track

YouTube: Optimization Tips For The Second Most-Popular Search Engine (#smx #31C)
YouTube is the leading online video destination, which makes it the leading video search engine. YouTube content is also widely distributed in search results elsewhere, including those of its owner, Google. This session explores “video SEO” and describes the features, tutorials, “howcasts” and other useful goodies YouTube has made available to make it easier to find online video. Tune in to this session to learn how to use the best of these power tools for marketers.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)


Manny Rivas, Online Advertising Director, aimClear (@mannyrivas)
Mat Siltala, President, Avalaunch Media (@Matt_Siltala)
Purna Virji, Senior Marketing Manager, Stroll (@purnavirji)

Enterprise & In House Track

Maximizing Enterprise SEO (#smx #31D)
Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers with hands-on experience managing large-scale SEO efforts share best practices and practical advice for navigating the complexities unique to SEO in the enterprise.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Clinic Track

SEO Site Clinic (#smx #31E)
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)

(30 min)
Refreshment Break
(1 hr 15 min)

SMX Summit

Conversation: Where’s SEO Going In 2014 (#smx #32A)
Constant algorithm updates. “Negative” SEO penalties. Alternative social, mobile and other channels for SEO activities. No question: SEO remains crucial for web marketers, but what signals remain important, what’s changing, and what do SEOs need to focus on moving forward? Join us for this no-PowerPoint discussion of the rapidly evolving landscape of SEO.

Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan)


Duane Forrester, Sr. Product Manager, Bing (@DuaneForrester(Q&A Speaker)
Brian White, Program Manager, Search Quality, Webspam, Google

Tools Track

Google & Bing Keyword Tools: The Next Generation (#smx #32B)
Google and Bing have recently upgraded their keyword research tools, making them faster and easier to use, and ultimately, more effective for your search marketing campaigns. In this session, our panelists dive deep on the new and improved Google Keyword Planner and Bing Ads Intelligence Excel add-in.

Moderator: Christine Churchill, President, KeyRelevance (@keyrelevance)

Enterprise & In House Track

Maximizing Enterprise PPC (#smx #32D)
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when departments compete for “ownership” of the process and keywords. This session explores the challenges of running enterprise-level paid search marketing, and how to get all stakeholders in alignment to assure the maximum return possible.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)


Marta Turek , Group Manager, Performance Media , Mediative (@MTurek)

Marketing Land Track

Pulling It All Together: Integrating Your Marketing Campaigns (#smx #32C)
You’re running search, email, social and maybe even offline marketing campaigns, but are they all working together to complement and reinforce their net impact? Are you allocating resources and people properly? Panelists on this session share how they’ve blown-up silos and integrated marketing efforts so that 1+1=3.

Moderator: Jessica Thompson, Associate Features Editor, Search Engine Land (@jessotron)


Tim Daly, CEO, Vincodo (@Vincodo)
Ric Dragon, CEO, DragonSearch (@ricdragon)
William Leake, CEO, Apogee Results (@marketing_bill)

Clinic Track

Social Media Clinic (#smx #32E)
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience.

Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)


Clayburn Griffin, Organic Search Director, Catalyst
Michelle Stinson Ross, CEO/Social Marketing Consultant, Firestarter Social Media (@SocialMichelleR)

(1 hr)
(1 hr 15 min)

SMX Summit

Conversation: Where’s Paid Search Going In 2014? (#smx #33A)

Paid search marketers have a lot of new things to consider:

  • the impact of Google’s Enhanced campaigns,
  • sophisticated new retargeting options,
  • new ad formats and changes in results page layout,
  • and paid inclusion in shopping search.

Join us for this PowerPoint-free discussion on how these significant developments will change PPC campaigns efficiency and effectiveness in the coming year.

Moderator: Pamela Parker, Contributing Editor, Search Engine Land (@pamelaparker)

Tools Track

What’s In My SEO Toolbox? (#smx #33B)
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)


Aris Vrakas, Global Director of SEO, Orbitz Worldwide

Marketing Land Track

Quick & Easy Video (#smx #33C)
Adding video to your website and social sharing pages is a great way to diversify your content and create additional avenues for search engines (and searchers) to find you. The good news is that creating and posting video needn’t be an expensive or time-consuming process. This session focuses on the tools and social share sites that make adding online video quick and easy.

Moderator: Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)


Lawrence Basso, Motion Design Director, Overit

Enterprise & In House Track

In-House SEO And PPC: What You Can Learn From Each Other, Optimally (#smx #33D)
In this session in-house SEO and PPC marketers will discuss how they collaborate and learn from each other over time. Glean tips on SEO/PPC strategy creation, how tactics get modified, how other companies justify adjusting PPC spend based on SEO rankings, communication within the organization, and more.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Clinic Track

PPC Tune-Up With The SMX Mechanics (#smx #33E)
Just like a vintage car, PPC campaigns can use a tune-up every now and then to keep them running well. In this hands-on clinic, our certified (and certifiable!) SMX PPC Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest PPC questions! Based loosely on the hilarious jovial NPR radio show, Car Talk, this session is guaranteed to be as fun as it is informative!

Moderator: Matt Van Wagner, President, Find Me Faster (@mvanwagner)


Elizabeth Marsten, Director of Search Marketing, Portent, Inc. (@ebkendo(Q&A Speaker)
Barb Young, President, PPC Strategies (@ppcstrategies(Q&A Speaker)

(15 min)
Refreshment Break
(1 hr)

SMX Summit

10 Rock-Your-World SMX Takeaways (#smx #34A)
We admit it. Three intense days of great content at SMX East can leave your head spinning. This session highlights the “best of the best” of SMX, with tactics you can put into play immediately for your SEO, PPC and social media campaigns.

Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)

Marketing Land Track

A Photo Is Worth A Thousand Links (#smx #34C)
People love images. They love to share and link to them. If you create and share lovable images on Pinterest, Instagram, Flickr or other image sharing sites, you’ll get a lot of traffic love in return. What makes a compelling image? What traditional elements (text, captions, user-reviews) do you need to support your image? Our panelists on this session focus on how you can create the most favorable image to attract customers to your site.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)


Eli Feldblum, CTO & Founder, RankAbove (@FeldBum)
Andrew Melchior, V.P. & Founding Partner, Avalaunch Media (@atraine)
Chris Silver Smith, President, Argent Media (@si1very)

Enterprise & In House Track

In-house SEO and Social Media: How to Work Together (#smx #34D)
SEO and Social can no longer operate in a silo now that social is part of ranking formulas. In this session you will learn how social media teams are working together to establish holistic strategies and how they handle day-to-day collaboration.

Moderator: Jessica Bowman, Founder, SEOinhouse.com (@jessicabowman)

Clinic Track

Link Building Clinic (#smx #34E)
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.

Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Search Engine Land (@elisabethos)

Cruise Shipping Miami

March 10 – 13, 2014 – Miami Beach Convention Center

Why Exhibit?

Cruise Shipping Miami offers you the opportunity to be part of the industry’s most authoritative professional showcase. CSM 2014 will attract a broad range of industry players and deliver to you the audience you are looking for–cruise industry buyers and decision makers–unlocking business potential across all product sectors.
Download sales brochure for more information.

Click here to view interesting facts from our 2013 show!

For more information about exhibiting, click here.
Sales & Marketing Support for Exhibitors
Exhibiting is the first step to increasing your exposure in the marketplace. But how can you stand out from the crowd? The Cruise Shipping Miami team can work with you to find the right package to achieve your company goals at the show. Whether it be a new product launch, brand recognition or greater exposure to cruise lines, we can help. READ MORE >

Networking Opportunities
Key networking opportunities throughout the event provide exhibitors access to influential cruise line executives, expert conference speakers, executives from the CLIA and FCCA cruise associations, and special guests.  Cruise Shipping Miami is the one time every year where members from every facet of the cruise industry come together in one location for networking.

Why Attend?

Visitors looking for one-stop shopping find all they need at Cruise Shipping Miami. As an attendee at CSM 2014 you will have the opportunity to:

  • Source new products on tradeshow floor, filled with over 900 exhibitors. View 2013 exhibitor directory.
  • Stay ahead of the curve by attending the 4-day educational conference program.
  • Network with industry leaders from all facets of the industry

Join the 10,000 cruise industry professionals that attend CSM and discover why this is the must attend event of the year.

Cruise Shipping Miami – the Cruise Industry’s Premier Global Event!

Register your interest to attend the 2014 30th anniversary event.

Cruise Shipping Miami is exclusively supported by:



Cruise Shipping Miami 2013 At a Glance

Find out what’s happening during over the course of four days at Cruise Shipping Miami, March 11-14.

Monday, March 11




 Registration opens

 9:30am – 3:00pm

 World Cruise Tourism Summit Workshops
 Room D237
 11:30am – 1:00pm  China Session
Room D235
 6:30pm – 8:30pm  VIP/Speaker Reception

Tuesday, March 12



 8:00am  Registration opens Exhibit Hall Open
9:00am – 6:00pm
 9:30am – 11:30am  Opening Session: State of the Industry
 Location: Palm Ballroom
 1:00pm – 1:20pm  Green Cruising – Presented by Blue Ocean Solutions
 Hall B – Green Cruising Showcase
 1:30pm – 1:50pm  Green Cruising – Presented by Scanship 
Hall B – Green Cruising Showcase
 2:30pm – 2:50pm  Green Cruising – Presented by E-Amenities
Hall B – Green Cruising Showcase
 3:00pm – 4:30pm  Cruise Shipping Conference
(concurrent sessions)
 3:00pm – 5:00pm  Coast Guard Forum
Room D233 
 6:00pm Presidents of the Member Cruise Lines Welcome Reception
Location: Skywalk




Wednesday, March 13

 8:00am  Registration opens Exhibit Hall Open
9:00am – 6:00pm
 9:30am – 11:00am  Cruise Shipping Conference
(concurrent sessions)
 11:30am – 11:50am Green Cruising – Presented by ABB Inc. Marine and Turbocharging
 Hall B – Green Cruising Showcase
 2:00pm – 2:20pm Green Cruising – Presented by Eniram Inc.
 Hall B – Green Cruising Showcase
 2:30pm – 2:50pm  Green Cruising – Presented by Warsila North America
Hall B – Green Cruising Showcase
 3:00pm – 4:30pm  Cruise Shipping Conference
(concurrent sessions)
 6:30pm FCCA Gala Cocktail Reception & Dinner
Palm Ballroom




Thursday, March 14



 8:30am  Registration opens Exhibit Hall Open
9:00am – 4:00pm
 9:30am – 11:00am  Cruise Shipping Conference
(concurrent sessions)
10:00am – 11:30am  Travel Agent ThursdayCANCELED
 1:00pm – 5:00pm  Care Awareness Training – Room D233 
 Raynel Gonzalez
 Manager, CareTeam, Carnival Cruise Lines
 3:00pm – 4:30pm  Cruise Shipping Conference
(concurrent sessions)









Note: Agenda and programs are subject to change anytime without notice. Please check back regularly for the most current information.


Cruise Shipping Miami FAQ’sQuestions? Email: Info@cruiseshippingmiami.com

How do I register for the conference?
Register online Now- click Here!

How will I get my badge?
Pre-registered, fully paid attendees with U.S. addresses will receive their badges by mail if pre-registered by the date noted on the registration form. Otherwise, badge pick-up will be on-site.

Can I register for one session only?
We do not offer a single session program.

How many exhibitor badges can I request for exhibit booth personnel?
Four badges per 10′ x 10′ booth are permitted free of charge.

Is carpet included in my booth package?
No, carpet is not included in the exhibit package. All booths must be carpeted or have some other form of flooring. Exhibitors can rent carpet by the square foot through the Official Service Contractor, Freeman Decorating. Carpet color choices and pricing are included in the hardcopy Exhibitor Manual.

Can exhibitors attend the conference?
Yes, only you must register for the conference separately. You will receive a conference delegate badge that must be worn to gain entrance into the conference sessions. All exhibiting company personnel will be offered a reduced rate.

Are there special networking functions Exhibitors can attend?
Functions include the Welcoming Reception hosted by the Presidents of the member lines of the Florida-Caribbean Cruise Association and the Cruise Lines International Association, the Gala dinner benefitting the FCCA Foundation for the Caribbean (separate ticket purchase required), and cruise ship visits (subject to availability). Full details will be made available closer to the show date.

Can I bring my spouse and/or children?
A spouse must register as a visitor in order to gain admittance on to the exhibition floor only. Because of insurance liability, no one under 16 years of age will be admitted.

What is the show attire?
The attire for the conference and functions ranges from normal business to business casual. The FCCA Gala is formal attire, black-tie optional. Now business attire.

Is there shuttle bus service?
Shuttle bus service to the convention center is currently not provided, but check with your hotel to see if they offer a specific service.

What is the address of the Miami Beach Convention Center?
The Miami Beach Convention Center, Hall C/D entrance, is located at 1901 Convention Center Drive, Miami Beach, FL 33139. Hall A entrance is located on Washington Avenue.

Cruise Shipping Miami 2014 to Mark 30th Anniversary


MIAMI (May 9, 2013) — When the next Cruise Shipping Miami convenes March 10, 2014, it will mark the 30th anniversary of the industry’s signature annual event. Owner and organizer UBM Live is planning a tribute to the cruise business’ past, present and future to mark the three-decade milestone.
Building on the success of its 2013 introduction, next year’s show will feature an expanded Sustainable Cruising program, where destinations and technical communities share innovative solutions for environmental issues with the cruise industry. The Amusement and Entertainment Technology Pavilion also will return and a newly developed food and beverage program will be implemented.
“While Cruise Shipping Miami 2014 marks its 30th anniversary, the show continues to evolve in terms of highlighting trends and showcasing the latest products and services for the cruise enterprise,” said Daniel Read, director of UBM Live’s Cruise Portfolio. “This event will continue to be the place where all sectors of the global cruise industry gather to do business.”
The 2013 Cruise Shipping Miami event that concluded March 14 saw another memorable year. With a record 11,000 attendees from 136 countries and more than 900 exhibitors from 123 countries — including 93 first-timers — the three-day exhibition covered all four halls of the Miami Beach Convention Center.
The four-day conference program featured a series of 26 sessions and panel discussions on a revamped schedule that provided more time for networking and visiting the trade show.
The response from exhibitors was overwhelmingly positive, according to Read, with more than 40 percent noting they signed new business during the show. 
“The show offers a lot of networking opportunities,” said Valerie Conan, cruise director for the Le Havre Tourist Board. “Thanks to CSM, year by year and step by step I have built relationships with key people of the cruise industry.”
Delegates, exhibitors and cruise executives offered enthusiastic feedback.
“Cruise Shipping Miami is a significant event for our industry where every stakeholder in the cruise sector comes to one place to gather, to talk about common interests and common problems, so we can move our industry forward,” said Rick Sasso, president of MSC Cruises.
Cruise Shipping Miami 2014 is scheduled for March 10-13 at the Miami Beach Convention Center. 
MEDIA CONTACT: Buck Banks, 305-461-3300, buck@newmanpr.com
CONVENTION CONTACT: UBM Live, 300 American Metro Blvd., Suite 125, Hamilton NJ 08619 USA
Phone: 609-759-4700; fax: 609-759-4774; info@cruiseshippingmiami.com



Cruise Shipping Miami would like to thank our 2013 Sponsors!


Atout France Oncam Grandeye
Fidelio Cruise MTN Satellite Communications
Maritime Communications Partner Cruises News Media Group
Port Miami Lufthansa Systems
Cruise Gateway North Sea North Sea Region Programme
PPI Group  



Our Work @ The Armory Show 2013

 The Displayers is proud to have created the exhibits for:


Andy Warhol at Gagosian (Booth #903)



The Armory Show is at Pier 94, 12th Avenue at 55th Street, through Sunday March 10th.  For more information, visit: www.thearmoryshow.com


We look forward to hearing from you and discussing how we can bring your projects to life.  Enjoy the Show!


Other art projects The Displayers has created can be found at our:


Gagosian booth - Warhol installation - The Armory Show  2013
Liz Magic Laser - The Armory Show 2013 - catalog cover revised


Architectural Digest Home Design Show – 2013

The Displayers has participated in the development of the Architectural Digest Home Design Show since its inception 12 years ago, working with Architectural Digest and MMPI (Merchandise Mart Properties) to develop elements of the show including the entrance, signage, the AD 100 Area, lounge and other sponsorship areas including Lincoln’s installation.


Architectural Digest and MMPI have recommended The Displayers to exhibitors including: 

Artistic Tile | Cortina Leather | Dennis Miller Associates | Ethan Allen | Exquisite Surfaces | Holly Hunt | KitchenAid | Lefroy Brooks | MauraStarr | Moore & Giles | Scalamandre | OrientNJ | Stamberg Aferiat Architecture | Stark Carpet


The Displayers management and exhibit installation services to many of the shows exhibitors in addition to exhibit design, construction, graphics, shipping, storage and maintenance.


We hope the below information is helpful, and if assistance is needed, we are happy to help or provide guidance.  We invite your questions.



We are excited to welcome you to the 12th annual Architectural Digest Home Design Show. Here you’ll explore the latest ideas and products for the home — from furniture and lighting to kitchens and baths. Whether starting from scratch or searching for that single object to finish a room, the Show promises to introduce you to something you simply have to bring home.


Show Hours and Admission

March 21-24, 2013

  • Thursday: 11AM – 7PM  – (Open to Trade and Preview Guests)
  • Friday & Saturday: 11AM – 7PM – (Open to the Public)
  • Sunday: 10AM – 6PM  – (Open to the Public)

We are thrilled to announce that DINING BY DESIGN New York 2013, the premier fundraising event for DIFFA: Design Industries Foundation Fighting AIDS, will be located adjacent to the Architectural Digest Home Design Show at Pier 94. Be sure to experience this spectacle of table environments created in a variety of magnificent styles.  This portion of the show will be closed to the public on Thursday at 3:00 p.m. and on Saturday at 4:00 p.m.


A world of design inspiration awaits at the 12th annual Architectural Digest Home Design Show. Explore the latest products for the home. Shop from new and established brands. Get inspired by new ideas and insight from top talents in the industry.

  • Exhibits from 420+ exhibitors with over 500 premium brands
  • Keynote Presentation by Margaret Russell, Architectural Digest Editor in Chief
  • Design seminars presented by The New York Times
  • Culinary demonstrations and tastings
  • 40+ amazing table installations at DIFFA’s DINING BY DESIGN NY


About the AD Show:

When and where will the 2013 Show take place?
The 2013 Show will take place March 21-24th, 2013 at Pier 94 in New York City (55th and West Side Highway).

How many people can we expect to attend the Show in 2013?
The Show has been growing in both attendance and exhibitor base for the past several years. In 2012, over 43,800 attendees visited the Show.

Who attends the AD Show?
The AD Show draws a mix of the design trade (architects, interior designers and decorators, showroom principals, buyers) and the high end consumer/homeowner. Although the Show draws an international audience, most of the attendees are from the United States, specifically the Northeast region and the east coast.

Is the Show open to both the design trade and the public?
Yes. The AD Show is open to the design trade (architects, interior designers and decorators, showroom principals, buyers) and the high end consumer/homeowner. Thursday is open only to the design trade (and VIP consumer guests) while Friday, Saturday, and Sunday are open to the trade and the public.


Move in / Move out:


What are the days and times for set-up & moving out?

Set-up will take place:

• Tuesday, March 19, 8 a.m.-6 p.m.

• Wednesday, March 20, 8 a.m.-5 p.m..


All Exhibitors must be moved out by Monday, March 25th. Additional details will be included in the Exhibitor Manual



About Us

Management Team

MMPI is one of the largest trade show producers in the country. Our competent staff is fully capable of all aspects of trade show management.


Mark Falanga
Susan McCullough
Senior Vice President

General Information

Merchandise Mart Properties, Inc.
7 West 34th Street
Suite 1027
New York, NY 10001


Driving Directions

How to get to Pier 94:
55th Street and the West Side Highway
New York, NY 10019

From the North (Westchester, Connecticut, Massachusetts):
95 South (via the Cross-Bronx Expressway) to the George Washington Bridge. At approach to bridge, bear right to lower level. Exit at the last exit in New York-Parkway South-9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 54th Street. Turn right. Go one block to entrance and turn right.

Saw Mill River Parkway/Henry Hudson Parkway/Route 9A:
Follow 9A South to 55th Street. Turn Left. Go one block to entrance and turn right.

New York State Thruway/Major Deegan Expressway/Route 87:
Major Deegan Expressway to George Washington Bridge exit. Stay in the right lane towards lower level. Exit at the last exit in New York Parkway South 9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 55th Street. Turn left. Go one block to entrance and turn right.

From the South (New Jersey, Delaware, Pennsylvania, Etc.):
95 North to the New Jersey Turnpike, Exit at the Lincoln Tunnel. When exiting the tunnel, bear left. Follow signs for uptown or northbound to 55th Street. Turn left onto 55th Street until you reach 11th Avenue and turn left.

George Washington Bridge to Parkway South:
9A. At 55th Street, turn right. Go one block to Pier 94 New York entrance.

From Queens and Long Island:
Queens -Midtown Tunnel: Take Southbound or Downtown exit to 34th Street and turn right on 12th Avenue to 55th Street where you turn left.

Queensboro/59th Street Bridge:
Take 60/61st Street Exit. Go to 5th Avenue alongside Central Park to 59th Street. Turn right onto 59th Street to 12th Avenue and turn left. Go five blocks to the 55th Street and turn right.

From Staten Island:
Verrazano – Narrows Bridge eastbound to the Gowanus Expressway, to the Brooklyn Battery Tunnel. Exit westbound to the West Side Highway/12th Avenue. At 55th Street, turn left. Go one block to entrance.

By Public Transportation

Piers 92/94 can be reached by NYC Transit Authority via 8th Avenue subway, E or C trains to 50th street, then via M50 Bus line (please note that the M50 Bus does not run on the weekends). Also, bus lines M16 and M42 provide service to 42nd Street and 12 Avenue. For subway and bus information and schedules, call (718) 330-1234.

GLM Readies NYNow365


NYNOW365, a new online product directory created by GLM, facilitates retailers’ searches for products and exhibitors at NY NOW, the Market for Home & Lifestyle, formerly the New York International Gift Fair. Retailers can find the image-based directory at www.NYNOW365.com.

“We have created NYNOW365 as part of GLM’s mission to improve efficiencies of product sourcing and distribution within the markets we serve,” said Charles McCurdy, CEO of GLM. “As a proprietary online resource available 365 days a year, NYNOW365 allows GLM to be the most robust market-maker in the industry.”

NY NOW registrants and other qualified buyers can access NYNOW365 through a Request Invite form on the site. Retailers can browse or search for specific suppliers and products. As part of each search, buyers have options to like the product, and/or pin the product to their own online product board for future reference.

A Popular tab allows buyers to see products which have been searched and liked by other site users. In turn, users can see product boards made public by other users. Additionally, buyers can request product information, including wholesale pricing and availability as well as at-market meetings with exhibitors.

“NYNOW365 is the ‘next generation’ of online product directories available to our industry,” said Christian Falkenberg, NYIGF director and svp/GLM. “It allows users not only to find information about tens of thousands of products and companies but also enables them to categorize, to like and to share their finds.”

The site also has several features specific to exhibiting suppliers, including the ability to upload an unlimited amount of product information– including images and videos– and at no cost. Content specialists are available to assist companies in preparing directory listings and uploading content. Exhibitors also receive retailer leads, and these leads are scored and prioritized to indicate buyer interest, along with a monthly data and trend report detailing the NYNOW365 audience. Enhanced retailer data, trends and analytics, delivering market insights, will roll out as a paid option starting in April 2013.

“NYNOW365 has been live in Beta mode for three weeks, and already, we have nearly 10,000 products loaded onto the site,” said Jason Brown, chief digital officer for GLM. “When we officially launch the site in April, we expect to have 17,000+ products from hundreds of exhibiting suppliers, as well as additional functionality allowing for more advanced analytics. This proprietary GLM product extends well beyond traditional online catalogs and traditional exhibitor search engines. GLM has pioneered the use of PHP and Drupal to develop a visual product directory, capable of housing hundreds of thousands of products, in a format that is both robust and scalable.”

The launch of NYNOW365 precedes the summer market launch of NY NOW, the Market for Home & Lifestyle. NY NOW will run Saturday, August 17 through Wednesday, August 21, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers. NY NOW’s four comprehensive collections – Home, Lifestyle, Handmade and New – encompass 100,000 products in 400+ product categories, from nearly 2,800 exhibitors. GLM expects some 35,000 attendees from all 50 states and more than 80 countries worldwide.

Article originally found in Gourmet Insider

NYC x Design

Christine Quinn on Tapping New York’s Vein of Design

New York Times – Currents | Events / By JULIE LASKY / Published: February 13, 2013

After months of vigorous planning, New York will have a 12-day celebration of design this spring extending over all five boroughs. NYC x Design will run from May 10 to 21, to coincide with the International Contemporary Furniture Fair at the Jacob K. Javits Convention Center and Frieze New York art fair on Randalls Island. Pronounced “NYC by Design” and interdisciplinary in scope, it will present the work of local designers and architects in museum exhibitions, conferences, studio tours, showroom displays, pop-up stores, art installations and a design film festival.

Tony Cenicola/The New York Times NYTCREDIT: Tony Cenicola/The New York Times

The goal is greater visibility for an industry with untapped economic potential, said City Council Speaker Christine C. Quinn (left), whose office is leading the project with a steering committee of more than 30 design leaders from business, civic and cultural groups. “We have more designers in New York City than any other U.S. city, but we do a terrible job promoting them in their totality,” she said.

Ideally, the festival would seed itself over time and multiply the number of New York design jobs, she said. In the future, “if we’re doing it right, there’s more set designers in Brooklyn and Queens, more furniture designers in Brooklyn and more jewelry designers in the South Bronx and Lower East Side.”

Festival events can be found at NYCxDesign.com, a Web site that was introduced this week. The program will continue to be updated.


Link to The New York Times Article

The Javits Center Information

The Javits Center is host to many leading conventions, trade shows, consumer shows and special events. There is no better world stage than the Javits Center on which to produce, exhibit or attend an event.

Whatever brings you here, we are committed to making your experience truly rewarding. And as a destination city, nothing quite compares to New York City as the finance, entertainment, publishing and fashion capital of  the world.


Directions to The Javits Center

By Car 
By Truck

Getting to the Javits Center couldn’t be easier. To get here, just follow these simple directions.

By Car

While there is no parking at the javits Center are many parking garages throughout the Javits Center vicinity. See parking for locations and phone numbers of convenient parking near us. We are located on 11th Avenue between 34th and 39th Streets.

From the North (Westchester, Connecticut, Massachusetts)
95 South (via the Cross-Bronx Expressway) to the George Washington Bridge. At approach to bridge, bear right to lower level. Exit at the last exit in New York–Parkway South–9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 42nd Street. Turn left. Go one block to 11th Avenue and turn right.

Saw Mill River Parkway/Henry Hudson Parkway/Route 9A: Follow 9A South to 42nd Street. Turn Left. Go one block to 11th Avenue and turn right.

New York State Thruway/Major Deegan Expressway/Route 87: Major Deegan Expressway to George Washington Bridge exit. Stay in right lane towards lower level. Exit at the last exit in New York–Parkway South–9A. Follow Parkway South (Henry Hudson Parkway/West Side Highway) to 42nd Street. Turn left. Go one block to 11th Avenue and turn right.

From the South (New Jersey, Delaware, Pennsylvania, etc.)
95 North to the New Jersey Turnpike. Exit at the Lincoln Tunnel. When exiting the tunnel, bear left. Follow signs for uptown or northbound to 42nd Street. Turn left onto 42nd Street until you reach 11th Avenue and turn left.

George Washington Bridge to Parkway South– 9A. At 42nd Street, turn left. Go one block to 11th Avenue and turn right.

From Queens and Long Island
Queens-Midtown Tunnel: Take Southbound or Downtown exit to 34th Street and turn right. Go west and turn right on 11th Avenue.

Queensboro/59th Street Bridge: Take 60/61st Street Exit. Go to 5th Avenue alongside Central Park to 59th Street. Turn right onto 59th Street to 7th Avenue and turn left. Go two blocks to 57th Street and turn right. Follow 57th Street to 11th Avenue and turn left. The Center is between 34th and 38th streets.

From Staten Island
Verrazano-Narrows Bridge eastbound to the Gowanus Expressway, to the Brooklyn Battery Tunnel. Exit westbound to the West Side Highway/12th Avenue. At 34th Street, turn right. Go one block to 11th Avenue and take a left.

By Truck

Trucks higher than 12 ft. 6 in. will not clear tunnels. They must use a bridge.  Also remember that no trucks are allowed on parkways.


From North
95 South (via the Cross Bronx-Expressway): Exit at Amsterdam Avenue and cross the University Avenue Bridge to 181st Street. Turn left onto Broadway. (see Street Directions below)

87 South (via the Major Deegan Expressway): Exit at 155th Street/Macombs Dam Bridge. Continue west on 155th Street to Broadway where you turn left. (see Street Directions below)

Triborough Bridge: To Manhattan. Exit at 125th Street. Go west to Broadway and turn left. (see Street Directions below)

Street Directions: Continue on Broadway to the intersection of Broadway, West 65th Street and Columbus Avenue. Bear right onto Columbus. This becomes 9th Avenue at 59th Street. Stay on 9th Avenue to 34th Street. Follow westbound signs to 11th Avenue.

12’ 6” and under:
From Long Island–Route 495 (Long Island Expressway): To Queens Midtown Tunnel. Take southbound or downtown exit to 34th Street and turn right. Follow westbound signs to 11th Avenue.

From Staten Island and Brooklyn:
From the Verrazanno Narrows Bridge, take the Gowanus Expressway to the Brooklyn Battery Tunnel. Follow westbound signs to 11th Avenue.

Over 12’ 6”:
Manhattan Bridge: Follow westbound signs to 11th Avenue.

New Jersey Approach:
See directions from George Washington Bridge.

Public Transportation

Please keep in mind that the public transportation fare is $2.25. The subways accept MetroCards. Buses accept MetroCards and exact change fares. With MetroCards you can transfer from subway to bus and bus to subway for one fare. MetroCards are available at local stores.


Runs east/west on 34th Street. Stops on 11th Avenue outside the Javits Center and at Penn Station.
Runs east/west on 42nd street. The closest stop to the Javits Center is 42nd Street and 11th Avenue.

Port Authority
New Jersey Transit and other buses arrive at the Port Authority terminal at 42nd Street between 8th and 9th Avenues. The M42 bus will bring you from there to the Javits Center.

The following trains stop at 34th Street/Penn Station:

  • Amtrak
  • New Jersey Transit
  • The Long Island Rail Road
  • 8th Avenue Subway:
  • 7th Avenue Subway:
  • 6th Avenue Subway:

The following trains stop at 42nd Street/Times Square (Broadway):

  • 8th Avenue:
  • 7th Avenue:
  • 6th Avenue:

The following trains stop at Grand Central Station at 42nd Street at Lexington

  • Lexington Avenue Subway:
  • Metro North Railroad

For further information, call MTA Travel info: 718.330.1234

Ferry Service

The NY Waterway operates a ferry from Weehawken, NJ. In just 8 minutes the ferry takes you across the Hudson River to 39th Street and 12th Avenue, just one block from the Javits Center. Just park at the convenient lot adjacent to the ferry terminal in Weehawken and take a ferry which leaves every 10 – 15 minutes during peak hours.

Call 1-800-53-FERRY for schedule and information


2013 Calendar

American International Toy Fair ▪ February 10, 2013 – February 13, 2013 – www2.toyassociation.org

THE VOICE Casting ▪ February 16, 2013 – February 17, 2013 – http://www.nbcthevoice.com/

MMA World Expo ▪ February 16, 2013 – February 17, 2013 – http://www.mmaworldexpo.com/

CURVENY ▪ February 24, 2013 – February 26, 2013 – http://www.curvexpo.com

JA New York Winter Show ▪ February 24, 2013 – February 26, 2013 – http://www.nationaljeweler.com

Fashion Coterie ▪ February 24, 2013 – February 26, 2013 – http://www.enkshows.com/coterie/

Sole Commerce ▪ February 24, 2013 – February 26, 2013 – http://www.enkshows.com/coterie/

MODA Manhattan ▪ February 24, 2013 – February 26, 2013 – http://www.modamanhattan.com

The Accessories Show  ▪ February 24, 2013 – February 26, 2013 – http://www.accessoriestheshow.com

FAME ▪ February 24, 2013 – February 26, 2013 – http://www.fameshows.com

New York Wine Show ▪ March 1, 2013 – March 3, 2013 – http://www.wine-expos.com

International Restaurant & Food Service Show of New York ▪ March 3, 2013 – March 5, 2013 – http://www.internationalrestaurantny.com/

American Diabetes Association Diabetes Expo ▪ March 8, 2013 – March 9, 2013 – http://www.diabetes.org/in-my-community/expo/2013/new-york-expo-2013

Coffee Fest New York ▪ March 8, 2013 – March 11, 2013  http://www.coffeefest.com/

New York City First Robotics Competition ▪ March 8, 2013 – March 10, 2013 – http://www.nycfirst.org

20th Original GLBT Expo ▪ March 9, 2013 – March 10, 2013 – http://www.originalglbtexpo.com/

Children’s Club ▪ March 10, 2013 – March 12, 2013 – http://www.enkshows.com/

World Floral Exposition Expo ▪ March 13, 2013 – March 15, 2013 – http://www.hppexhibitions.com/floriculture/2013/nyc/

20th Original GLBT Expo ▪ March 9, 2013 – March 10, 2013

Children’s Club ▪ March 10, 2013 – March 12, 2013

World Floral Exposition Expo ▪ March 13, 2013 – March 15, 2013

ADVANCE Job Fair for Healthcare Professionals ▪ March 14, 2013 – March 14, 2013

International Vision Expo ▪ March 15, 2013 – March 17, 2013

New York International Automobile Show ▪ March 29, 2013 – April 7, 2013

American Society for Aesthetic Plastic Surgery Annual Meeting ▪ April 13, 2013 – April 15,

Amazon Web Services User Summit ▪ April 18, 2013 – April 18

Interphex ▪ April 23, 2013 – April 25, 2013

Buildings New York ▪ April 24, 2013 – April 25, 2013

College Fair (NACAC) ▪ April 28, 2013 – April 28

Advanced Energy ▪ April 30, 2013 – May 1

SUPPLYSIDE MARKETPLACE 2013 ▪ April 30, 2013 – May 2, 2013

Moda Manhattan ▪ May 5, 2013 – May 7

Accessories The Show ▪ May 5, 2013 – May 7

FAME ▪ May 5, 2013 – May 7

ASIS New York City Chapter Trade Show ▪ May 8, 2013 – May 9

Robin Hood Dinner Dance ▪ May 13, 2013 – May 13, 2013

International Contemporary Furniture Fair ▪ May 18, 2013 – May 21

Love Fellowship Tabernacle Services ▪ May 18, 2013 – May 19

National Stationery Show ▪ May 19, 2013 – May 22

Supply Side ▪ May 19, 2013 – May 22

Surtex ▪ May 19, 2013 – May 22

BookExpo America ▪ May 30, 2013 – June 1

Cloud Computing Expo ▪ June 10, 2013 – June 13,

International Franchise Expo ▪ June 20, 2013 – June 22

International Fancy Food Confection Show ▪ June 30, 2013 – July 2

Texworld USA ▪ July 16, 2013 – July 18

Home Textiles Sourcing Expo ▪ July 16, 2013 – July 18

International Apparel Sourcing Show ▪ July 16, 2013 – July 18

MRKET ▪ July 21, 2013 – July 23

Vanguard ▪ July 21, 2013 – July 23

JA Summer Show ▪ July 28, 2013 – July 30

Fashion 2 Go ▪ August 4, 2013 – August 6

Accessorie Circuit Intermezzo Collections ▪ August 4, 2013 – August 6

CURVENY ▪ August 4, 2013 – August 6

Accessories The Show ▪ August 4, 2013 – August 6

Moda Manhattan ▪ August 4, 2013 – August 6

FAME ▪ August 4, 2013 – August 6

IT Roadmap Conference and Expo ▪ August 7, 2013 – August 7

NY International Gift Fair ▪ August 17, 2013 – August 21

Value + Variety Expo ▪ September 8, 2013 – September 10

2013 Holiday Buying Show for Bars Restaurants and Retail ▪ September 9, 2013 – September 10

MODA Manhattan ▪ September 22, 2013 – September 24

AccessoriesTheShow ▪ September 22, 2013 – September 24

FAME ▪ September 22, 2013 – September 24

Meet the Breeds ▪ September 28, 2013 – September 29

Children’s Club ▪ October 6, 2013 – October 8

Audio Engineering Society ▪ October 18, 2013 – October 20

New York Business Expo and Conference ▪ October 25, 2013 – October 25

I Can Do It! ▪ October 26, 2013 – October 27

JA Special Delivery ▪ October 27, 2013 – October 29

ADVANCE Job Fair for Health Professionals ▪ October 30,

Chartered Financial Analyst Exam ▪ December 7, 2013

The 2013 CHEM SHOW ▪ December 10, 2013 – December 12

How To Commandeer a Tradeshow

Don’t have $35,000 for trade-show real estate? No problem! These guerrilla marketing tips will get you noticed anyway.

Here’s a typical scenario faced by many young companies: You want to raise awareness of your company at an upcoming industry trade show, but you don’t have much money to spend. You know that participating in the tradeshow is the most effective option, but you can afford neither the high cost of booth space nor the booth needed to fill it.  Nonetheless, it is critical for your young company to join the fray and get in front of potential customers, partners and investors. So, what can be done?

In this situation, guerilla marketing can be a great strategy. All it takes is creativity and the ability to pull a stunt or two. No problem, right? Let’s get going.

1.    Understand the geography

Before the show, visit the main venues and surrounding hotels.  Figure out where people will walk, pick up buses, catch cabs, have lunch and meet for drinks. You’re trying to find the best locations for maximum visibility.

During this initial reconnaissance, make friends.  Meet the bell captain in the hotels that are nearby but aren’t part of the official show, say hello to the head of housekeeping and talk with the bar staff at local watering holes.  These folks are integral players in the guerilla marketing game and can often make or break your campaign.

2.    Know which assets the show controls and which it doesn’t

Think about all potential “logo real estate” around the show and find out what real estate you can take over that the show is not already using. Look at hotel key cards for non-show hotels ($250 plus the cards). Ask your new friends crucial questions: would the housekeeping, bar or bell staff don a free t-shirt, hat or button with your logo?  Do any of the hotels have in-room programming and can you be included?  A fundraising mantra comes into play here: If you don’t ask, the answer is always no.

Important note: stay clear of the things that are the purview of the trade show itself. You don’t want to get yourself blacklisted from future shows. You just want to take advantage of the larger ecosystem around a show to get some visibility for your company. There is a lot of room for everyone around a big event.

3.     Play the numbers game, to increase your chances of success

Sadly, despite your research, some of the gambits you use to sneak your way into the minds of potential customers will be spotted and removed immediately.  But others will succeed, as the hotel staff will naturally assume someone else authorized you to replace the hotel’s normal coasters in the bar with your logoed ones.  All it really took was a tip to the bartender ($50) and customized coasters ($125).  Try putting large buttons on the hotel maids ($100 tip/$100 buttons) and t-shirts on the bell staff ($200 tips/$150 t-shirts). Find the popular bars and tape posters in the bathroom stalls ($150) or put logoed toiletry baskets in the bathrooms ($250) that will draw attention to your company.

Timing is everything. You want to execute your ploys in close proximity to one another and throughout the run of the show.  As part of the action phase, expect some backlash.  If someone gets mad, apologize and move on. Expect some losses.

4.    Hijack the spotlight

Most tradeshows host large evening events. Think about how you can maximize this off-site exposure opportunity. Give out hats to the local taxi cab drivers who will be transporting party goers and offer a $100 prize to any driver seen wearing one.

Another idea is to hire a college drama group to stage a mock protest or a Flash Mob near the taxi and bus lines to highlight your product (as little as $300). Avoid impeding traffic flow and stick to public streets and you likely won’t run into any problems.

Celebrity impersonators wearing your logoed item and a photographer can attract a lot of attention. Be sure to capture the contact information from those who pose with your stars, so you can send the picture to them and begin building a more meaningful relationship. This is a perfect thing in Vegas.

While your company is starting off, these tips and tricks can make the difference between being remembered and being just another face in the start-up crowd.  Later, when you’re successful and the company has progressed, you’ll have the option of spending $30,000 – $75,000 to do the trade show “properly.” You’ll likely look back on these shenanigans with a private smile.  I still do.

Inc. Magazine – December 12, 2012


San Diego Comic Con 2012


Comic Con Banner (Photo Source: constructiondigital.com)

Decades ago, it used to be about comic books, graphic novels, and it gathered sci-fi/fantasy enthusiasts. Today, it has become a giant capital of all things related to pop culture: from anime to mangas to films, tv shows, collectibles, video games…

Welcome to San Diego Comic Con, or SDCC.

© Picture constructiondigital.com

An annual event taking place every summer, SDCC used to be a small event: it drew about 300 visitors at its inaugural debut in 1970. However, the convention has taken massive proportions over the years since its inception. (SDCC drew a crowd of 130 000 people last year, and tickets have been sold in record time).

Why so much hype?

Basically, the San Diego Comic Con is a concentrate of superstars, exhibitions, panels, autograph signings, contests, screenings, (and much much more!) over the course of 4 days.

Let’s use a metaphor: imagine a music festival where all your favorite bands are performing; where you can listen to previews of their new albums live on stage, where you can talk to them if you’re lucky enough. Imagine a place where all the people who share the same passion as you are gathered in the same town. It’s like summer camp, only better.

It’s the Mecca for fanboys and fangirls.

You get to attend awesome panels (despite long hours, sometimes days, of waiting in line), meet super cool people, go to parties (if you’ve been invited) and buy nerdy items (and get free ones too).

Line for the Community panel / SDCC 2011 / Photo credit: FranklinAvenue.net

However, for the past few years, Comic Con has been invaded by Hollywood (and this might be the reason why it has become so much popular).

Celebrities, studios and media companies are all present at the same time to promote their movie or TV show: we get to see exclusive sneak peeks, hear spoilers, and watch interviews.
But perhaps the greatest thing about Comic Con, is that for once, celebrities actually get to interact with their fans and meet them through signing booths and panels, on top of their regular media tour.

Even though Comic Con doesn’t solely revolve about TV shows and movies, it has become a big part of it.
From a marketing standpoint, SDCC is a giant hub where studios can unveil their newest projects with their greatest weapons: actors. It’s where they can test an upcoming movie or TV show and interact with the end-consumer. It’s also a trading place where professionals can network, and have BtoB exchanges.

Finally, SDCC has a very high media coverage, with around 3000 media attendees on site, and many more media outlets relaying the event on off and online platforms.
With internet technologies, especially with social media, visitors are excellent advertising ambassadors for a movie or TV show, and are great stepping stones to create early buzz.

Chuck cast at Warner Brothers Booth / SDCC 2010 / Photo credit: Warner Bros Entertainment Inc. via givememyremote.com

Nevertheless, a movie or TV show attendance at the Comic Con does not necessarily mean that it will be a guaranteed success once it comes out to the general public!
Indeed, even if the preview of a movie/TV show is met with positive reception at SDCC, one must take into account that:
1/ It’s just a preview. Doesn’t mean the rest of the movie or the rest of the season will be as good.
2/ The key demographic of SDCC is male aged 16 to 34. Even if more and more ladies are attending the convention, the male/female ratio is 60/40 (Data taken from here).
Therefore, as it is not a representative sample of the population, it might not be a box office / ratings hit.
[Note: Yes, Movies and TV Shows are made towards a specific target demographic and yes, most of movies and TV shows that are promoted at SDCC fits the targeted demographic. It still does not mean they will be successful after their release]

I tried to find information about return on investments for professionals (studios, exhibitors…) but could not find any figures in terms of costs and turnovers.
I’m guessing the costs would include: travel, hotel, food, admission tickets, display furniture, production costs for special SDCC promo merchandise (posters, bags, goodies, T-shirts…), and various other fees such as space rental (for the location of the booth within the exhibition halls).

All in all, the San Diego Comic Con seems like an incredible, unforgettable experience.
My next mission? Actually go there.

Link to the original Article

3 Hollywood Studios Out, Video Games Rule In San Diego

Comic-Con 2012: With Three Big Hollywood Studios Out, Video Games Rule Even More In San Diego

FORBES – Original Article – July 11, 2012


San Diego is already overrun by the future of entertainment. San Diego Comic-Con 2012 officially kicks off Wednesday night. The annual celebration of video games, movies, television shows, online entertainment and, yes, comic books, has grown exponentially over the years.

Even though 20th Century Fox, Paramount Pictures and Universal Pictures are sitting out The Con this year, there are a lot of Hollywood celebrities. Arnold Schwarzenegger, Sylvester Stallone, Peter Jackson, Matt Damon, Robert Downey, Jr., Sam Raimi and Guillermo del Toro are just some of the announced stars promoting big movies like Man of Steel, Expendables 2, The Hobbit, Wreck-It Ralph and Pacific Rim.

There are more attendees – over 127,000 registered attendees and an additional 3,000 members of the press. And more things to do outside of the convention center like Zac Levi’s Nerd HQ. There are also plenty of video games from big companies like Activision, Electronic Arts, Capcom, Konami, Square Enix, Sega, Namco Bandai, Warner Bros. Interactive Entertainment and Gazillion, to name a few.



The convention is huge – and a big boon to the city of San Diego. The show also plays an important role in how successful future game, movie and TV launches will be for companies that invest millions of dollars into new franchises. David Glanzer, director of marketing for Comic-Con International, talks about the role games play at Comic-Con 2012 and why the show will likely stay in San Diego in this exclusive interview.


How many attendees and media do you expect at Comic-Con this year?


Last year we had over 130,000 attendees. This includes over 3,000 members of the media.


Can you talk about the demographics of the people who attend Comic-Con and how this has evolved over the years?


The key demographics remain mail 16 to 34. However, we have seen a marked increase in female attendance over the years. Currently the male to female ratio is about 60/40.


What role do you see video games playing at Comic-Con today?


Comic-Con started out as a place that honored comics creators, film and fantasy literature. As the show has grown we have seen an increase in a variety of multimedia companies at the show. This year, as an example, it is my understanding that some gaming companies will have new product to play that is not yet available to the general public.


How have you seen games grow at the show in recent years?


It seems games have become more popular as the technology continues to advance. It makes sense that game companies would highlight some of their achievements at Comic-Con which has an audience of early adapters and those who are interested in being at the forefront of all things new.


Two new movies, Silent Hill Revelation and Resident Evil Retribution, are based on video games. What role does Comic-Con play in this convergence of Hollywood and interactive entertainment?


I think interactive multimedia and even television has discovered what movie studios have known for some time. Comic-Con is a place where you can interact with the end user. Many events our exhibitors attend are business to business endeavors. Comic-Con is the place where a company can meet, talk to and gauge interest in their product. Comic-Con attendees are the ones who will be, or not depending upon the product, purchasing those video games.


What are the big movies people will be lining up and camping out for this year?


It’s always difficult to tell. When asked what the big thing will be at Comic-Con this year, I always say we have to wait until the end of the show. There are always predictions, but it’s the fans who will let us know when all is said and done.


Who are some of the bigger Hollywood names that will appeal to this Comic-Con audience?


There are always some surprises in store so we’ll have to wait and see. Comic-Con attendees are generally cordial. And sometimes the biggest hits at Comic-Con are the talent behind the camera.


Universal Pictures, Paramount Pictures and 20th Century Fox have all told me they’re skipping the show this year. In the past these companies have done big pushes at the convention in recent years. Why do you think some of the big studios are sitting out this year?


It usually boils down to product. Not ever studio attends every year. That’s always been the case. If a studio doesn’t feel they have a project that will appeal to the audience, then they won’t show. Also, there are times when they don’t have material to show or talent to support a panel and they may be less inclined to present just preliminary art or supporting material.  It’s often the case that studios who sit out one year, return the following. Just like our attendees, not everyone attends every year.


It’s been a mixed bag of successes and misses when it comes to films that Hollywood has pushed at Comic-Con. How influential do you feel the attendees of this show are today in this online, socially-connected world?


I don’t know that we’re necessarily influential. I think Comic-Con is a great destination to get a feel for a project. However it’s important to mention that the project has to deliver. We’re excited when a studio brings 4 outstanding minutes of a film and the audience erupts in thunderous applause. However, when that film is released and the other 116 minutes fail to meet that high mark, we’ll turn away just like everyone else.  I think some people don’t realize most studios typically only bring snippets of a film.  If the rest of the film meets expectation when released, you can bet Comic-Con attendees will not only go to see it, but let their friends know how much they enjoyed it.


How important is Hollywood to Comic-Con these days, especially given the roots of the show without Hollywood being involved?


It’s true Hollywood wasn’t involved in the beginning as it is today, but Hollywood has a long history with Comic-Con. From Frank Capra in the early ‘70s to Lucasfilm in the mid ‘70s and beyond.  Hollywood is a great partner and we hope they enjoy Comic-Con as much as we enjoy their participation.





What are your thoughts on the growing number of events during Comic-Con week that are being held away from the convention center?


Many companies partner with us, which helps us maintain a focus and it can be nice for our attendees. There are some companies with which we don’t have a relationship and that can be worrisome. If you’ve secured a certain sponsor you never want a competitor to that sponsor popping up trying to horn in on your event.


How important do you feel the city of San Diego is for Comic-Con moving forward beyond this year?


Our contract with San Diego expires in 2015. We were born in San Diego and would love to stay. The mayor, the convention center and hotels have been very good about trying to accommodate our growth. It’s a good partnership that we hope will continue.


Hotel rooms seem to still be an issue with the convention (getting a room on the first minute they went for sale was an issue for me, as an example). What impact will that have in deciding where next year’s Comic-Con is held?


Hotels are always a concern. This year we had over 60 hotels in our room block and actually had availability at many properties until just a few weeks ago. The big issue seems to be many people wanting a hotel within walking distance of the center. With over 120,000 room night utilized, this isn’t possible for everyone. However we do run shuttles to many of our hotels so hopefully that won’t be as big of an issue as it has been in the past, especially since we have opted for 24 hour shuttle service this year.



FORBES – Original Article – July 11, 2012

6 Tips to Managing Client Expectations

6 Tips to Managing Client Expectations
Inc. Magazine
Michael A. Olguin
May 7, 2012

These tips will help you build longstanding relationships that can withstand the good times as well as the bad.

So much work goes into winning new business, regardless of the vertical space in which you work; there is the initial prospecting, early conversations, strategic program development, budget consideration, and creation of a deliverables timeline. Unfortunately, all of that work can come to a screeching halt before the ink is dry on the contract when the same amount of time, energy and commitment isn’t placed on managing the client’s expectations after the business is won.

To ensure this is never overlooked, we developed the Super Six: keys to developing excellent client expectations and building longstanding relationships that can withstand good times as well as bumps in the road. After all, it’s easy to keep a client when things are going well; maintaining a client when times are tough is the true test of a relationship. We believe the Super Six will aid in this process:

1. Build a relationship that goes beyond client/vendor I have long maintained that business people like working with people they not only respect, but also personally like. Therefore, we believe that developing a personal relationship goes a long way in building a stronger business relationship. Get to know the client’s family situation, how they spend their free time, where their interests lie and, most importantly, what motivates them on a daily basis. When you understand what makes them tick as a person, you can translate that into your business relationship.

2. Regularly communicate and address problems directly A lack of communication is usually at the root of most problems associated with clients. Any good client relationship will be able to weather setbacks if you are proactive in communicating both good and bad news. When communication is direct and transparent, trust forms and helps to create a foundation for long-lasting relationships.

3. Agree on strategy, goals and timelines Until you and your client agree on strategy, goals and timelines, you are always at risk of them not understanding what success is and how it should be measured. We always suggest creating a scope-of-work document that outlines the program details, budgets and metrics. This will alleviate any confusion over expectations and hopefully eliminate a difficult conversation.

4. Be a  Agree on strategy, goals and timelines When you offer your client advice, direction, input and business counsel, you become a truly valuable partner. This style of open dialogue helps to establish the respect necessary to ensure better project management. Clients hire outsourced marketing services because they want an objective opinion. If you fail at giving that POV, you subject yourself to being a “yes man or woman,” which will ultimately be your undoing.

5. Be a good listener Listening is one of the most misunderstood and least used tools in managing client expectations. Many clients are unsure of what they are trying to accomplish or not very good at articulating it. As such, you must have excellent intuition and listening skills in order to identify key messages being communicated. One of the best ways to compensate for a client who communicates poorly is to repeat what you have heard and ask them to confirm the accuracy of key takeaways, which will ultimately impact expectations.

6. Budget is not a bad word Most relationships will go south very quickly if you are not open and honest about budgets. To start, you must be realistic about setting a clear understanding of the budget required to execute the desired program. Throughout the course of the program, you must have regular dialogue about budgets. If you don’t address the client until you have an issue (i.e., operating over budget), you will not only have an unhappy client, you may also find yourself eating the overages.

At the end of the day, your ability to manage client expectations is going to hinge on how well you choose to communicate. If you leave things up to chance, chances are you and your client will both be disappointed. However, if you take the time to listen, be proactive about communicating openly and address any issues head-on, you will keep client expectations in check and be in a good position to grow your relationship over time.


A Great Tradeshow Checklist, born of experience

Eric Sink says that tradeshows are like sex: When it’s good it’s really really good, but when it’s bad…  it’s still pretty good.

A lot of tradeshows have been cancelled due to low attendance (which in turn is probably due to slashed travel budgets), but those which remain are that much more interesting.

It’s easy to waste time and money at tradeshows. It’s not just the booth ($2k-$20k) and travel expenses ($1000/day including airline, hotel, rent car, shipping, and buying an extension cable at an outrageously overpriced convention center office supply center), it’s the week of time spent at the show (including travel days) plus weeks of time spent preparing your strategy, crafting your sales pitches, organizing the booth crap, and chewing out the stoned guy at the print shop counter who claims to not see that the “red” in the color swatch is not the same as the “red” in your 6′ x 6′ banner.

Tradeshows are a combination of high-level strategy and low-level minutiae, so a checklist comes in handy.

3-6 months before the tradeshow

  • Have a goal. Although there are many benefits of attending a show, you need a primary goal. A goal helps you make the decisions below and provides a yardstick for whether the tradeshow was “successful,” and therefore whether you should do more. Examples:
    • Make a sale on the tradeshow floor
    • Get at least 20 genuine prospects
    • Talk with 10 industry leaders
    • Find 10 good recruiting prospects
    • Find 3 serious investors.
    • Ask potential customers 3 specific things (market research)
  • Schedule a vendor presentation. Most shows allow vendors to give presentations, sometimes for a fee. Always do this. Even if just 20 people come to your talk, that’s 20 people you get to talk to in depth for 45 minutes — far more valuable than talking to 100 of people at your booth for 5-60 seconds. I frequently get a few sales just from the presentation.
  • Decide on your main message. Just like your home page, you get 3 seconds to convince someone to stop at your booth. You’ll need this message elsewhere (e.g. banner) so you need to decide what it is early on. Remember the goal is to get people to stop, not to explain everything about who you are and what you do! Boil it down to a single, short sentence.
  • Pick your booth. Booths go fast, and location does matter. Booths next to the bathroom are good even though they’re “in the back” because everyone’s going to hit the head. Booths near the front doors are good. Booths nearer to the center of the room are better than the ends. Booths at the ends of isles are good because you have a “corner” which means more traffic and your stuff can spill out over the edge.
  • Design your banner and handouts. Printing takes longer than you think because you’ll need to iterate. I’ve never gotten the result I wanted from a print shop on the first try. Never. The colors on your screen aren’t the colors on their paper. The Pantone® colors you selected for your banner won’t look the same as the samples. The sales guy you see at the counter screws things up. You need time to iterate and complain. And to find the right person:
  • Find the techie in the back of the print shop. The first person you see at the sign shop is typically the sales guy, who knows nothing about Adobe InDesign, DPI, CMYK, vector vs. raster, or anything else important to making your stuff come out properly. Ask for the techie and talk to her directly.
  • Plan on at least 3 people. You need two people at the booth to allow for busy times, to restock items, and to take breaks. Then you need another who can be walking around and going to meetings. Doesn’t have to be a strict separation of powers, just need enough people to do all of the above simultaneously.
  • Finish all the travel arrangements. Airplane tickets, hotels, rent cars. Fares are cheaper and there’s no last-minute surprises with things being full.
  • Decide how your booth will be different. Attendees will see a ton of booths, all essentially identical. A logo, a banner, some “clever” phrase, and 8 adjectives like “fast” and “scalable.” Snore. You have to do something different. It doesn’t have to be amazingly unique, just different.
  • Buy shirts and other swag. With customization (i.e. your logo on a shirt), it can sometimes take a while, so get this done early. At least have a “tradeshow shirt.” It’s the law.

1 month before the tradeshow

  • Postcard mailers work! I know, you thought “print media” was dead. Well not before a tradeshow, and not if you do it right. Best is to offer something cool/expensive at your booth, but only if they bring the postcard to you. This means they keep the postcard handy starting now and even during the tradeshow, which means whatever else you put on there (marketing material) gets seen repeatedly. It also means they seek you out on the tradeshow floor. Then, because you collect the card, you have their contact info (their name, company, and address), so you get to follow up later. Don’t forget to put your booth number on there!  (Another reason to pick the booth early.)
  • Emails probably work. Because you can use the tradeshow’s name in the subject of the email, people will probably read your email blast.
  • Set up meetings. Yes meetings! Tradeshows are a rare chance to get face-time with:
    • Editors of on-line and off-line magazines. Often overlooked, editors are your key to real press. I’ve been published in every major programming magazine; almost all of that I can directly attribute to talking with editors at tradeshows! It works.
    • Bloggers you like, especially if you wish they’d write about you
    • Existing Customers
    • Potential customers currently trialing your stuff
    • Your vendors
    • Your competition
    • Potential partners

    Proactively set meetings. Call/email everyone you can find. It’s easy to use email titles which will be obviously non-spam such as “At [Tradeshow]: Can we chat for 5 minutes?” I try to get at least 5 meetings per day. Organizing dinner and/or drinks after the show is good too.

  • Promote the show. You want people showing up and going to your booth, especially people who live in the area where attending the show just means getting half a day leave from work. Add a line to everyone’s email signature with the show info and your booth number. If you have a giveaway or something else interesting, say that too.
  • Box of everything. I can’t tell you how many times we’ve been saved by a box of stuff. A small, cheap plastic box from Walmart is fine. You won’t use all the stuff every time, but I guarantee you will use an unpredictable subset every time. The box should contain:
    • pens (multiple, different colors)
    • Sharpie
    • Scotch tape
    • masking tape
    • extension cord
    • electric plug bar
    • post-it notes
    • rubber bands
    • tiny stapler
    • highlighter
    • paper clips
    • scissors
    • all-in-one tool (screwdriver, can opener)
    • medicine (Tylenol, Advil, Motrin, DayQuil)
    • zip-ties
    • Generic business cards (in case anyone runs out)
  • Comfortable shoes. You’ll be standing for much longer than you’re used to; comfortable shoes are a must. Attendees can’t see your shoes so sneakers or clogs might be OK; you can change into your pumps when you leave the booth. You can also bring floor pads designed for people who stand all day, or for a fee most venues can put padding under your booth’s carpeting.

At the tradeshow

  • A/B test your pick-up line. This is no different than your landing pages! A tradeshow is a wonderful place to test attention-grabbers. What gets people to stop? To laugh? To say “OK, fair enough, tell me more?” Test all show long. After the 100th pitch, you’ll know exactly what gets people’s attention — now put that on your home page!
  • Ask questions instead of pitching. Everyone else “pitches at” people; be different and actually have a conversation.  Good conversationalists are genuinely interested in the other person — what do they do, what are they interested in.  If you start chatting they will actually ask you for a pitch as a form of reciprocation.  Then you’ve got permission to “sell,” and they’re truly listening.
  • Don’t ask how they’re doing. Your opening line should engage them with something you specifically have to offer. “Hello, how’s it going” is not interesting or unique. Even just a simple “Are you interested in [thing you do]” is better, although still weak.
  • Ask questions, don’t just transmit. Sure you want to pitch your stuff, but this is a fantastic opportunity for direct market research on your potential customers! Come up with 3-5 questions that you’re going to ask of people who walk by the booth, then ask away. No need to carefully record the results — the big trends will be obvious and the rest is noise.
  • Stand, don’t sit. Sitting looks like you don’t want to be there. It’s uninviting. The head-height differential is psychologically off-putting. I know your feet hurt; stand.
  • Get into the aisle. Just because there’s a table there doesn’t mean you have to stand behind it. Break out of your 10′x10′ prison and engage people in the aisle. Best is to have someone inside the booth to talk to folks who walk up and another in the aisle getting attention and directing folks inward. Especially during high-traffic, just being a barrier in the middle forces people to squeeze by your booth, which gives you a chance to engage. Learn from the guy in the bear suit!
  • Moving pictures rock. When you’re sitting at a bar and there’s a TV behind the person you’re talking to, it’s really hard not to look, right? We tend to look at moving images, especially when they’re bright. So your booth should have a big monitor or better yet a bright projector. Don’t just show a static screenshot or PowerPoint image, and don’t leave it stuck wherever the last demo left off — get a demo movie going and catch some eyes. We did this at Smart Bear and I can’t count the number of times another vendor said “OMG we have to do that next year.”
  • Always be able to demo. Nothing is more sticky than a live demo. Not swag, not brochures, not clever phrases, not raffles. That other stuff is good — both for getting traffic and as a reminder — but you need a demo to make the experience memorable. I prefer demoing on a projector so it’s big and passers-by get hooked as well, but a large monitor works too. Large. Not your laptop screen.
  • Make notes on business cards. You’ll talk to hundreds of people; you’ll never remember what one guy said or what he wants. Always write it down on their business card. If they have one of those silly cards where you can’t make notes (why people, why?), use a post-it from your box-o-stuff to keep notes together with the card.
  • Sales people aren’t enough. Most attendees don’t want to talk to sales people anyway; if they’re interested at all they want to geek out with their peers. Air out some of those folks who typically don’t get to go on sales calls.
  • Build your own happy hour party Rent a room at or near the conference site with wine, beer, and basic food. Pass out invites at the show and on your pre-show mailers. Who can resist free booze and free food? It’s cheaper than you think and you get to pitch people in a relaxed atmosphere. People are willing to talk about your product to reciprocate.
  • Don’t depend on the Internet. Tradeshow Internet is spotty at best. Your demos and note-taking must operate without being online.
  • Use LinkedIn every night. Most people will accept, especially if you add the contact the same day and reference the conference. Take advantage of this opportunity to significantly expand your online network.
  • Walk the floor and talk to everyone. As a fellow vendor, you can commiserate about how the show is going and how it compares to other shows. Try to think of a way your two companies could work together; usually it doesn’t work out but the discussion helps them remember who you are. Try to skip past their salespeople. Meet the founder if she’s there.
  • Note the jokes. People will make fun of you. Actually, if they don’t, maybe that’s a bad sign because they can’t figure out what you do. Usually you get some wise-cracks. That’s interesting, right? Could be a good thing, could be a bad thing.
  • Free food. Works better than almost any other free thing. The more “real” the food is (i.e. not just candy) the better. Cookies are good. Put it at the center of your booth so it’s harder for someone to take without talking.
  • Raffle something. I’m not a fan of raffles as a way to get sales, but I do like them at tradeshows because it gets a crowd to appear at your booth. Crowds make other people think your booth is interesting. We’ve seen people stop by our booth a day after a big crowd saying “I didn’t want to stop yesterday because you guys were swamped, but I guess whatever you’re doing is interesting!” Make sure you have to provide contact info to enter (fill form, scan badge, drop business card). Those leads won’t be particularly qualified but it’s better than nothing.
  • Take names instead of pushing brochures.  Attendees get dozens of pieces of paper pushed into their hands and pre-filled in their tote bags.  Even if yours is clever, funny, and useful, it’s still going to be lost.  Instead of hand-outs, scan their badge or get a business card, and mail them something.  It will be waiting on their desk one morning without all the distraction of a tradeshow.
  • Quality not quantity. It’s cliché, but it’s better to have six solid conversations with people who will buy your software than to give away 200 pieces of branded swag to people who can’t remember who you are.

After the tradeshow

  • Follow up! Attendees are saturated with presentations and vendor pitches, so there’s a 99% chance they’ve forgotten about you. Yes, even if they took your oh-so-memorable swag or your fabulously-designed brochure. It’s up to you to follow up and remind them who you were, and take them up on their offer to get a demo, trial the software, or look at a draft of an article you want published.
  • Apply what you learned about selling. You talked to hundreds of people, pitching a hundred different ways, with mixed results. What did you learn? Some questions to get you started:
    • Which one-liners got people’s attention, and what did people not relate to?
    • How can you incorporate the successful one-liners in your home page?
    • What new AdWords text do you want to try?
    • How should you change your 2-minute demo?
    • What were people saying about your competition? What were your best retorts?
  • Apply what you learned about your software. Having to demo the product 50 times always churns up invaluable product information. Some questions to get your started:
    • What features did people ask about which you already have, but it wasn’t obvious?
    • What features did people keep asking for which you don’t have?
    • What part of your demo seemed to drag because your workflow wasn’t easy enough?
    • What part confused viewers because the interface wasn’t obvious?
    • What terminology made no sense to newbies?
    • What did people hate about your competitors, and how can you maintain that advantage?
    • What did people love about your competitors, and how can you close that gap?


A Smart Bear – January 25, 2010